Creative Director - Retail Design
Cheil Worldwide
Total years of experience :17 years, 6 Months
RETAIL DESIGN HEAD for Exclusive Shop Formats from June 2013 to June 2014.
Design Management and operations from ocular inspection of PMC (Project Management Consulting) agencies to store layouts, preparation for civil drawings to site tracking and analysis. Has solid process-management skills.
Fixture development and asset management tracking for SIEL - Samsung India Electronics. Development of In-store Visual Merchandising and coordinates to internal stakeholders for the In-store brandings and communications for the creation of product and creative planogr¬am guidelines.
Has an eleven team members consist of architects, structural engineer, interior and 3D designers. Brand Champion of corporate branding in ATL, BTL and Retail Design for the Global Shop Identity of Samsung.
Cheil (India) SouthWest Asia is the creative integrated solution provider and part of the Samsung group of companies worldwide. Cheil ranks 16th top most advertising company worldwide.
SPECIAL PROJECTS from December 2012 to May 2013.
Exhibition and Activation design, single-handedly worked on 3D design, fixture detailing, 2D graphics concept and finalization of branding artworks for Samsung Solution Zone’s B2B entitled Forum 2012 at Hyderabad, India. Samsung Forum is an annual dealer conference showcasing Samsung’s latest consumer electronics and B2B solutions for SouthWest Asia region.
RETAIL and BTL DESIGN HEAD from December 2010 to November 2012.
Handles the Exclusive and Non-Exclusive Shop formats of Samsung Electronics Pan-India. Have total of seven member team - four on AutoCAD shop layouts and 3D and fixture designing, three are in BTL 2D graphics.
3D shop renovation and space layouting for Sony Exclusive Shops. Shopfront and window displays, furniture designs for non-exclusive outlets.
Store Product and Visual Merchandising Planograms for guideline distribution. Exhibitions, Dealer Conferences, Activation and kiosk designing. Below the Line (BTL) campaign, POPs and collaterals requirements. Designed and coordination from an outside agency in Singapore for the Mumbai Duty Free, Departure Area. Cybershot & Handycam kiosk and counter design and fixture detailing Pan-India.
Sony India Pvt. Ltd. is region-based and part of Sony Electronics worldwide.
Leading and managing the creative department of four multi-cultural team members and oversees administration. Process-driven professional, cater client services and educate clients in corporate branding. Creative Director status and work independently and proactively from conceptualization to execution and up to final production.
Designed annuals, MOMRA atlas and the first election ballots where women participated for electoral posts. Most publishing designs are in Arabic and English.
Conceptualizes, design and create in-house print advertising collaterals from a wide library of high resolution images for large formats (e.g.Outdoors, Indoors), and visual merchandiser for window displays within the metropolis and nationwide shops. Shopping bag and In-store POP communications. Won an award from Ad Congress for Best Direct Mailer.
Giordano Philippines, TFB Inc. is a franchise of the popular Hong Kong brand.
Conceptualizes, execute up to production stages of advertising requirements: BTLs (Below the line e.g. brochures, flyers, packaging and logo designs, etc) and ATLs (Above the Line e.g. small to medium campaigns: Versace, Gianfranco Ferre & Valentino) mostly for prints. Having a boss with a royalty status, a lady and an artist with such temperamental viewpoint is very challenging. Personally looked after her directions professionally. Painted abstract murals within her French/ Italian Restaurant.
Conceptualized and executed on storyboard for the Corporate branding of East West Bank's TVC which then applied to print ads. Handled one of the upscaled Real Estate in occurrence of the big boom in realty industry. Event of APEC collaterals. Supervises photo shooting and production. Has an eye for details and handles ATL and BTL accounts from conceptualization, execution to final production and in on-site promotional events.
Conceptualizes creative artworks from advertising briefs. Illustrates, supervises and art direct of PAL-AVP (Audio-Visual Presentations) Manila International Airport photo shoots. One who handles Philippine Airlines' (PAL) for ATL and BTL for international and domestic Ad campaigns. Brand champion and managed wide-array of corporate accounts.
Illustrates, generally worked on finalizing creative artworks manually.