Atef Morsi

Country Manager at Gulf International

• United Arab Emirates
• January 2007 to January 2010

o Acted as sole director of six companies operated in KSA with multi-million Dollar, Stablished ROI approach which led to transformed companies from loss to profit making for the first time (Awarded Certificates are attached) Brand building, counsellor in three manufacturing units in business development and implementation for different industries such like; juices, rice, tea, frozen and detergent.
o Increased market share, visibility, awareness, built aggressive coverage, controlled the A&P, W/Off to minimum level, handled all promotional activities and conducting market research. Transformed the company from loss making to profit making for the first time, achieving +25% over projected profit the following year.