Head Of Marketing
Ericsson
مجموع سنوات الخبرة :13 years, 9 أشهر
• Managing the P&L for tens of Multi-million dollars Account including upsell, commercial changes and change requests
• Negotiating contracts, T&Cs and commercials submissions for new opportunities in the IT & Cloud Domain
• Engaging key customer stakeholders in proactive workshops including C-Level presentations and senior managers
• Day-to-Day resolution and argumentation on sudden raised topics stemming from scope delivery agreements
• Assisting in internal financial procedures to prepare account status, sales funnel, target levels and budgeting.
• Building lucrative business cases whilst tuning balance between cash outlay affordability and future revenues inflow
Consultant - Region Middle East Engagement Practice Mobile Broadband (MBB) Division - Synergy Engagement Line - Technology Consulting
- Preparing ROI Studies for different product lines and portfolios within Ericsson
- Proactively prepare Strategic and Financial Analysis on the Operator market in Saudi Arabia
- Assist in Regional engagement in the Middle East and North Africa for different accounts and operators to prepare Business Cases and ROI Studies
- Prepare Value Argumentation for different proposals to influence the operator's business plan through well-grounded methodologies
Click to edit position descriptionExcellerate Global Leadership Program
6 month - Short Term Assignment - Project Lead - Region Northern Europe and Central Asia Business Unit Radio Access (BURA) - MC Strategic & Tactical Marketing
- Managed the Growth Codes 2.0 Study with EY - A Strategic Study on the Growth Pillars of Successful Telecom Operators
- Activated the Growth Codes 2.0 material internally in Ericsson through conducting regional conference calls on and after Launch Date, creating website material and content, presentation packs (http://www.ericsson.com/ourportfolio/telecom-operators/growth-codes?nav=marketcategory002)
- Authored a 12-page brochure on Growth Codes 2.0 and executed the professional touch of the brochure through a Creative Marketing Agency. (http://www.slideshare.net/Ericsson/growth-codes-report)
- Assigned the Project Driver role for the activation of Growth Codes material with the External Communication Team towards Telecom Media and Analysts including the Pre-briefing of the two largest analyst firm before launch, message testing with analysts, spokesperson training and other external presentation publications.(http://www.slideshare.net/Ericsson/growth-codes-presentation)
- Presented the findings of Growth Codes 2.0 to customers in workshops
- Spearheaded the project of scoping the details and requirements for an interactive demo that demonstrates End-User Experience based on Application Requirements and Network conditions accomplished by liaising between various departments . (http://www.ericsson.com/ourportfolio/telecom-operators/app-coverage?nav=marketcategory002)
Some of the external Growth Codes 2.0 Coverage:
http://www.philstar.com/technology/2015/06/29/1471031/ericsson-reveals-growth-strategies-worlds-fastest-growing-telcos
http://www.itwire.com/it-industry-news/telecoms-and-nbn/67927-video-ericsson-cracks-the-code-to-successful-telco-growth
http://www.itweb.co.za/index.php?option=com_content&view=article&id=142990:sa-operators-chase-frontrunner-status
Excellerate Global Leadership Program
Consultant - RMEA Engagement Practice Mobile Broadband (MBB) Division - Consulting Group
- Creating Business Cases based on Network Audits, Analysis and optimization projecting parameters such as Device Forecast, Traffic Generated...
- Conducting Return on Investment studies based on product-specific engagements (Small Cells etc...)
- Performing Financial Analysis utilizing the DuPont Model for select operator engagements to understand their financial health and the pillars of growth contributing to their Return on Equity.
- Creating and Presenting Workshop material to operators as part of account engagements that includes analysis on the market situation through understanding the Financial, Marketing, Strategic and Competitive Landscapes
- Running Knowledge Sharing sessions across regions to share findings on utilizing DuPont Model for understanding the Operator's Financial Landscape.
- Presented at the RMEA Technology Day 2014 in Abu Dhabi on the utilization of the DuPont Model from a successful engagement.
