bhavik matani

Regional Sales Manager at BROTHER INTERNATIONAL GULF FZE

• United Arab Emirates - Dubai
• My current job since March 2014

Sales Proficiency
 Drive business development, forecast consistently and achieve strategic goals by leading the team through a full sales cycle from demand creation to closing.
 Optimize sales methodology & share best practices across teams to improve efficiency, enable greater scale, and yield better results.
 Responsible for creation of specific sales strategies for each country handled as well as reporting of weekly sales movement to the GM & monthly review with top management and providing regular product training to distributors’ sales staff.
Distributor Management
 Finalize Annual / Quarterly business planning with all Distributors in Assigned markets & ensure achievement of goals within Each market.
 Secure the tender deals by planning with Distributors, End-User & HQ for acute tender pricing and maximization of business opportunities for Brother in the region.
 Direct sell through to distributors by planning Sell-In/Sell-out via monthly sales initiatives on selected SKUs and perform consolidation and internal reporting after receiving monthly forecast and sell out report from distributors.
 Lead a portfolio of local distributors across Levant, Kuwait, Iran, Nepal, Bangladesh & East Africa (Kenya, Uganda, Rwanda & Tanzania).
 Clear aging and near-expired stocks by recommending proper actions after overseeing local distributors stocks as well as finalize new distributors as per Brother regional strategy and growth plans.
Channel Expansion & Management | Branding
 Create specific programs for Sell-out by performing regular interaction and meetings with Retail Channel Partners and working with distributors for increasing channel expansion as per specific country strategy.
 Lead local sellout via several channels by planning demand generation activities and negotiating annual business target for distributors.
 Execute extensive branding exercise across region; increasing brother dealer branding in Jordan, Syria, Nepal, Bangladesh, Mauritius & Kenya.
Marketing Efficiency
 Generate local demand, maximize sell-out, and consider specific markets macro-economic and political factors with previous years’ sell- out by planning and executing A&P activities.
 Discuss with distributors about current progress vs. budget, upcoming quarters forecasting, and marketing activities plans for future activities by conducting regular visits to assigned territories.
 Secure notable end-users from several market verticals from Banking, Government, Military, Police, and NGOs etc.

Key Achievements
 Recognized & awarded “Gulf Leadership Program” training which was held in Nagoya, Japan.
 Took ownership of annual sales which targeted in range of USD 14 -15 Million and ensured target achievement.
 Responsible for more than 30 % of overall Company revenues at Brother International Gulf.
 Developed business growth of 40% YOY for Kuwait & Kenya.
 Facilitated new products/businesses launch & penetration into existing and new markets such as Rwanda, Nigeria etc.