Syed Asad ur Rehman, Account Manager Microgrid and Renewables

Syed Asad ur Rehman

Account Manager Microgrid and Renewables

Caterpillar

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Electronics
Experience
14 years, 6 months

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Work Experience

Total years of experience :14 years, 6 months

Account Manager Microgrid and Renewables at Caterpillar
  • United Arab Emirates - Dubai
  • My current job since August 2015

Responsibilities and Job Summary:
 Managing Caterpillar Microgrid and Renewable Energy Unit Account for GCC Region
 Reporting to the General Sales Manager on the Business Progress, Developing Sales targets for the Manager deployed in 8 branches.
 Effectively working and travelling in the region to make sure new businesses through new accounts and by reactivating old accounts along with the Managers.
 Working for the development of team, Managing Team trainings and expansion
that includes but not limited to knowledge transfer activities and addition of resources.
 Working with Policy Makers and Consultants top management for Products Shortlisting.
 Implements sales programs by developing field sales action plans, development of Sales forecast.
 Market and Competitors Study. Helping to match the Company's technical, commercial and operational capabilities to customer needs through developing a clear understanding of customer's business and technical challenges and key drivers.
 Establishment and adjustment of selling prices by monitoring costs, competition, and supply and demand. Providing effective strategies and procedures to develop new Projects and Product indents.
 Strategic Partnerships.
 Vendor Analysis and Relationship Building.
 Ventures with Product Developers for footprint extension and more market vigilance.
Role includes Establishing the company’s technical vision and leads all aspects of the company’s technological development. Directs the company’s strategic direction, development and future growth.
Works in a consultative fashion with other department heads, such as marketing, production and operations as an advisor of technologies that may improve their efficiency and effectiveness.
Provide leadership to department heads in a fashion that supports the company’s culture, mission and values.
Conducts research and case studies on leading edge technologies and makes determinations on the probability of implementation.

SR - Projects and Business Development Engineer at Bhatia Brithers FZE
  • United Arab Emirates - Dubai
  • September 2013 to August 2015

Working as SR .Projects and Business Development Engineer Bhatia Brothers FZE Dubai UAE

Responsibilities and Job Summary:


• Representing EPC Renewable Energy Division. Engaged with a Technocommercial role includes projects development and Execution
• Specialized in Off-grid, Grid tied & Hybrid Power Systems.
• Design of Solar PV Systems including array design & BOS
• Includes managing and overseeing multiple projects over the entire project development process including site assessment and layout, planning, permitting, purchasing and construction handover Project Management and Project execution.
• Negotiate Contracts, Quotations and Bids.
• Subcontractor Management & Team Co-ordination.
• PV System Project Hand Over and Training
• Providing effective strategies and procedures to develop and implement PV projects in the MENA Region
• Working Closely for the Renewable Project by DEWA, MASDAR, MOPW, Dubai Muncipality, FEWA, SEWA and other Private Players.
• Working with the Marketing Team in terms of Newsletters; flyers and online marketing tools creation.
• Vendor Analysis and Relationship Building. Working with all market Reputed Players such as ABB, SUNPOWER, KYOCERA, SMA, YINGLI SOLAR, TRINA SOLAR etc to share market information and to get the project leads.
• Tendering for the MW Level Projects such as DEWA Tenders.

Major Executed Projects

• 5kW Solar PV System for Powering Flow Meters for DEWA.
• 1 MW Solar PV Project -Solar Carport for Emirates Engine Maintenance Centre, Dubai.
• 125KW First Grid Connected Project for GOVT OF PAKISTAN
• 91KW Solar PV Grid Tied Power System for Dubai Aluminium (DUBAL).
• 42KW Solar Hybrid Power System for Dahbashi Engineering Warehouse in DIC.
• 35 KW PV Hybrid System with Green Spring Industries, Green Building Project
• 12KW Solar Roof top system for Dubai Municipality at Al Kifaf.
• 6KWGrid Tied PV Roof Top System for Private Villa in Abu Dhabi.
• Solar Water Heating Solutions for Various Commercial Buildings and Villas in Dubai

Asst. Manager Business Development at Emerson Process Management
  • Pakistan - Karachi
  • June 2012 to September 2013

 Worked as Asst. Manager Business Development at Emerson Process Management (USA) business partner in Pakistan called Sumico Technologies Pvt. Ltd

