Ashraf Shanableh

• Working closely with Managing director and Chairman of Al Serkal group, to actively secure the organization’s long-term financial growth and identifying revenue-generating opportunities for ASG, as well as managing key client relationships, in line with ASG’s overarching Mission and Vision.
• Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.
• Member of the board director of Al Serkal Group
• Planning and coordinating the implementation of business plans and the penetration of new markets.
• Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
• Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operation
• Protects organization's value by keeping information confidential.
• Strategic Planning:
o To define and develop the long-term strategic goals for Business Development, in line with ASG’s overall strategic context
o To identify new revenue-generation opportunities that enhance and promote ASG’s Mission and Vision Statements Financial/Business Planning and Budgeting
o To analyze the progress of revenue-generation goals and make recommendations for adjustments/interventions as required
o To identify opportunities to bid for and acquire new projects
o To research and recommend grant and funding opportunities
o To participate in proposal preparation as needed
• Sales, Marketing and Business Development:
o To identify opportunities for both marketing and selling ASG’s products and services
o To actively close deals for new fee-for-service projects and initiatives
• Client Relationship Management
o To actively manage key relationships with existing and prospective clients
o To work closely with partners, consultants and staff as needed on the delivery of fee-for-service initiatives
o Attending meetings as required
o Undertaking other tasks as assigned

• Strategic Accounts:
o Etisalat-UAE
o Etisalat-Misr
o OmanTel
• Established productive, professional relationships with key personnel in assigned customer accounts
• Over achieved assigned sales quota in designated strategic accounts.
• Closed 2-Major contract with Etisalat UAE and other RFQ’s fro Etisalat Misr
• Generate more than US$ 7.0 Million as a revenue and US$ 9.0 Million as a booking from Etisalat UAE.
• Create and develop opportunities for growing existing business within the confines of the programme such as Field Maintenance Manage Services with Etisalat UAE and FTK Outdoor Solution.
• Proactively leads a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones
• Proactively assesses, clarifies, and validates customer needs on an ongoing basis.
• Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel
• In-depth understanding of financial status of account at all times.
• Maintain social contact with client personnel and regular contact about account direction, staffing, issues etc.
• Establish and maintain a role as consultant/adviser to client.
• Responsibility for highlighting issue management procedures to the client for implementation by the account team.
• Monitor and investigate 'market intelligence' using the views of opinion leader regarding pertinent issues (external/ product/competition).

• Develop new business relationships, generate and negotiate new income for NCS to an agreed annual target of US$ 7.0 Million invoiced revenue, to increase year on year
• Handling following Markets:
o UAE
o Oman
o Kuwait
o Saudi Arabia(Partially )
• Responsible for my own lead generation and appointment setting
• Managing and maintaining a pipeline
• Responding to tenders and requests for information in a timely manner
• Ensuring NCS remains proactive and responsive to prospective clients
• Interacting with other departments including the account management and technical team when handing over campaigns ensuring we fully and correctly brief in all aspects of the sale.
• Create and be accountable for all client proposals, contracts and any further documentation, following NCS procedure
• Confident negotiator and ability to ‘close the deal’
• Increase the company’s involvement with existing client
• Strong client management skills and ability to keep promises
• Capable of hands on problem-solving, with ability to generate ideas and solutions
• Strong client management skills and ability to keep promises
• Ability to cope with competing demands and to priorities tasks
• Strong communication skills in all forms including written, oral, email, telephone, and presentation
• Excellent organizational and time management skills
• A positive attitude to dealing with people
• Capable of working independently, and having responsibility as an individual

• Excellent communication and presentation skills in both Arabic and English.
• Strong relationships with key-clients (STC, Saudi Airlines, Atheeb Group, Inma bank…etc) at all levels.
• Business development (ability to identify/qualify/ manage opportunities).
• Has an ability to handle large deals and sort out the right consortium and partners
• Strong consultative skills with more than 10’th years of IT industry and solutions.
• Selling skills ability to effectively perform key sales tasks essential to winning in the market place;
• Strong level of professional skills;
• Responsible for selling IT infrastructure solutions with an annual target of $4M covering two large named accounts along with several SMB accounts
• Responsible for both new business development activities and on-going account management responsibilities
• Developed partnerships: Avaya, Cisco, Nortel, HP, Aruba, RightFax, Juniper, Recording, Billing Software, Tandberg, Oracle, SAP, and Microsoft
• Secured & facilitated business by managing sales cycles & closing deals with the sales team
• Strong entrepreneurial and leadership attitudes.
• Involved in diverse activities ranging from direct selling, to development of mass marketing campaigns, to PR and trade show representation
• Strong ability to lead teams in complex engagement pursuits;
• Very deep industry awareness and competency in Telco, VIOP, infrastructure and MS solutions.
• Great Win record is Saudi Arabia ( Saudi Airlines, Atheeb Telecom, Atheeb group Network )

