digital marketing specialist
Freelance
Total des années d'expérience :10 years, 11 Mois
• Increase website visibility on search engines.
• Increase Clicks Through Rates (CTR) and improve search engine rankings.
• Responsible for website ranking, in depth keyword research, link building, creating website and blog content.
• Analyze competitor's performance for organic traffic insights.
• Aware and updates of latest SEO/ SEM trends and best Ppractices
• Work with the development team to ensure SEO best practices
• Perform ongoing keyword discovery, expansion and optimization
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Develop and implement link building strategy
• Work with content and artwork team to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Zoser AG
Zoser is digital location management company part of Consukorra أholding and partner with Yext.com
- Develop and implement strategic goals and tactical planning for assigned sales territory.
-Strategically develop new customers
-Maintain, develop, and become a business partner of the key personnel in all customer and prospective accounts.
-Develop strong working knowledge of client business processes and common challenges, and how Zoser products and services can address our clients’ business needs.
- Meet and exceed sales volume and gross margin quota expectations
- Oversee all sales activities within defined region
- Assist with development and coordination of marketing initiatives within region
- Track and report weekly on all sales activity within region using CRM and other reporting tools
- Take complete advantage of internal training, research and outside education resources to maintain and continually enhance your knowledge of the industry and the utilization of CRM and other resource management tools.
- Researching and identifying sales opportunity, generating leads, target identification and classification
- Reaching out to new customers and making presentations or pitches outlining the benefits of product/ services.
- Understanding the client requirements and then customizing the product/ services as per their needs
- Negotiating on price, costs, delivery and specifications with clients and managers.
- Negotiating the terms of an agreement and closing sales.
- Cold calling to arrange meetings with potential clients to prospect for new business.
- Oversee the sales process at each stage from pitching to purchasing to contracting and follow up
- Arranging and participating in face to face meetings with the customer.
- Contact potential clients to describe advertising opportunities. This usually takes the form of cold calling over the telephone but may involve face to face contact at presentations and meetings
- Take part in internal training about how to handle phone calls and other job requirements
- Contact existing clients to arrange the placement and design of advertisements they have agreed on and ensure an ongoing relationship
- Research client needs and explain the benefits of buying advertising space, responding to any objections
- Explain pricing costs to potential clients and negotiate a fee if necessary
- Account manage an existing client to ensure their needs are satisfied and they are happy with the service
- Work with production teams to ensure that agreed advertisements are carried in the right place and at the right time
- Track purchases and keep record of sales, contacts and deals
- Attend industry events, exhibitions and conferences, meeting potential and existing clients
- Work to maximize sales and meet targets
- Deliver sales reports to management.
- Establishing and maintaining foreign and domestic supplier data base.
- Analysing market conditions and assisting in the planning of sales promotions with other respective departments.
- Negotiating the lowest prices with suppliers.
- Develop and incorporate policies and procedures pertaining to procurement.
- Communicate orders, due dates and deliveries to suppliers.
- Keep track of the quality of products and services, brands, and the ongoing - price of those products and services.
- Supervising import operations (overseas & incoming shipments), keeping compliance with custom laws, notifications, tariffs.
- Processing orders for both local and import market & undertaking activities regarding Inventory Control & Management.
- Maintaining correspondents of quotes, orders and claims between customer and supplier.
- Generating invoices for shipments and payments.
- Keeping track of relevant changes in various rules, regulation and policy matters.
- Assessing operations and suggesting improvements for all procedures process and activities.
- Supervising all activities pertaining to Inventory Control, Warehouse Receipts, Damaged Goods, Sales Charges, -Customer Requirement & Inventory Reporting.
- Liaising with internal departments like accounts to ensure smooth functioning of the operations.
- tracking containers shipment fro all over the world.
