Assistant Manager Pricing and Segments
Mobilink Pakistan
Total years of experience :12 years, 7 months
• Part of a diverse team which is responsible for key commercial KPIs including revenue and subscriber engagement of Pakistan’s largest Mobile Operator (37M+ customers)
Key Responsibilities:
• Product design in voice, Data and SMS domains including hybrid products in light of competitive scenario, customer requirement and group strategy (maintaining desired NPS and brand health KPIs)
• End to end product management including tracking KPIs, reporting, post analysis and ensuring channel support
• Behavioral and geographic segmentation of market and designing appropriate strategy accordingly
• Developing business cases to gauge impact of price and product changes
• Manage products throughout product lifecycle and ensuring promotional support
Worked effectively as an Assistant District Manager in the largest shoe retail network of Pakistan. The position was a stepwise training plan that involved learning retail operations management at store level first and then the district level. As an ADM, I was responsible for operational KPIs of 6 stores having combined annual revenue of PKR 200M.
Formulated a strategy to reduce churn and increase retention of EasyPaisa customers through Customer Journey Mapping.
Re-engineering with research (RWR) is an engineering design company involved in the design and development of electronics equipment for defense organizations. My responsibilities as a hardware design engineer include:
- Reverse engineering and understanding of a fire control system that takes inputs from various sensors and runs complex algorithms to hit the required target with accuracy under variable conditions. I am responsible for the hardware part of the system and worked both in the analog and the digital domains, and building HDL models of the system.
- Designing motherboards schematics for various other systems as well, including designing of FPGA schematics and power supply boards.
Through this work experience, I have gained considerable exposure in simulating analog and digital circuits in OrCAD and understanding complex documents and schematics to find useful information and putting it to use. I have also polished my problem solving abilities by working out solutions with limited data available and re-arranging complex random information into understandable format and explaining it to the team and making them easier to understand.
Majors: Operations, Business Development, Strategy
• Internship at ICI SODA ASH, Khewra (summer 07’) • nternship at Pakistan Aeronautical Complex, Kamra (summer 08’) • Gold Medal for Best final year project, EE department, NUST-SEECS 2009 • Best Mechanical design award, National Engineering Robotics Competition 08’ • Best industrial project award, EE department, NUST-SEECS open house 09’ • Multiple Medals in Badminton, Squash and Table Tennis at university level. • University semester scholarship for four semesters. • Lead organizer- NUST- SEECS OLYMPIAD 2009, National event at NUST. • President Event organizing committee, SEECS - IEEE student chapter 09’. • Executive member Event Organizing and sports committees - student council 07’. • Organizer – NASTEC 06’, National event at NUST • Regular participant in sports activities at all levels. • Part of various Social service activities at school level.