Some of the Workshops and Training (Kista, Sweden) from 16th June to 4th of July 2014:
- 17th and 18th June 2014: Team Building in Uto
- 19th June 2014: Strategic Training by Ericsson
- 25th June 2014: Presentation Skills by Mindset
- 26th and 27th June 2014: Financial Skills by Bonanza
Some of the Workshops and Training (New Delhi, India) from November 30th to December 11th:
- December 1st 2014: The EU/India Telecommunication Relationship
- December 2nd 2014: Meeting with EGI selected Leadership Team Members
- December 3rd 2014: Leadership Training
- December 8th to 11th 2014: SPIN and SOC Selling by Huthwaite International (http://www.huthwaite.co.uk/training-solutions/sales-training/spin-selling/)
• Managing an E-Commerce Solution and Payment Gateway that is in the market and two other product lines that are in the company's pipeline.
• Creating, Validating and Finalizing Product Requirements Document (PRD), Business Requirements Document (BRD) and Functional Specifications Document (FSD) appropriately as needed for the two proprietary in-pipeline products; one which is a Stock Market Research Platform and the other is a Web Platform Application.
• Managing multiple outsourced projects at a time to ensure that the final deliverable meets the PRD & FSD generated through scheduling weekly status updates, deliverable-tracking control and detailed technical clarifications throughout the development phase.
• Cross-functional assignments with the internal Development Department to ensure that all program components are meeting the PRD & FSD set forth and recommend adjustments if any product discrepancies arise.
• Acting as the first point of reference for inquires related to the product's individual components functionality, positioning, interface and other product development needs. Assist and input ideas in brainstorming sessions on how to present components in the final product and enhance User Interface & Experience (UI/UX) through recommendations.
• Managing a team responsible for supplementary materials for the company and its products such as Company/Product Profiles, Help Files, User Manuals, Advertisements, Commercials, Video Tutorials, In-Program Icons/Graphics and other marketing/product items.
• Supervise, Assist and Execute with Marketing on the Product Release Strategy and optimal channels to reach final consumers while maximizing projected ROI for the in-pipeline products and the current E-Commerce solution respectively.
• Executed and led the Project Plan for the Saudi Arabia Euromoney Conference 2013 in conjunction with the Engineering Director.
• Assisted in transforming FBD from an internal R&D IT company to an external market IT Company providing various solutions.
• Managing and ensuring timely delivery of technical components which are outsourced with companies through Elance.
• Brainstorm, validate and carefully document business and technical requirements for newly developed financial products.
• Formulated and led a fully-fledged statistical research analysis that is based on technological, societal, and financial factors to which exchanges the products will be targeting internationally.
• Contracting Data Vendors and coordinating Stock Market Exchange communication to fulfil requirements to penetrate the International markets.
• Conducting technical financial presentations to high-profile clients in Riyadh and Jeddah including CFOs, CEOs, Portfolio Managers, Fund Managers, and Asset Managers.
• Managed and developed a business plan to release a Financial Stock Market Application, INDEX Professional
• Spearheaded and finalized the full procedure of obtaining the commercial distribution license for INDEX Pro from Tadawul Saudi Stock Exchange (Presentations, Proposal Documents, Live Demo and other necessary information)
• Solely developed from scratch a full 120-page Comprehensive User Manual for INDEX Pro, a sophisticated Order-book Analytics Research Platform (Addressing both the Business and Technical Side of the program)
• Conducted Contribution Margin and Return on Investment Period Cost-Plus pricing to pinpoint the price tag of this premium product.
• Prepared and prepared executive presentations for clients and company CEO.
• Created and designed Back-testing Investment Strategies as a Proof of Concept for applicability of INDEX Pro.
• Researched and developed Order-Book Analytics indicators to be used by clients
• Documented, researched and formulated industry standard Training Plan and Manual.
Time Duration:
September 2011 - December 2011 (Full Time)
January 2012 - April 2012 (Part Time)
Cat Modelling Department, Validus Research Inc. (VRI - Validus Group), Waterloo, Ontario - http://www.validusre.bm/content/about-validus-group-validus-research
• Utilized third party software (RMS/AIR/EQE), to analyze the risk of insurance companies and potential losses due to catastrophes.
• Modelled natural disasters such as Earthquakes, Windstorms, Hurricanes, Fires and more for insurance and reinsurance purposes.
• Communicated and worked under the supervision of the Vice President and the COO as well as Senior Catastrophe analysts in the department.
