BARAN ALTINEL, Marketing Head of Micro SME and Agriculture Banking

BARAN ALTINEL

Marketing Head of Micro SME and Agriculture Banking

YAPI VE KREDI BANK

Location
United Kingdom
Education
Master's degree, Economics
Experience
22 years, 3 months

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Work Experience

Total years of experience :22 years, 3 months

Marketing Head of Micro SME and Agriculture Banking at YAPI VE KREDI BANK
  • Türkiye - Istanbul
  • My current job since January 2021

Oversee micro SME business line segment, business development and product management, including CRM and campaign management. Set up a multi-channel approach, reviewed and changed the customer service model and engagement, and increased revenue/customer and customer satisfaction.

Retail Banking Product Management at YAPI VE KREDI BANK
  • Türkiye - Istanbul
  • February 2018 to January 2021

Product management of all retail products. Product families included retail loans (general-purpose, auto, mortgage, overdraft), cash management (current account, bill payments), deposit and investment products (time deposits, savings products).

Retail and Commercial Marketing and Sales Head at YAPI VE KREDI BANK
  • Azerbaijan - Baku
  • December 2011 to February 2018

Launched Worldcard Loyalty Programme from scratch. Set up call center and digital channels. Revamped retail banking structure, branch network, and performance management.

Partnership Relations and Acquiring Product Manager at YAPI VE KREDI BANK
  • Türkiye - Istanbul
  • December 2001 to December 2011

Managed World Loyalty Programme merchant relationship, merchandising team and acquiring products’ management. Lead of World Brand Licensing project to other domestic banks.

Education

Master's degree, Economics
  • at Marmara University
  • August 2005

Thesis on the effects of customs union on Turkish Economy.

Bachelor's degree, Economics
  • at Marmara University
  • August 2000

Specialties & Skills

Profitability
Determination
Relationship Building
HR Management
Top Management
REMOTE WORKING EFFICIENY
BANKING
NETWORKING
PERFORMANCE MANAGEMENT
BUSINESS DEVELOPMENT
COMMERCIAL AWARENESS
TEAMWORK
PROBLEM SOLVING
BUSINESS RESILIENCE
NEGOTIATION

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Intermediate
English
Expert
Romanian
Beginner
Azerbaijani
Expert
Turkish
Native Speaker

Training and Certifications

Disruptive Strategy (Training)
Training Institute:
Harvard Business School
Date Attended:
January 2018
Duration:
35 hours
Negotiation Mastery (Training)
Training Institute:
Harvard Business School
Date Attended:
April 2021
Duration:
40 hours
CTI's Coach Training Program (Certificate)
Date Attended:
February 2022

Hobbies

  • Anime
    Professional anime follower
  • Running
    50k/month