Leading E&I Sales Division, which provides industrial solutions for automation, SCADA Systems, Solar PV Inverters, Remote Monitoring System and Industrial Grade UPS and Batteries

• Key Accounts Management. B2B Sales, Pre-Sales, & After-Sales Support to New and Existing Customers
• Work for Tendering, Database Management, Quotes Preparation, Technical Presentations, Interpersonal relationship with the Clients, Specifications inclusion, Product Prequalification, Registrations for Industrial and Infrastructure market Players. Competitive Comparison Sheets Preparation, Compliance documents preparation
• Governing project management responsibilities including FAT, SAT and Project Sign off activities.
• Leading Project technical solution preparation, providing guideline for project material outsourcing, meetings and principal communication.
• Ensuring technical wins during sales cycles by explaining the benefit of Principal products (including but not limited to their architecture, features, technical/business benefits, etc.) to prospects through presentations, detailed discussions, product demonstrations, etc. in order to reinforce the value proposition driven by the Sales Manager
• Maintain a cooperative working relationship between all necessary departments to ensure resources are used to achieve customer satisfaction and corporate objectives.
• Participate in the development and execution of the strategy for the opportunity by assisting the Sales Manager in identification of the sales steps necessary to win the opportunity

Products Highlights - Principal Wise:

• Emerson Process Management USA

Emerson Network Power
Emerson Libert ESU’s 5KW to 100KW with Remote Monitoring systems

Power and Water Solution
Distributed Control System (DCS/SCADA with Brand Name OVATION) for Power Industry

AVATEC Switzerland providing Industrial Grade UPS’s, Batteries, Rectifiers, Inverters and
Solar Power Solution

West Control Solution Germany for process controllers and Small PLC retrofit DCS systems.

Technical Sales Engineer at Sumico Technologies PVT Ltd LBP Emerson Process Management
  • Pakistan - Lahore
  • April 2010 to June 2012

 Worked as Technical Service Engineer at Emerson Process Management (USA) business partner in Pakistan called Sumico Technologies Pvt. Ltd


Responsibilities and Job Summary:

• Perform site-specific engineering analysis or evaluation of energy efficiency and solar projects involving residential, commercial, or industrial customers.
• Design solar domestic off grid and on grid systems for new and existing systems ranging from KW to MW scale.
• Review specifications and recommend engineering or manufacturing changes to achieve solar design objectives.
• Develop standard operation procedures and quality or safety standards for solar installation work.
• Provide technical direction or support to installation teams during installation, start-up, testing, system commissioning, or performance monitoring.
• Perform computer simulation of solar photovoltaic (PV) generation system performance or energy production to optimize efficiency.
• Develop design specifications and functional requirements for residential, commercial, or industrial solar energy systems or components.
• Create plans for solar energy system development, monitoring, and evaluation activities.
• Create electrical single-line diagrams, panel schedules, or connection diagrams for solar electric systems.
• Create checklists for review or inspection of completed solar installation projects.
• Design or coordinate design of photovoltaic (PV) systems, including system components, for residential and commercial buildings.
• Conduct engineering site audits to collect structural, electrical, and related site information for use in the design of residential or commercial solar power systems

Education

Bachelor's degree, Electronics
  • at NFC Institute of Engineering and Technological Training
  • June 2009

Specialties & Skills

Business Development
Pre sales Technical Support
Reporting
Technical Liaison
Microsoft Ofiice

Languages

Urdu
Expert
Hindi
Intermediate
English
Expert

Memberships

 Clean Energy Business Council  Middle East Solar Industry Association  Renewable Energy World 
  • Corporate
  • March 2013

Training and Certifications

SUNPOWER PV SIN (Training)
Training Institute:
SUNPOWER
Date Attended:
October 2013
Duration:
16 hours
Off Grid and On Grid System Sizing (Training)
Training Institute:
SMA
Date Attended:
June 2015
Duration:
24 hours
Certificate of Attendance (Training)
Training Institute:
Studer Innotec
Date Attended:
February 2016
Duration:
4 hours
Introduction to Homer (Training)
Training Institute:
Homer Energy USA
Date Attended:
March 2017
Duration:
12 hours
PV Syst Software Training (Training)
Training Institute:
PVSyst SA - Geneva
Date Attended:
May 2017
Duration:
60 hours
Fundamentals of Solar Power (Training)
Training Institute:
University of Wisconsin
Date Attended:
September 2017
Duration:
1080 hours

Hobbies

  • jet skiing , Snorkeling and Paragliding