Area Sales Manager
Medica Trading
Total years of experience :16 years, 0 months
Responsible of sales, support and account management (Disposables, Laser, Surgical, Ultrasound, and Infrared based devices)
Build strong relationship with customers and assisted in adopting company products to their individual specifications
Consistently achieve and exceed all competitive sales KPIs
Responsible for coordinating and supervising the day-to-day sales efforts of the team
Assist Medical Representatives in Sales Calls/Marketing and Business Plans
Provide technical support for the development, implementation and continuous improvement of the company’s processes as required to ensure customer focus
Implement and monitor the annual and medium term operational plans, program and projects to meet overall objectives and agreed timings
Prepare and agree annual budgets for functional and support costs
Responsible for managing the budgets for all projects, and related development activities
Prepare Sales & Items Comparison reports and charts
Build a good relationship with our customers by following up their inquiries, credit facilities and enhancing business with them
Support operations from purchasing & Procurement, receiving shipments, stock management, placing orders
Prepare and submit tenders for hospitals, and clinics
Make presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors, and pharmacists in the retail sector. Presentations may take place in medical settings during the day or may be conducted in the evenings at a local hotel or conference venue
Develop and maintain sales materials and current product knowledge
Keep up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations
Prepare paperwork to activate and maintain contract services
Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff
Developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector
Develop and implement special sales activities to reduce stock
Participate in marketing events such as seminars, trade shows, and telemarketing events
Provide on-the-job training to new sales employees
•Responsible for product positioning, messaging and delivering value to customers (IOL, surgical blades, sutures, viscoelastics)
•Assisted the Doctors, nurses in practical, and theoretical applications
•Provided several presentations on new innovations to staff hospital
•Prepared quotations and negotiated prices with customers
Selected Achievement
•Played strategic role in the organization product line year-over-year revenue increment
Responsible for sales generation, support and accounts management (Excimer and Laser Machines, Phaco & Vitrectomy machines, Contact Lenses, IOL, ICL, consumable)
•Developed new business opportunities, introduced new marketing programs and sold new products to markets
•Maintained up-to-date customer record database and other records in accordance with company instructions
•Developed and maintained sales materials and current product knowledge.
Selected Achievement:
•Achieved 100% of the sales target till Q4 of the year 2010
Main Courses: Management Information Systems: ERP, CRM … Strategic Decisions: Analyzing our competitors (SWOT), Consumers, Industry, Environment, Internal Analysis, Making decisions.
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