Aysha Shahin, Area/Store Manager at Victoria’s Secret Flagship Full Assortment Jordan

Aysha Shahin

Area/Store Manager at Victoria’s Secret Flagship Full Assortment Jordan

Victoria's Secret

Location
Jordan - Amman
Education
Bachelor's degree, Business Management
Experience
21 years, 10 months

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Work Experience

Total years of experience :21 years, 10 months

Area/Store Manager at Victoria’s Secret Flagship Full Assortment Jordan at Victoria's Secret
  • Jordan - Amman
  • My current job since July 2016

• Pre-Opening team recruitment and Stock out
• Lead financial growth of the store, year over year
• Lead sales floor and drive store results through store team
• Role model, coach and develop best-in-class selling behaviors
• Set visual merchandising expectations to brand standards, to ensure brand consistency that impacts the customer experience
• Ensure Store operations are executed with excellence
• Accountable for the development of team's product knowledge
• Influence and inspire team to unlock individual potential for extraordinary selling and productivity results
• Own workforce management, including talent productivity decisions
• Accountable for the selection and development of top talent within the total store
• Responsible for the talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning
• Delivering top line sales results and growing the business
• Creating emotionally engaging customer experiences, consistent with the brand vision
• Building customer loyalty through current brand strategies
• Building and growing high performing teams
• Upholding positive associate relations that lead to engagement in the brand and the team
• Understanding and leveraging visual merchandising filters to create a compelling
store environment that grows sales
• Driving operating fundamentals
• Effectively managing and control expenses
• Creating an awareness of, and building capability in, loss prevention
• Reinforcing store strategy to reduce shrink
• Managing all activities related to providing a safe work environment
• Most Senior person in Jordan for the brand, overseeing and supervising all Jordan market activities, sales and KPIs

Store Manager at THE One - Total Home Experience
  • Jordan - Amman
  • June 2013 to June 2016

• Understand and live THE One Core Values and is able to display them
• Lead and develop the Store Team to maintain consistent Health & Performance Standards
• Display effective Leadership skills as well as commercial awareness (Sales) of the
business
• Develop Sales growth for the Store by achieving Sales KPIs, excellent customer service
and sourcing external opportunities
• Liaise with the Retail Operations Manager with regards to business plans and business
performance, such as KPI’s, Stock Movement, Stock Takes and upcoming Events
• Work with the Sales Manager to ensure Sales and Customer Service is given the first
priority in the Store
• Analyze top and worst products and discuss action plan with Sales and Decoration Teams
• Stock Management is actively practiced; right quantity of stock is ordered and sold
• Must have good knowledge of the Decoration Standards
• Accountable for the implementation of Campaigns and Promotions as directed by THE
Head Office
• Follow up with the Sales and Decoration Managers to ensure all “Home Styling” projects
are properly completed
• Communicate and provide timely feedback to employees regarding the operations of the
business
• Recruit “A Players”, train, develop and retain in the business
• Manage Appraisal Reviews within designated time frame
• Conduct disciplinary meetings where necessary
• Promote and manage Succession Planning Matrix
• Follow up with the Cashiers to ensure all cash guidelines are properly followed and acted
upon appropriately
• Work with Retail Operations Manager and the Financial Controller in preparation of
Store budgets, keeping control of all expenditure for the year
• Analyze Financial / Sales Reports. Use the data to train and educate employees to develop
knowledge and control costs, whilst maximizing Sales and Profitability of the business
• Conduct at least 2 local competitor visits per month
• In 2015, 2016 I was responsible for Erbil Store Opening and Operations

Managing Director at Agenda Agency
  • Jordan - Amman
  • September 2012 to May 2013

Establish the company with the cooperation of Owners
• Direct and coordinate activities of businesses or departments concerned with the
production, pricing, sales and products
• Recruit and manage staff, preparing work schedules and assigning specific duties
• Review financial statements, sales and activity reports, and other performance data to
measure productivity and goal achievement and to determine areas needing cost reduction
and program improvement
• Establish and implement departmental policies, goals, objectives, and procedures,
organization officials, and staff members as necessary
• Determine staffing requirements, and interview, hire and train new employees, or oversee personnel processes
Monitor business and agency to ensure that they efficiently and effectively provide
needed services while staying within budgetary limits
• Setting objectives and growing the business by leading the Sales team in acquiring and
attracting new clients