• Generated e-mail deal summaries which described the type of disaster, areas affected, losses and many other variables that are taken into account. Communicated with underwriters about the details of the modeling results and highlighted potential points of concern as seen in the email deal summaries created.
• Involved in weekly Cat Modeling Team meetings and discussions.
• Checked, updated and communicated Data Quality Analysis for natural disaster variables.
• Carried research projects to find trends in the Data Quality Analysis for Earthquakes and Hurricanes, findings were presented to allow clients with larger insured values to be handled more accurately.
• Enhanced my background in the environmental and global insurance market domain (Lloyd)
• Applied statistical models and probability of returns on contracts to assess analytically the overview of the deal to the underwriter.
• Kitchener-Waterloo Counselling Services: Not-for-Profit Organization that is a multi-service agency providing individual, family, group and outreach supports to the community through various communication mediums (http://kwcounselling.com/):
• Carried detailed and extensive financial analysis to pinpoint the constraints the organization is facing moving forward; projected finances and recommendations
• Methods of creating sustainable revenue was presented to the Director and a CA of the organization over a four month period.
• As KW counselling is a not-for-profit organization, the funding system depends on donations, bursaries and government programs to help provide finances.
• Sensitivity Analysis was carried on financial projections and the budgeting of the organization itself was analysed to determine whether their department had an optimistic/pessimistic appetite moving forward.
• Resilience and Robustness were two of the characterstics that were vital for an organization such as KW Counselling because of their unique financial model and structure.
• Business Modelling and forecasting to understand the core of the not-for-profit organizations.
• Creating contingency plans based on risk assessment of the proposed short-term and long term strategy and plan.
• Analysing and dissecting all financial reports and statements to pinpoint areas in which the organization is constrained and to achieve efficiency in areas which are operational inefficient for the organization.
• Pelmorex, The Weather Network
http://www.theweathernetwork.com : Faced with a decrease in number of downloads for their Weather Forecast desktop application; the Weather Network reached out for recommendations.
• Competitive analysis and environmental scanning were some of the tools that were used in providing recommendations to increase application download hence increasing the revenue generation from advertisements.
• Creativity and out-of -the box ideas were presented to the Trade Marketing Manager at The Weather Network. One of the ideas proposed by myself was greatly appreciated and can be shown in interviews to prospective employers in this industry.
• Understanding of consumer behaviour was vital as the core of this consultancy project lies in the perception of the end-user of the free application provided by The Weather Network.
• Survey design, analysis and results were prepared and presented to fit the brand characteristic, personality and attribute.
• Focus2040- http://www.focus2040.ca : Predicting the Future person of year 2040 and the workplace - Reached Top 10 in Canada for 2011 and Top 25 in 2012. Predictions were presented to a panel of ten judges and an audience of over 80 individuals. Papers available upon request.
• St.Gallen Symposium - http://www.stgallen-symposium.org/en/Symposium/Past-Symposia/42-St-Gallen-Symposium.aspx : Tackling and Identifying Emerging Risks globally, paper available upon request
• Aspen Case Competition - http://www.aspencasecompetition.org : Build a portfolio of renewable energy (Solar, Hydro and Wind) for Wal-Mart in Mexico in collaboration with the organization and government sensitive information. This was done under the sustainability branch of Wal-Mart Mexico. Portfolio of renewable energy takes into account not only the Rate of Return on investment but also the social, economical and political factors present in Mexico; the ability to not only return profit to the organization but decrease poverty and increase living standards.
Duration; January - April 2011
Marketing Department, TurboSonic Air Pollution Control, Environmental Services
Projects:
• Wet Electrostatic Precipitator http://www.turbosonic.com/products/wesp/wesp
• Catalytic Gas Treatment - http://www.turbosonic.com/products/cgt
• Gas Turbine Cooling - http://www.turbosonic.com/products/gtc
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• Researched and developed marketing collaterals for a newly developed product- Conductive Composite Material.
• Marketing collaterals involved making and developing a brochure, a website page, and a technical white paper (to be published) on this newly developed material for coating the inside of control equipment tubes.
• Refined my excellent communication skills as weekly meetings involved discussing my findings with the Marketing Coordinator and the President, as well as a few interactions with the CEO.
