Retail Marketing Manager
General Motors
Total years of experience :23 years, 7 months
Building marketing strategy for the GCC region and regional
marketing plan along with individual marketing plans for the
markets.
• Steering the agency; creative, media and PR.
• Develop annual media lay down based on annual marketing
plan in liaison with media agency.
• Steer brand monitor study in liaison with central COCs and
derive action plans for individual importer.
• Align with headquarters all activities along with implementing
central strategy.
• Maintain and further develop regional BMW websites. Monitor
online and mobi activities by the individual importer including
continuous update of relevant platforms.
• Steer BMW ME social media activities and guide dealers’
channels.
• Handling B4-R4 portal within the sales and marketing portal.
• Steer sales literature - English and Arabic, by translating and
localizing central content.
• Support marketing manager in regards to annual marketing planning.
• Review local marketing plans, identify areas for improvement, derive individual action plans and monitor execution throughout the year.
• Monitor importer media spend per individual importer on monthly basis.
• Develop annual media lay down based on annual marketing plan in liaison with media agency.
• Steer brand monitor study in liaison with central COCs and derive action plans for individual importer.
• Further develop online/mobi strategy (regional/local).
• Maintain and further develop regional BMW website and mobi platform. Monitor online and mobi activities by the individual importer including continuous update of relevant platforms.
• Steer BMW ME social media activities and monitor importer activities.
• Steer regional ATL campaigns - in line with the annual marketing plan - in liaison with creative/media agency: Develop creative briefs, timelines, action packs, media plans and utilization sheets.
• Steer monthly newsletter in liaison with creative agency.
• Handling B4-R4 portal within the sales and marketing portal.
• Steer sales literature - English and Arabic, including monitoring of importer ordering process.
• Prepare campaign documentation; organize marketing alignment meetings with importer; organize internal review meetings.
• Support CRM manager in regards to online CRM functionalities and processes.
Responsible for major clients in addition to a team of employees; Account Managers, Account Executives and interns.
• Responsible for the smooth day-to-day running of the account and the effective management of all assigned Client projects.
• Make sure to leave a positive contribution to the agency by ensuring that we deliver on brand, strategic and creative excellence.
• Ensure all projects are delivered on time and on budget, by helping to plan studio resource allocation.
• Nurture Clients and build positive relationships, in order to identify opportunities and grow accounts.
• Exceed the expectations of both peers and specific clients, through an unwavering commitment to delivering MORE.
• Commit and see projects through from the brief to payment.
• Manage project invoices and follow up payments from Clients.
• Handle all accounts advertising requirements.
• Meet deadlines and gain the client's trust.
• Handle the flow internally between creative department, studio,
copywriters and account management department.
• Responsible for big accounts and handling all the
requirements.
• Responsible for major clients in addition to a team of three employees; Account Manager, Account Executive and an intern.
• Responsible for the smooth day-to-day running of the account and the effective management of all assigned Client projects.
• Make sure to leave a positive contribution to the agency by ensuring that we deliver on brand, strategic and creative excellence.
• Ensure all projects are delivered on time and on budget, by helping to plam studio resource allocation.
• Nurture Clients and build positive relationships, in order to identify opportunities and grow accounts.
• Exceed the expectations of both peers and specific clients, through an unwavering commitment to delivering MORE.
• Commit and see projects through from the brief to payment.
• Manage project invoices and follow up payments from Clients.
• Handle all accounts advertising requirements.
• Meet deadlines and gain the client's trust.
• Handle the flow internally between creative department, studio, copywriters and account management department.
• Responsible for big accounts and handling all the requirements.
• Responsible for the smooth day-to-day running of the account and the effective management of all assigned Client projects.
• Make sure to leave a positive contribution to the agency by ensuring that we deliver on brand, strategic and creative excellence.
• Ensure all projects are delivered on time and on budget, by helping to plam studio resource allocation.
• Nurture Clients and build positive relationships, in order to identify opportunities and grow accounts.
• Exceed the expectations of both peers and specific clients, through an unwavering commitment to delivering MORE.
• Commit and see projects through from the brief to payment.
• Manage project invoices and follow up payments from Clients.
• Handle all accounts advertising requirements.
