Senior Visual Merchandising
SANA Fashion DUBAI
Total years of experience :20 years, 4 Months
Incharge of all aspect relating to Visual Merchandising .
Senior Visual Merchandiser, in charge of day to day Visual Merchandising activities, conceptualizations of Visual Thematic Concept, window and focal display . traning for the junior visual merchandiser and store staff.
Regional Visual Merchandiser, Senior Visual Merchandiser
Gap window displays all throughout the
Fawaz Al-Hokair Group year, especially for holidays and promotions.
Kingdom of Saudi Arabia Supervised installation, ensuring quality
Note: Given Opportunity to Handle Bigger Brand displays as per brand and store standards
In-charge of conceptualising store &
Created window displays and various
Assistant to the Visual Merchandiser, in charge of the day to day visual merchandising needs of the store.
Four years spent handling the visual merchandising needs of prestigious retail brands in the
Philippines (Rustan’s and SM - two of the biggest retail operations in Southeast Asia)
* Successfully managed the VM divisions of Fawaz Al-Hokair and Qusay Al-Assad (two of the more
prominent retail organisations in Saudi Arabia), handling such popular brands as Gap, Zara and
Promod, among many others
* Liaised with foreign principals to ensure conformity to international brand standards
* Travelled often to ensure VM concepts and standards are implemented to the last detail at the
store level
Summary of Responsibilities
* Planning and mapping of merchandise displays
* Implementing and installing window and interior displays
* Supervising all-inhouse visual merchandisers across retail store chain (cross-border/regional)
* Developing creative concepts and executing through to production various visual merchandising
collaterals (posters, flyers and banners