Anjali Menon, Global Marketing Manager

Anjali Menon

Global Marketing Manager

BTL

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Physics
Experience
15 years, 8 months

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Work Experience

Total years of experience :15 years, 8 months

Global Marketing Manager at BTL
  • United Arab Emirates
  • My current job since October 2013

Instant Cash Global Money Transfer
 Strategize, develop and implement short -and long-term marketing strategies to ensure Instant
Cash is the ‘Money Transferor’ of choice for the expat population.
 Achieve maximum sales by leveraging partner relationships (in send and receive markets) and
tailoring promotions to increase partnership sales.
 Plan and execute various Brand Building exercises to increase Instant Cash visibility at agent
locations across major send and receive markets, labour camps and also through Online channels.
 Carry out Market Research to ensure competitive intelligence is available to CEO
 Assisted in development of new website (to be launched) and increased digital presence.
 Co-ordinate marketing activities with partners in send and receive countries focusing on

Partner at KSA
  • United Arab Emirates
  • January 2010 to September 2013

DING
 Develop marketing materials required by partners to sell products. Achieve maximum sales by
leveraging partner relationships (in send and receive markets) and tailoring promotions to increase
partnership sales.
 Plan & execute various Brand Building exercises specifically in Labour camps and agent locations.
 Strategize around partner management and build sales through partners, attain sales targets for
GCC channel partner sales and determine and onboard new channel partners.
 Assist DING business development persons on sales opportunities, develop current channel
partner relationships, manage partner toolkit like sales toolkits and deliver partner sales and
services training sessions.
 Assessing market, identifying current trends and also giving suggestions for product improvement
based on competitor product analysis.

Client Relationship Manager at DHL
  • United Arab Emirates
  • January 2009 to December 2009

 Responsible for resolving client grievances based on internal and external SLA.
 Answering inquiry, questions & complaints of clients in order to keep revenue generation of the
division.
 Effectively coordinated with multiple internal teams across multiple geographies and custom
domains to ensure customer satisfaction and maintaining SLAs.

Product Manager
  • United Arab Emirates
  • January 2008 to June 2008

Reiden.com
 Responsible for marketing the product and signing on new information partners.
 Representing REIDIN at various international and local conferences.
 Dealing with all customer grievances and providing solutions and ensuring ‘business repeats’.
Earlier Client Relationship Management

Education

Bachelor's degree, Physics
  • at Madras University
  • April 2000

Specialties & Skills

Client Relationship Building
Marketing
Training
Telecommunications
ANALYSIS
BUSINESS DEVELOPMENT
COMPETITIVE ANALYSIS
CUSTOMER RELATIONS
MARKET PLANNING
MARKET RESEARCH
MARKETING

Languages

Arabic
Expert
English
Expert
Hindi
Expert
Urdu
Expert