 Reporting to the General Manager, responsible for managing company’s entire services/projects operations while overseeing a staff of 10 and maintaining relationships with all customers.
 Operational leadership in the management and growth of SLAs, over than 100 maintenance agreements with sales exceeding AED 3.0 millions
 Generated over $1.2M in combined gross profits in 2006
 Fostered and maintained relationships with over 200 customers, as well as with ATCOM Dealership network, which led to improved efficiencies and better information sharing
 Manage turn key Projects of IP call centers solutions.
 Pre-Sales and technical support for Projects team
 Bid preparation with sales team and RFP compliance.
 Project Management: to insure the proper planning, implementation and commissioning of key Avaya projects as per agreed cotractual terms & conditions with the customer (Al Ansari Project in Abu Dhabi and Dubai)
• Provides expert judgment and analysis for the design, development and implementation of technical products and systems.
• Develops, publishes and implements system documentation, test plans, and disaster recovery plans.
• Prepares activity and progress reports reflecting the information about the project functions.
• Coordinates the production of products throughout their lifecycle, from strategic definition to end-of-life planning.
• Provides technical supervision to project team members.
• Investigates, analyzes designs, develops and implements cost effective solutions to business issues, business sponsored initiatives, and supports quality systems.

 Responsible for Day to day operation and Maintenance works of 4500 extensions, 150 Co-lines and 150-ISDN channels exchanges Including Subscribers dealing, Faculty, Staff & Students. Administration & Monitoring and ensures execution of routine maintenance jobs of Exchange Equipment.
 Assistance for reviewing and improving internal process in order to comply with It standards.
 Works with IT department and vendor support to resolve
issues with the operation of the dialer.
 Reporting to the Director of IT, managed a staff of 2 in supporting 24/7 AUS operation, responsible for all telephony systems for AUS.
 Proposed and conducted training sessions for helpdesk to support MIS, operations and accounts departments… Initiatives increased tech skills of users (call centre agents).
 Designed experiments that became test bed for Cisco IP Telephony and Cisco Unity.
 Evaluated capabilities and costs for AUS IT projects and services.
 Manages the technical analysis of product implementations,
modifications and enhancements to product in accordance with specific AUS specifications and implementations
 Designed and implemented a help desk to serve the needs of 750 employees and 4200 students.
 Performed daily PABX administrative tasks including adding and deleting users, setting up shared areas, controlling data access, and managing Intuity voice system.
 Managed the migration from an AVAYA System to CISCO-IPT.
 Installed and supported Video conferencing in AUS and US university training and supporting users in the new environment.
 Designed and implemented a voice and LAN infrastructure using T1’s and Cisco equipment integrating legacy PABX systems with the new infrastructure.

• Support Avaya systems.
• Help sales team in pre-sales and closing deal.
• Successfully implemented multiple IT projects ranging from $40K to $150K, provide the technology knowledge and vision to support the company’s business objectives, and evaluate and recommend all software for business processes.
• Handled first-level support of LAN and Advance level of AVAYA PABX system issues for the company.
• Established and maintained productivity training of end users and supported all shrink-wrapped software applications.
• Reduced customer service engineers hours by analyzing the types of customer calls, developing a flowchart of the customer call process, evaluating and selecting an Integrated Voice Response (IVR) system to place in the contact path to customer service, and developing a database file of all customers that included customer account number, balance, next delivery, and last posted payment that was refreshed nightly and updated in the IVR system.
• Successfully installed, configured, administered and maintained Avaya Definity (PBX) of Prologix, G3Si, and G3R versions at major customer sites in UAE… Worked with 290 customers.