Arun Iype, Manager Marketing

Arun Iype

Manager Marketing

Power Plus Cable Co. L.L.C

Location
United Arab Emirates
Education
Higher diploma, Marketing and Systems & Operations (Dual Degree)
Experience
14 years, 10 months

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Work Experience

Total years of experience :14 years, 10 months

Manager Marketing at Power Plus Cable Co. L.L.C
  • United Arab Emirates
  • My current job since June 2011

Accomplishments:
• Joined the organization as Engineer - Marketing, moved up the career trajectories to merit promotion to the position of Manager - Marketing.
• Contributed to the development of business through direct sales and alternate channels like retail, distribution and product promotion in construction, Utility and Oil & Gas sector and expanding the market presence of the company in the UAE and beyond.
• Developed a strong network eco-system of channel partners within the region - effectively connected with and sold to key decision makers/Government Authorities/Clients/Consultants. Worked with all levels of the organization.
Key Responsibilities:
• History of developing new revenue streams and innovative sales strategies to achieve and surpass revenue and profit targets that exceed the annual business plan.
• Building ongoing relationships with value-added channel partners and empowering the team to excel in all channel and organizational objectives across diverse product portfolios.
• Earned a reputation as a goal-oriented visionary, effective in reorganizing, streamlining channel operations, sales management and business expansion.
• Keen instinct to understand customer requirements and suggest the right product and solutions and tailored quotations are sent on time with the success of capturing upcoming developments and accelerating growth.
• Following up with the quotations, offering technical inputs and personalized services along with clarifications to customer queries. Simultaneously, negotiating lucrative commercial terms and conditions that are mutually beneficial to both the customers and organizational interests.
• Establishing a vision, short & long-term sales strategy, annual business development plans and strategic direction that efficaciously repositions the Company for success.
• Instrumental in enhancing company performance, augmenting business/profits/revenue and surpassing expectations by analysing the sales performance and presenting periodic reports to senior management for review and decision-making.
• Devising compelling communications - internally for achieving a shared business vision and externally to gain visibility with customers and consumers.
• Owning P&L accountability; big picture strategy, knowledge of industry-specific trends utilized for supporting aggressive business priorities, developing monthly sales forecasts and fostering inter/intra-departmental communication to secure high-quality service delivery to customers.
• Propelling growth by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to accomplish goals) while catering to both new and existing clients.
• Researching markets and competitor activities; developing smart strategies for accomplishing pre-established sales targets by channel and customer.

Territory Sales Manager at Tata Tele Services
  • United Arab Emirates
  • December 2010 to June 2011

Accomplishments:
• Conceptualized a strategic blueprint for the business, formulated sales & marketing strategies and policies and ascertained scope and potential avenues to support the achievement of a bigger market share in the assigned territory by developing strong channel sales and maintaining optimal inventory.
• Presided over day-to-day management & operations of company business, built and nurtured lasting relationships with potential channel partners for tapping new business opportunities.
• Delivered the next phase of growth strategy, spearheaded a team of sales staff, introduced them to innovative selling methods, and familiarized them with products and features while ascertaining that all operations are aligned with the strategies of the company to overcome the dense competition in the market.
• Designed a compelling incentive scheme for retailers and generated sales whilst maintaining product availability and brand visibility in the retail market.
• Executed aggressive strategic sales/marketing plans targeted at capitalizing on existing client base, launched new products, and tracked their performance to ensure success or make mid-course corrections based on market feedback.
• Explored market channels and established sales/distribution strategies for accomplishing channel business objectives. Redesigned the strategy for enhancing brand visibility; portrayed a positive image of the company.
• Collaborated with channel partners in setting up and implementing plans for expansion, rationalization of the retail channel, and improving channel revenues.

PREVIOUS EXPEREINCE
• Jun 2008 - Dec 2009: Assistant Manager - Distribution Sales, Reliance Communications Ltd

Education

Higher diploma, Marketing and Systems & Operations (Dual Degree)
  • at SCMS
  • March 2008

Post Graduate Diploma in Management (PGDM) – Marketing and Systems & Operations (Dual Degree), SCMS - Cochin (June 2006 – March 2008)

Bachelor's degree, Electronics and Communication
  • at Anna University
  • November 2005

Bachelor of Engineering – Electronics and Communication, Anna University – India (June 2001 – November 2005)

Specialties & Skills

Customer Satisfaction
Performance Improvement
Business Development
Sales and Marketing
Business Turnaround
Channel Sales
Presentation Skills
Analysis
Negotiation
B2B Sales
People management
Decision-making
Partnership Development, Vendor and Supplier Negotiation
Communication Skills
Channel Strategy & Growth
Operations Excellence
Revenue Generation
Team Development/ Management
P&L, Budgeting and Forecasting
Target Setting & Achievement
Retail & Distribution Management
Leadership
Conflict management
market research
negotiation

Languages

English
Expert
Hindi
Intermediate
Malayalam
Native Speaker
Tamil
Expert

Hobbies

  • Reading