marketing and communication manager
A K Modern General Trading Est
Total years of experience :22 years, 2 Months
-Create opportunities through website development and E-comm plugins.
-Exploit existing E-comm avenues to increase the reach of products to end users.
-Induction of Social and Online tools to promote products and services to targeted audiences with effective monitoring mechanisms.
-Work with agencies (Advertising, Media, and media -Event agencies) and other departments to execute all marketing activities.
-Manage all marketing for the company and activities within the marketing department. Develop a marketing strategy for the company in line with company objectives.
-Creation and publication of all marketing material in line with marketing plans.
-Works collaboratively with internal customers to execute packaging designs consistent with determined communications.
-Works with internal customers, Online, and PR to execute marketing activities consistent with determined communications.
-Monitor and report on the effectiveness of marketing communications.
Works with sales & trade marketing to identify programming to generate incremental sales and profitability.
Works collaboratively with operations/sourcing to identify and develop productivity initiatives.
Overseeing the production of TVC, newspaper, and print advertisements, road shows, and liaising with art designers and media buyers.
• Overlooked Nation wide function of marketing for Jaguar Land Rover, Iraq.
• Built dependable and reliable team from scratch.
• Improved brand equity in the market from perils of misconceptions through customer
outreach and insight activities.
• Digitization of 50% of ATL marketing activities towards effective control over
campaigns.
• Improved quality lead generation with effective use of Social, GDN and SEM
platforms.
• Optimized the CRM function to improve quality of leads falling through the sales
funnel.
• Established a robust financial control process to manage shared budgets and
claims.
• Conceptualize and create all sales kit material.
• Market activations and launches of new products with 360 degrees event
management.
• Responsible for business planning for each financial year.
• Optimally distributed allocated marketing budget towards various activities.
• Assessed marketing copy, art comps and final designs and compared with established specifications
• Evaluated competition through thorough market research resulting in an increase in market share by 15%.
• Effectively managed digital presence through targeted campaigns.
• Suggested and implemented various measures to enhance customer experience both at teaching centres and examination centres.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Every event was designed and conducted as a project with evenly distributed tasks saving an average by 10% cost.
• Stringent and fair policies were followed while procuring from various vendors keeping in mind best interests of both parties.
• Improved Share of Voice by maintaining good rapport with local media.
• Contributed towards Business Planning to ensure effective functioning of marketing strategy.
• Was responsible for marketing budget of After Sales and Used Cars department.
• Created and delivered effective communication plans with.
• Uplifted brand equity through effective channel management.
• Managed ATL/BTL/ Online campaigns with measured outcomes. This helped in optimizing spend per campaign.
• Visual Merchandising and presence of clear and easy to understand customer communications to improve visiting experience.
• Monitoring of competition and market trends so we can adapt and improvise throughout our marketing plan.
• Managed customer interaction at events organized at and off facility.
• Sourced and allocated resourceful vendors.
• Managed media relations with ease to be at the top of SOV by considerable margin(40% Approx).
Press & Public Relations
• Responsible for cultivating & nurturing excellent relations with media, journalists & opinion leaders in Kuwait for the Mercedes-Benz brand.
• Responsible for the creation & dissemination of brand/ Campaign relevant press articles & publications.
• Strategic development of public relations & press presence in line with brand image and overall strategic objectives for Mercedes-Benz in Kuwait.
• Oversaw financial sales to monitor compliance with legal requirements and company policies
• Was a high-performing sales rep with maximum percentage of conversions close to 75%.
• Implemented initiatives to improve customer satisfaction and increase repeat business
• Developed and maintained strong knowledge of multiple products and varying levels of benefits within each product
• Recognized and interpreted market trends in sales for improved reach.
• Business development & expand existing customer base.
• Analyze products/ Services and provide feedback to developers in order to enhance profitability.
• Deal with restaurants and cater to their requirements.
• Mystery shopping to monitor competition and market trends.
• Prepared merchandise for sales floor by pricing or tagging
• Increased sales by offering advice on purchases and promoting additional products
• Maintained records related to sales, returns and inventory availability
• Managed a team of 20 Customer Service Representatives.
• Professional responsibilities.
• People management.
• Knowledge management.
• Training need analysis.
• Quality control.
• Operations management.
• Undertake professional appraisals of team members based on listed KPIs.
• Ensure optimum service delivery levels.
• Reporting and performance analysis according to call data.
Represent the product portfolio to callers.
Professional responsibilities.
• Identify the callers needs and cater to them accordingly.
• Induce more sales by up selling related Products.
Professional responsibilities.
• Organise events to raise funds for the NGO.
• Liaison with various faculty from the entertainment industry for the smooth functioning of any given event.
• Collaborating with the designers and performers in conceptualising the whole event and its execution.
• Organise exhibitions and trade fairs.
• Handle the entire logistics of a given event and ensure the prompt delivery of service.
• Marketing and Publicity of an even to make it more inviting and appealing to the intended audience.
• Strategise the layout of the event in order to optimally use the facilities and space.
Technical troubleshooting.
Professional responsibilities.
• Handle technical queries of the subscribers and troubleshoot them.
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