Aya Arab, NLP Practitioner and Life Coach

Aya Arab

NLP Practitioner and Life Coach

Independent

Location
United Arab Emirates
Education
Bachelor's degree, Marketing
Experience
13 years, 5 months

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Work Experience

Total years of experience :13 years, 5 months

NLP Practitioner and Life Coach at Independent
  • United Arab Emirates - Dubai
  • My current job since February 2016

• Using NLP techniques and life coaching methods to help clients overcome professional, personal, family problems
• Assisting clients in removing anxieties and phobias
• Supporting and encouraging personal growth, and providing the tools to achieve personal excellence
• Working closely with individuals to set SMART goals and objectives and an action plan for achievement

ABM at Coca-Cola
  • United Arab Emirates - Dubai
  • February 2014 to November 2015

• Drafted and prepared creative briefs based on insights acquired from Retail Audits, Bottlers, KPIs, and Campaign Results across the GCC
• Worked with multiple departments within the company, mainly Supply Chain, Franchise, Bottlers, Agencies, and Global (based in Atlanta)
• Prepared monthly reports on how the brand is performing (in terms of sales, market share, and KPIs)
• Managed and launched regional campaigns across the GCC, handling both ATL and BTL activities and overseeing their executions (including OOH, Radio spots, On ground Activations, TVCs, Shopper POSM, Packaging)
• Managed multifunctional agencies (advertising and activation) to execute brand plans and campaigns across the region
• Monitored marketing and campaign budgets and prepared monthly reports to compare planned vs actual

Key Achievements:
• Launched a Regional Campaign, Share a Coke, across the Middle East and GCC, executed a holistic IMC plan with several touchpoints and deliverables, tremendously improving the market share across the different countries (some had +20% market share increase due to the campaign)

Account Executive at FP7
  • United Arab Emirates - Dubai
  • April 2012 to July 2013

Working as an Account Executive on Coca-Cola has given me a lot of insights about the advertising industry. Dealing on a daily basis with different parties has helped me enhance my communication skills and handle more responsibilities. This role has also helped me know more about the different elements in advertising, such as outdoor ads, in store branding, ATL/BTL, and carefully took me through the many steps of the advertising world.

Marketing Communication Executive at naseba group
  • United Arab Emirates - Dubai
  • November 2011 to March 2012

Had to write email campaigns targeting both delegates and vendors.
Coordinate with media partners and media coverage.
Promoted our events.
Used social media tools to create awareness and word of mouth (facebook, linkedin, twitter, website).
Communicated with the media, the delegates, and the vendors.
Wrote press releases for three different events.
Handled all the marketing activities of three events in different cities (Abu Dhabi, Kuala Lumpur, and Riyadh).

Intern at abudawood group / iatco
  • Saudi Arabia - Jeddah
  • July 2010 to September 2010

Got introduced to the different departments in the company.
Learned the different tools and tactics used to launch a new product, how to position a product in the market, target the right audience, understood the concept of consumer buying behavior, how to place the product against competitors.
Learned how to monitor a product's life cycle, its brand equity, image, and brand loyalty.

Education

Bachelor's degree, Marketing
  • at American University of Beirut
  • June 2011
High school or equivalent,
  • at American School of Jeddah
  • June 2007
High school or equivalent,
  • at Lycee Francais de Djeddah
  • June 2005

Specialties & Skills

Microsoft Office
Press Releases
Awareness
Brand Equity
Microsoft Office
Social Media

Languages

Arabic
Expert
English
Expert
French
Expert