Marketing Manager
MEED Media FZ Ltd, Dubai, UAE
Total years of experience :13 years, 10 months
The main responsibility of this role is the overall strategic and daily management of the events marketing, telesales and customer service teams, with 6 direct reports and overall responsibility of 15 individuals.
Achievements
• Developed new processes for tracking telesales activity, ensuring key KPI’s are achieved
• Established strategic external partners ensuring optimum brand exposure is achieved within the market place
• Successfully managed annual marketing budget year on year, ensuring saving without compromising end revenue targets
• Organised focus groups to brainstorm improvements to the customer experience and manage the implementation
• Produced and maintained a series of best practice processes
Responsibilities
• Recruitment, carried out appraisals and the coaching and mentoring of team members
• Managed PR activity across the department, building partnerships with PR agencies within Middle East region
• Quality controlled all promotional pieces to guarantee they reflex the product and brand image
• Worked with management and finance teams to set budgets, pricing strategies and ensure P&L accounts were complete and accurate
• Negotiated with external suppliers to ensure best possible service and price
• Managed database build, working with international offices and external supplier
• Worked with the digital team to create a brief and test new website suppliers
• Managed in-house designer, developing and implementing a pricing strategy and work flow process
• Oversaw Award Division marketing, acting as a sounding board for brainstorming and activity management
• Managed Head of Telesales offering guidance and support when necessary, particularly around resourcing, best practice and people management
• Ensured team work through regular brainstorm meeting, team building exercises and buddy systems
Achievements
* Managed the web marketing team. Worked with them to develop new ideas in order to create a more customer focused site. Also to research and test additional online functions to be integrating into the overall marketing strategy
* Implemented testing process for new marketing methods and designs
Responsibilities
* Formulated and executed strategic marketing plans for events, ensuring they achieve revenue targets within budget.
* Mentor to junior team members making use of previous experience and management skills
* Carry out detailed past event analysis to ensure understanding for the markets and to maximise event growth
* Work with event producers in order to generate commercially driven marketing material across all channels
* Managed key account and telesales activity for each event, creating briefs and selecting appropriate targeted lists
* Managed marketing budget for each event and closing within a set period, after carrying post event analysis
Achievements
* Organised and monitored the external circulation/audit contract: Controlled the handover of information and also provided the senior management with progress reports
* Developed a profiling process of existing and new customers to analysis market changes and product development opportunities
* Developed and implemented new direct marketing strategies for flagging titles, working with production, distribution and editorial
* Collaborated with the legal and finance division looking at best practice models for customer services, telesales and key accounts activity, database management and systems testing
* Created cross selling partnerships both internally and externally which resulted in targeted promotions, increased customer understanding and new revenue streams
Responsibilities
* Managed the performance and results of the insurance and banking marketing team: Includes recruitment, training and appraisals. Ran monthly divisional marketing meetings, to encourage shared ideas and joint initiatives
* Coordinated telesales activity: Setting work load, monitoring progress and conversion rates
* Supported key account and renewal teams: Advising, planning and organising marketing activity
* Key contact for the overseas offices: Communicated company/industry developments, organised UK marketing activity for each regional office. Managed US Marketing Executive
* Drove new subscription acquisition and volume targets, working towards new sub revenue target and year end volume target figure
* Set and managed marketing budget
Achievements
* Budgeted, planned and implemented a relocation campaign from Hong Kong to Singapore within a month
* Managed the annual marketing spend within budget, whilst exceeding revenue targets
* Implemented new marketing strategies, considering not only alternative methods of promotion but also the direct marketing messages to fit cultural differences.
Responsibilities
* Marketed the whole divisions portfolio to Asia for new acquisitions of all products within portfolio
* Interacted with the UK office, i.e. reporting results and communicating the needs of a satellite office
* Organised contra deals and attending industry related events
* Built contacts within other Informa companies based in Asia, which lead to partnership in joint activities
This role involved marketing of a selection of hard copy publications within the legal and insurance sector.
Key tasks included; copy writing, database build, budget management, working with sales teams to create leads.
During this period at Informa I also worked on a special task force team, marketing a flag ship publication that was struggling
The course covered Product Design, Innovation and Marketing. In my final year I specialized in Marketing.