• Meet deadlines and gain the client's trust.
• Handle the flow internally between creative department, studio, copywriters and account management department.
• Responsible for big accounts and handling all the requirements.
• Responsible for building an internal system for the employees.
• Responsible for the execution of marketing materials, marketing plan and corporate identity for ACDC.
• Responsible for changing the website to go woth the projects standard.
• Check the required trainings for the architects working in ACDC to upgrade their capabilities.
• Contact international engineering consultation companies to upgrade ACDC level by cooperating with them.
• Maintain the internal human resources within employees.
• Responsible for the execution of the marketing business plan and budgeting.
• Responsible for the execution of the marketing activities quarterly newsletter; communication, events, dealers' activities & competitors activities
• Responsible for launching the new BMW and MINI websites and amending all the local details directly from Egypt with the cooperation of the mother company in Germany.
• Arrange training for sales and marketing personnel in and outside Cairo.
• Receive and update new marketing opportunities with new media and events representatives and evaluate offers.
• Maintain and update marketing budget and overall marketing plan for; communication, events and competitors activities.
• Synchronize the marketing plan and marketing budget.
• Manage the payment process for different marketing activities; receive invoices from marketing suppliers, obtain approval from concerned parties of the marketing department and process payment with the finance department.
• Constitute the link between the marketing department and the finance department in budget and payment related matters.
• Manage, maintain and update database for all outgoing communication.
• Document each and every marketing activity to be shared with the mother company in Germany.
• Responsible for the execution of the marketing activities quarterly newsletter; communication, events, dealers' activities & competitors activities
• Responsible for launching the new BMW website and amending all the local details directly with the mother company in Germany.
• Receive and update new marketing opportunities with new media and events representatives and evaluate offers.
• Maintain and update marketing budget and overall marketing plan for; communication, events and competitors activities.
• Synchronize the marketing plan and marketing budget.
• Manage the payment process for different marketing activities; receive invoices from marketing suppliers, obtain approval from concerned parties of the marketing department and process payment with the finance department.
• Constitute the link between the marketing department and the finance department in budget and payment related matters.
• Manage, maintain and update database for all outgoing communication.
Attend with the Director most of the meetings and prepare the minute by minute afterwards.
Organize the events with the marketing department team and attend all of them
Handle the spendings of the whole year and then send copies of invoices and the summary of the whole year to the mother company in Germany.
Responsible for the events' invitees and invitations dispatchment.
Handle all the filing system for the marketing department; faxes, e-mails, spendings, contracts, ... etc.
Responsible for all the letters that is out of the department in Arabic and English.
Handle all incoming correspondence (faxes, letter etc) and ensure their proper delivery to respective parties.
Handle all outgoing correspondence (faxes, letters etc) to ensure that proper Agency image is achieved.
Responsible for all incoming invoices till sent to finance department (advertising, events, … etc)
- Handle and organize all department work including scheduling appointments and meetings for the manager as well as paper work in order to support her in performing her job.
- Exposed to all business matters that the manager deals with and accordingly collect the information needed from the different sources and communicate on a continuous basis with the different departments.
- Support the manager in prioritising office-related business activities.
- Communicate with different outside parties regarding a vast array of matters to preserve company image.
- Coordinating training; from reserving the premises till handing the certificates to participants
Sharing a group of Architects in designing many kinds of buildings, worked in designing Office Building for the Eastern Company in the 6th of October City, Cairo, Egypt.
Worked in the design of the Great Egyptian Museum near the pyramids, Giza, Egypt (Competition).
I also supervised some sites (Airport, Residential Building in Heliopolis, a Governmental Building in Heliopolis)
General Marketing Introduction
We made free designs accomodating the site, we made researches on the site through surveys with residents, with people in charge, & we also used to make urban design projects before we put our design to make more studies on the site. I was specified in Conservation & Restoration as I like working in Historic Buildings & Upgrading them. My Graduation Project was Upgrading In Historic Cairo, where i used the Historic Buildings in completing my project. After many studies and surveys, I found that the typical building that they need is Crafts Center where their children and women can work in, and i found it successful through surveys. I got a Very Good in it.
I was in the science section but nothing specific was added, the General Thanaweyya Amma Governmental Books