• Solely developed and researched applications for three different product lines as part of a long-term business plan.
• Demonstrated an efficient self-starter initiative and the ability to work independently, as well as research effectively into new topics and fields outside of my expertise.
• Strict and effective time management needed to meet the strict deadlines proposed for the new product.
January - April 2010
Business Department, University of Guelph, Ontario- BUS*2220 Financial Accounting
http://www.business.uoguelph.ca/index.shtml
• Invigilated and directed students with any questions or problems during my office hours
• Great communication and interpersonal skills from constant interaction with the students
• Marked assignments, midterms, tests and finals
• Ran seminars and prepared material for classes
Diagnostic Grip Analysis System - Academic
Bloor View Rehabilitation centre for Kids in Toronto- University of Guelph, Ontario
http://www.hollandbloorview.ca/
• Coordinated and planned a four month project deadlines. •
• Established strong analytical and quantitative skills through designing the parameters of a grip analysis system (force-sensing glove and a program) with all the technical electrical aspects.
• This glove is important as part of functional monitoring, assessments and planning of rehabilitation strategies for kids at the centre.
• Designed, constructed and refined the glove's electrical parameters through Matrix Laboratory (MatLab).
• Effective project management under pressure for coordinating different activities such as technical device building, setting weekly deadlines and compiling professional reports to present with the working prototype.
http://www.linamar.com/aboutus/globalpresence/Lists/Global%20Presence/DispForm.aspx?ID=78
• Developed and implemented a successful solution to a red alert ergonomic issue at the plant in Guelph, ON
• Demonstrated strong and dominant leadership with tasks such as surveying, guiding and obtaining feedback from workers to proceed with the mechanical aspects of the design
• Design currently operating at the Linamar CAMTAC manufacturing plant with an outstanding success rate
• Tackled and solved several unexpected issues that occurred during the semester within the team.
• High attention to details as numerous tasks involved analyzing the workplace to fit the design with the required safety parameters.
• Several ergonomic worksheet models were used to analyze the forces on the worker¡¦s body and their severity; displaying the impact to the plant manager.
Master of Business Administration (MBA) Program, Co-op option Wilfrid Laurier University, Waterloo, Ontario, 2010-2012 Transcript available upon request (Grades and courses displayed below for background purposes) January 2012 - April 2012 Strategic Brand Management : A- Strategy for a Sustainable World: A Investment Management: A Mergers and Acquisition Strategy: B+ Applied Business Research (see exp below): A+ May 2011 - September 2011 Fixed Income Analysis: A- Project Management: A+ Negotiation and Conflict Management: A Short Term Financial Management: A Supply Chain Management: B- Derivatives and Risk Management: A- September 2011 - December 2011 Modelling Business Decisions: A- Accounting: A- Economics: A- Operations Management: A- Organizational Behaviour: B+ Financial Management: A- Marketing: B Strategic Management: B+
Honours Business Administration Minor (BA Minor) University of Guelph, Guelph, Ontario, 2008-2010 Transcript: (Grades and courses shown below) Operations Management: 91% Intermediate Microeconomics: 83% Intermediate Macroeconomics: 77% Theory of Finance: 81% Management Accounting: 96% Introductory Macroeconomics: 86% Introductory Microeconomics: 80% Financial Accounting: 90%
Bachelor in Biomedical Engineering Specialization (B.ENG.BIOE) University of Guelph, Guelph, Ontario, 2005-2009 Started my Engineering degree at the age of 16 Some of the relevant courses (21/38): Biological Eng Design IV Engineering & Design III Biological Eng Systems II Biological Eng Systems I Digital Process Control Design Occup Biomech Ergonomics Health and Injury Bio-mechanics Bio-instrumentation Design Biomechanical Engineer Design Systems and Control Theory Heat and Mass Transfer Biomaterials Engineering Economics Thermodynamics Electrical Devices Network Theory Fluid Mechanics Probability & Statistics for Engineers Material Science Engineering Systems Analysis Engineering Analysis
http://www.cie.org.uk/qualifications/academic/uppersec/alevel (Including AS Level and A-Levels)
http://www.cie.org.uk/qualifications/academic/middlesec/igcse/overview (Including O-Levels)