عاطف زين

Managing e-Commerce & Digital Marketing Operations.
 Implement Channel Wise Strategies For All Digital Marketing Channels
 Marketing Budget Allocation & Setting KPI’s & Goals
 Transformation of Website & Apps As Per Business & Marketing Requirement.
 Brand Partnerships & Vendor Relationship Management.
 Manage Analytics & BI Reporting.
 Reporting to CEO

Responsibilities:
• Implementation of winning eCommerce & Marketing Strategy for Businesses & Startups.
• In-depth analysis for proposal designing with identified solutions for clients.
• Provide quick go digital marketing plans including SEO, SEM & SMM, mCommerce & for other channels to increase traffic & revenue.
• Bridging between Client and Team to meet end goals and KPIs.
• Paid marketing & Social Media campaign management.
• Day to day goals monitoring to plan improvements for future strategies.
• Sharing updates with client to educate & building long term relationship.

Projects:
• HappyDeals.pk: FaceBook Social Media Organic & Paid Campaign Management.
URL: https://www.facebook.com/HappyDeals.pk -

• UmbrellaBazaar.com: Search Engine Optimization SEO.
URL: http://www.umbrellabazaar.com - (US market)

• IdeaTic Wedding Photography Studio: FaceBook Paid Campaign Management.
URL: https://www.facebook.com/ideaticwedding

Head of e-commerce 360
Marketing
Tech
Operations
Delivery
Partnerships

 Manage Digital Marketing Channels including SEO, SEM, Social & eMail marketing etc.
 Design & Implement e-Commerce & Marketing Strategy.
 Planning & Implementation of Department KPI’s.
 Managing Team & Channels Performance Operations.
 Provide Support & Education to Management & Team About eCommerce Standards
 Reporting to CEO & Berlin Management.
 Define Development Requirements with 3rd party development team
 Day to day goals monitoring to plan improvements for future strategies.

https:/www.SastaTicket.pk/ - A Digital Project of Quality Aviation (Pvt.) Ltd

Responsibilities:
• Pre & Post Planning of Portal Launch
• Design & Implementation of e-Commerce & Marketing Strategy.
• Manage Digital Digital Marketing & Content Operations and Teams.
• Building Strategy for SEO, SEM (Google Adwords) & eMail Marketing Campaigns.
• Build platform for next phase channels like Affiliate, CRM & Other Marketing Channels.
• Sharing Updates & Educate Management & Team with Digital Marketing & eCommerce Standards.
• Define Development Requirements with 3rd party development team
• Day to day goals monitoring to plan improvements for future strategies.

• Designing, developing & implementation of digital marketing strategy for Daraz.pk & bd as per local and international market.
• Planning measurable KPI’s, budget and goals for Organic and Affiliate channels.
• Research and analysis as per business, products and target market to ensure quality results and traffic.
• Reporting & monitoring traffic, conversions and trends with Google Analytics, Google Webmaster Tool, WebTrack & Microsoft IIS SEO Toolkit.
• Daraz Mobile APP & Google Store Optimization.
• Recommend user and search engine friendly site tweaks to bring improvements in, rankings, conversions and ROI.
• Managing & mentoring team members including other dept. & teams in understanding ecommerce, online marketing concepts and metrics.
• Implementation and Management of Affiliate channel for Daraz.pk & BD.
• Managing Blog & Daraz Magazine in terms of SEO friendly changes and layout
• Help out marketing team in creating marketing database for sales and conversions.
• Provide inputs and ideas for other improvement areas like offline marketing, customer support and other areas.
• Interaction with different departments and teams like Finance, IT, Content and others to align them with marketing and organizational goals.
• Also provide supports to other ventures (azmalo.pk & foodpanda.pk) for Google Analytics operations and reporting.

Project URLs:
Daraz.pk (similar like Namshi) https://www.daraz.pk/
Azmalo.pk (now become kaymu.pk) https://wwkaymu.pk/

Responsibilities:

• SEO Enhancement and improvement of TradeKey.com.
• In-depth analysis of traffic and conversion trends for improvements and strategy enhancement
• Part of strategic planning of Online Marketing for TradeKey.com
• Monitoring Google Crawler activity and resolving related issues.
• Managing KPI’s and team Performance.
• New business acquisition via online marketing channels
• Successfully initiated digital agency model for TradeKey.com
• Responsible for client websites online marketing, development and enhancements.
• Designing proposals for customer based websites digital marketing solution.
• Support business development and sales team in acquiring new b2b members.
• Provide Target Market industry trends and traffic stats for Business Development.
• Directly worked with GBE, BD, Sales and Marketing Dept. heads
• Reporting to CEO & Manager
• Provide SEO trainings to juniors, sales and customer support for understanding.

Achievements:
• Successfully build SEO based client culture at TradeKey, which become most focused area of business.
• Successfully convinced satisfied SEO customers for web design and development to generate more revenue.
• Continuously recognized as top performer of quarter since Jan 2011 till July 2012

Responsibilities:
• SEO enhancement and changes on tradekey.com
• Worked on On & Off Page SEO for improvement in search engine ranking & Google PR.
• Worked on 15 plus industry verticals to get more Adsense revenue.
• Carried out PPC campaigns on marketing channels like Google Adwords (Google China, UK, India and International), Yahoo Search Marketing (USA, UK, India, and China), Business.com and others CPC and CPM based networks.
• Worked on $150K advertising campaigns for Year 2008 with more then 0.5 Million active keywords
• Worked on CJ affiliate network for B2B member signup
• Managing Dept. KPI reporting, official matters and activities
• Reporting to Manager.
Achievements:
• Successfully helped out TradeKey.com in re-indexing in Yahoo Search Engine in Feb 2010. Earlier, it was de-indexed by Yahoo Search Engine twice.
• Successfully carried out critical task of TradeKey.com category re-structure in July 2011.
• First to work out on Commission Junction Affiliate Network for TradeKey.com
• Declared as Level 2 Expert (5 Levels) by TradeKey in 2010

Responsibilities:
• Website Review and Target Market Analysis
• Keywords Analysis
• Competitors’ Analysis
• Meta optimization
• Content optimization
• SEO friendly restructuring of websites
• Strengthening websites for gaining and maintaining higher positions on search engines
• Provide Supervision to new comers and content writers
• Submission to search engines, directories, Article/Press Release review
• Creating Google Sitemap
• Reporting to Manager
Achievements:
• Successfully complete my internship and got permanent as SEO Professional.
• Initiate Social Media Marketing at Chillizone.com

Project Details:

• Baby Shower Host URL: http://www.babyshowerhost.co.uk
• Children’s Funky Furniture URL: http://www.childrensfunkyfurniture.com
• E-Shop Fittings URL: http://www.e-shopfittings.co.uk
• Clarke Signs URL: http://www.clarke-signs.co.uk
• Career Vision URL: http://www.cvision.co.uk/
• HMA Law URL: http://www.hma-law.co.uk
• Harrow Hotel URL: http://www.harrow-hotel.co.uk/
• Baby Store Direct - http://www.babystoredirect.co.uk
• Say No 2 Repossession - http://www.sayno2repossession.co.uk
• Good Morning Children - http://www.goodmorningchildren.co.uk
• PAKYA URL: http://www.pakya.co.uk
• Help URL: http://www.help.co.uk