Marketing Head of Micro SME and Agriculture Banking
YAPI VE KREDI BANK
Total years of experience :22 years, 3 months
Oversee micro SME business line segment, business development and product management, including CRM and campaign management. Set up a multi-channel approach, reviewed and changed the customer service model and engagement, and increased revenue/customer and customer satisfaction.
Product management of all retail products. Product families included retail loans (general-purpose, auto, mortgage, overdraft), cash management (current account, bill payments), deposit and investment products (time deposits, savings products).
Launched Worldcard Loyalty Programme from scratch. Set up call center and digital channels. Revamped retail banking structure, branch network, and performance management.
Managed World Loyalty Programme merchant relationship, merchandising team and acquiring products’ management. Lead of World Brand Licensing project to other domestic banks.
Thesis on the effects of customs union on Turkish Economy.
URL removed due to policy violation. Please contact support for further information.