Head of Fund Development and Communications Department at SOS Jordan
  • Jordan - Amman
  • July 2009 to April 2012

Ensure an integrated approach for all Fundraising programs
• Manage and develop national and village based fundraising co - workers
• Handling all fundraising issues inside Jordan
• Communicating with SOS worldwide
• Bringing in new sponsors inside Jordan and maintain the current ones
• Strategy and financial planning
• Ensure positive external image of the organization
• Handling the media and promotional campaigns for SOS Jordan
• Engage in national and international campaigns for SOS
• Image /brand guardian, Handle all collateral and Marketing aspects, graphic designs and
creative concepts
• Sustain good relations with the media worldwide
• Keep track of all the announcement made by SOS
• Inform the National Director on every remarkable issue
• Building relationship with the PR specialists, Sponsors/donors and the media
• Writing press releases

Showroom Manager at Zahi Darwazeh & Co.
  • Jordan - Amman
  • April 2008 to May 2009

• Managing Sales and Marketing
• Managing Delivery and Customer Care
• Training and Coaching
• Handling big projects and tenders
• Cooperating with designers
• Cooperating with other departments in the showroom and other company branches
• Maintaining the image of the company
• Maintaining the showroom images and helping in opening new showrooms
• New products presentation
• Interviewing and hiring employee

Public Relations at Four Seasons Hotel Amman
  • Jordan - Amman
  • March 2006 to March 2008

Handling the media and promoting the hotel
• Marketing the hotel's outlet and services inside Jordan and worldwide.
• Image /brand Ambassador
• Handling press trips
• Sustaining good relations with the media worldwide
• Handling all the hotel's collateral
• Keeping track of all the announcement made by the hotel
• Organizing events
Building relationships with the PR specialists, VIPs and the media
• Writing and editing press releases
• Handling Marketing, graphic designs and creative concepts

Guest Relations at The Regency Hotel
  • Jordan - Amman
  • February 2005 to February 2006

• Welcoming VIP hotel guests‎
• Handling guest's complaints and problems
• Entertaining the press and inviting them to experience the hotel
• Assisting in hotel's inspections and reporting it to the GM‎
• Writing and editing collateral

Sales Supervisor at TESCO
  • Jordan - Amman
  • January 2003 to January 2005

• Handling sales - IT solutions and office equipment
• Gathering information about new companies ‎
• Product specialist for Riso machines
• Introducing new ideas to the management and conducting researches
• Closing deals
• Follow up on clients
• Handling sales from meeting the client until closing the deal and ‎clearing all payments
• Team player - helping peers with their unsolved problems
• Coaching and consulting peers

Sales Representative at Offtec
  • Jordan - Amman
  • January 2002 to January 2003

• Handling sales - IT solutions and office equipment
• Gathering information about new companies ‎
• Closing deals
• Follow up on clients
• Handling sales from meeting the client until closing the deal and ‎clearing all payments
• Maintaining good relations with colleagues and managers
• Handling clients' complaints

Education

Bachelor's degree, Business Management
  • at Yarmouk University
  • January 2001
High school or equivalent, Scientific Stream
  • at National Orthodox School
  • August 1998

Specialties & Skills

Building Strategic Relationships
Crisis Management
Negotiation
Strategic Planning
Marketing
Communication and Marketing
Managerial Skills
Crises Management
Speech Master
Emotional Intelligence
Computer Skills
Negotiation Skills
Time Management
Behavioral Based Interview
Strategic Planning
Fund Development
• Social Media and E-marketing
Photography

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Crises Management (Training)
Training Institute:
Four Seasons Hotel
Date Attended:
January 2007
Speech Master (Training)
Training Institute:
Four Seasons Hotel
Date Attended:
February 2006
Strategic Planning (Training)
Training Institute:
SOS Jordan
Date Attended:
September 2009
Emotional Intelligence (Training)
Training Institute:
Four Seasons Hotel
Date Attended:
January 2007
Behavioral Based Interview (Training)
Training Institute:
Four Seasons Hotel
Date Attended:
January 2006
Fund Development (Training)
Training Institute:
SOS Jordan
Date Attended:
August 2009

Hobbies

  • Human Behavior