Brand Manager
Total des années d'expérience :21 years, 2 Mois
Kuwait
Bedoon Essm
* Establish marketing department from grounds up
* Setting up tendering process with relevant policies for department and supplier
* Design marketing strategy and calendar
* Execution of marketing activities (Expos, Traditional marketing, digital marketing)
* Creation of catalogues and professional photo sessions
* Market and database segmentation
* Budgeting
* Branding and establishment of new company image with store implementation
Advisory consultant to different operations that involved operations department, sales and marketing departments
Multi-million dollars projects and companies
Different business operations that involved B2B, Retail and projects
Multi-type business natures that involved high end companies in IT & IT Services, Traditional fashion, SWAROVSKI agency, high end sanitary, ceramics and Marble
Responsible for setting, implementing and running complete operations including but not limited to Marketing & Sales strategies, business plans and their tactical implementation
Coaching, mentoring and guiding managers and their team members
Budgeting / P&L responsibility / Cost control
Senior management (C-level) quarterly business review
Market analysis, forecasting, high customer service standards, operational policies and procedures, merchandising, visual display, inventory, staffing, supplier negotiation
Design correlated marketing activities and targets by brands
Market segmentation and customer database growth
Maintain up-to-date competitor and global business trends knowledge
Design and implement marketing calendar / plan throughout the fiscal year
E-Commerce business set up
Set-up corporate / B2B sales unit ( Outdoor, tele-sales, CRM & Tendering )
* Kuwait team as direct responsibility, support to UAE & KSA teams
* Handle International accounts within region
* Set-up relevant policies, procedures and compensation schemes
* Design method of operation of four product lines ( over 15, 000 products )
* Coach, mentor and train team to sell all product lines
* Account management transforming it into cash cows
* Marketing plans to introduce new products / service into market
* SWOT & Gap analysis
* Conduct senior management quarterly business review.
Develop business in Middle East region (14 countries) to create / increase market share
* Appoint partners, agents, resellers and deal makers
* Establish tie-ups with consultants and conduct a pre-sales activity
* Secure maintenance contracts and Service Level Agreements (SLA)
* Design and deliver training material (operational & technical with arabisation) to customers (customs, police, intelligence, army and private sector)
* Represent the business in various events, seminars, symposiums, VIP visits, demonstration, FAT, SAT and factory visits.
Maintenance and Servicing (Troubleshooting, Fault Finding, Diagram Reading…etc) of Rapiscan 500 Series X-ray Machines.
First Level of fault finding for Secure
\[ January, 2005 - November, 2005 \] Deputy COO & Business Development Officer
\[ January, 2004 - January, 2005 \] Ass. Training Manager and Sales & Marketing Rep.
\[ March, 2003 - January, 2004 \] Team Leader
Implement first worldwide ISPS compliant security check service contract
Secure BOT-Type contracts in Kuwait and neighboring regions
Grow portfolio of represented brands / technologies
Run and supervise operation on site
Liaise between different departments ( Financial, Technical, Service, Operations )
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