Chief Financial Officer CFO
Agricultural Development Company ( Tanmia)
Total years of experience :28 years, 10 Months
• Business Plan and Strategy setup: as a member of Excom, contributing in the development of business plan and strategy in compliance with the BOD directives.
• P&L and balance sheet management : managing the product lines gross margin to optimize the profitability through market growth, volume increase in addition to cost reduction plan that resulted in maximizing the shareholders wealth, improving the net working capital, reducing debt, better ROIC, healthier financial position, and attractive investment profile.
• Optimizing Working Capital and liquidity that is faced by the absence of banking credit system in the country, cash or advances on purchases instead of credit terms by developing a, cash management and planning system that links sales, production, inventory, and cash to meet properly the financial obligations with sufficiency.
• Development of Financial Planning Modeling system that map the poultry production cycle into a financial projection to better understand continuously the updated CVPP(Cost-Volume-Price-Profitability) to take the correct decision on time.
• Establishing Costing and Pricing System that provides better on time visibility of updated cost given the challenging economic crisis with several variables, parameters, market drivers all linked to applied joint products pricing system to secure sustainable profitability.
• Revamping the Monthly Financial and Management Report that in addition to the standard financial statements, include segmented profitability analysis, trend analysis, areas of concern, strategic and tactical decision-making process.
• Reviewing and upgrading the internal control system, Oracle ERP utilization, and MRP system.
• Re-structuring of the Finance function in terms of specialties, policies and procedures, and controls.
• Development of Customized budgeting and forecasting process.
• Re-Organizing the Finance Function in terms of structure, activities, and system to ensure best practices in compliance with the corporate policies, regulations, and IFRS.
• Prepare monthly financial reports with summarized dashboards to monitor performance and highlights the areas of concerns and communicate actions of improvements.
• Developing a business plan that mapped the expansionary vision of the company as part of company strategy development.
• Controlling performance by introducing the budget process, supervising its implementation and ensuring its alignment with the company strategy.
• Improve the costing system to facilitate pricing strategy based on operational link of Cost, Volume, Price, and capacity.
• Develop ERP system: AX 360 Dynamics.
• Initiated monthly Management and Financial reporting system with supporting financial analysis to measure the performance and provide recommendations for corrective action.
• Developed budgeting system and business planning system to express the financial strategy of the group in terms of growth, expansion, efficiency and effectiveness.
• Executed Investment analysis, financial assessment, and due diligence of prospect investors, acquisitions, business integrations, and opportunities that fit within the group financial strategy and expansion.
• Managed relations with financial institutions and auditors.
• Performed continuous risk assessment and analysis to mitigate any potential threats.
• Developed costing and pricing system and analysis process to safeguard profitability and helps manage
• Planned, designed, and contributed in the establishment of the corporate structure of the group.
Averda is the largest environmental solutions provider in the MENA region specialising in integrated waste and resource management.
- Ensure most appropriate financial and accounting practices are adopted in each of the operational entities across Lebanon, GCC, Ireland, Morocco and Africa.
- Development of standardised system, internal control, policies and procedures in compliance with the corporate, local and international regulations and standards.
- Coordinate and validate the monthly closing activities and financial and management reporting for the operational and multi-consolidated accounts (IFRS).
- Improve the overall effectiveness and efficiency of reporting and analysis tools by automation of the reporting and budgeting system using the ERP Oracle and Cognos Systems
- Develop, supervise and control the budgeting and forecasting activities in line with the corporate strategies and objectives.
- Manage and coordinate activities and relationships with external and internal auditors.
- Direct the business and financial analysis on the SBU and Group level. This analysis included- working capital, profitability, productivity, trend and growth, variance and cash management.
- Establishing the Costing Accounting System (ABC and Jobs) to analyse the profitability of the business lines/clients/projects levels within the SBU and at the Group level.
Key achievements:
-Revamping the Management Reporting System to effectively enable timely corrective accurate decision.
-Establishment of business analysis that adjusted the pricing system and improved revenues by 12%.
Self employed Financial Advisory Consultancy advising Lebanese multinational clients
Consultancy projects included but not limited to: financial system structure review - budgeting, internal control, financial reporting and performance management systems; due diligence; analysis - investment, financial and cost analysis as well as financial strategy development advice.
Inkript delivers bespoke manufacturing solutions in the fields of security printing, smartcards and trusted identification
- Designed, implemented and streamlined control processes by establishing the accounting information system, standard business financial reporting system, performance analysis system and legal and internal audit control processes.
- Oversaw the Group’s compliance with the individual country legislation, international standards and corporate governance policies.
- Contributed as a member of the executive team to establish the group’s financial strategy
- Established the financial modeling process to validate the company’s diversified portfolio in line with the regional market and industry trends.
- Planned and managed all due diligence projects related to new acquisitions including compilation of SPA’s and shareholders buy-in for new projects
- Established the new budgeting and financial planning process to manage areas of business concern, implementation of the accountability system and set guidelines for efficient resource management.
- Provided continuous evaluation of the financial performance of the groups’ subsidiaries through provision of MD & A’s reports and the development of new costing systems (Operations Costing-ABC-Job-Processing)
- Developed training programs to empower the finance function
- Contributed in the development of the ERP system -SAP
- Managed the Cash of the Group, Maintained an negotiate financing with financial institutions an banks.
Key achievements:
-Cost analysis, structure, and application which improved profitability by 16%.
-Effective due diligence projects that resulted in 12% decrease in acquisition price.
-Winning Tax Return Case that saved 5 % of yearly revenues