Category Head - Home Appliances
Emax
Total years of experience :22 years, 10 months
• Designing / implementing new & innovative category promotions for enhancing market share & reducing the overall cost of promotion.
• Creating concepts in stores like Built-ins, Appliances Smart Zone, Coffee Concept, Kitchen Machine Zone which are perceived as destinations for the category.
• Planning & executive the IT / Tablet business during key national events. i.e April & Oct - GITEX, DSF.
• Driving overall sales, profit, product assortment planning, selected product development & product line plans.
• Monitoring & checking on inventory levels & focussing on inventory turns.
• Negotiating with vendors and liaising with distributors & principals for marketing, brand management.
• Key focus on new product/category development & be the 1st ones to launch in UAE.
• Designing P&L for Oman operations.
• Signing vendor agreements.
• Explaining the MSL concept i.e. “Just in time” replenishment which was very well taken by the distributors.
• Liaising with principals for in store branding.
• Planograming for the entire stores.
• Driving overall sales, profit, product assortment planning, selected product development & product line plans.
• Monitoring & checking on inventory levels & focussing on inventory turns.
• Negotiating with vendors and liaising with distributors & principals for marketing, brand management.
• Designing category promotions for enhancing market share.
• Gaming competitions among the local community which acts as a big store differentiator.
• Key focus on new product/category development & be the 1st ones to launch in Kuwait.
• Liaising with China office for sourcing EQ range of gaming accessories.
• Steering merchandising, product assortment & planogram activities and monitoring sales, margin & inventory management for the category.
• Negotiating with vendors and liaising with distributors & principals for marketing, brand management and conducting live demos & national promotional events.
• Designing category promotions for enhancing market share.
• Importing products and liaising with international partners for sourcing various brands like Galanz and Carerra.
Worked as Product Executive, devised & implemented sales planning for Siemens range of Home Appliances (kitchen appliances & white goods) with the help of 5 personnel and reported to the Sales Manager.
• Liaised with dealers & key retailers and responsible for inventory planning & control and planning product range including promotional activities for the brand.
• Steered dealer trade, key accounts & export management, imparted product trainings to the retail & showroom staff, organized promotional activities to promote Siemens as a brand in the trade.
Key customers handled: Jackys Electronics, Plug Ins, Al Rams, Al Kamani, Dubai Marketing, and Sharaf Enterprises
• Responsible for handling the retail Air Conditioning & Refrigeration business including window & split air conditioner, water coolers, water dispensers in the western suburb of Mumbai (Andheri & Virar).
• Coordinating with dealers & retailer networks for handling national accounts and attaining assigned targets.
National accounts handled: Reliance Infocom, Bharat Petroleum Corp. Ltd. (BPCL) & Bhaba Atomic Research Center (BARC)