Bilal Khan, Digital Marketing Specialist

Bilal Khan

Digital Marketing Specialist

Cpi media group

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Advertising
Experience
15 years, 8 months

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Work Experience

Total years of experience :15 years, 8 months

Digital Marketing Specialist at Cpi media group
  • United Arab Emirates - Dubai
  • My current job since August 2013

Brand Promotion on Social Networks
Search Engine Optimization for group websites (10+ websites)
Helped and trained the Editorial Team to increase web traffic
Drafted, Developed and managed all components of a paid performance campaign and reporting including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
Ensuring delivery on performance targets for clients
Worked closely with HOD to deliver Performance Marketing vision & objectives
Handled Social broadcast of CPI events, including BBC Good Foods, SME Advisor, CNME, Sports Talk also incharge of the social media team

Achievements:

Generated 850% Traffic increase for cnmeonline.com
Increased average visit duration for CNME by 360%; Pages/Visit by 106%
Managed client projects across web
Built from Microsites to Rich Media Advertising and all the other wonders of interactive
Managed projects from concept through to delivery guiding both the client and internal design and development teams
Launched two brand websites from concept to delivery, managed to get 100, 000 Pageviews the second month
Lead the Central Social Team inclusive of 5 teamates

Manger Digital - Product Development at recorder television network pvt. ltd. (br group)
  • Pakistan - Karachi
  • April 2010 to August 2013

> Developed and marketed websites for AAJ, PLAY and BR
> Maintain all the group websites.
> Program promotions on Digital/Social Media
> Search Engine Optimization for the websites
> Viral Marketing - Social Media Marketing - More focus towards quality content and not quantity.
> Migrated www.aaj.tv from Custom CMS to Wordpress
> Leaded and trained the editorial teams of up to 12 people for AAJ & Play
> Supported independent web newsrooms for AAJ and Play with feeds from
> Thomson Reuters, Associated Press, PPA
> Generated unique content for current affairs, lifestyle and entertainment, both local and Global.
> Managed social media following and initiated marketing and promotions on various platforms for AAJ and Play.
> Took the AAJ TV brand to one of the top 3 media group following on face book.
> Integrated and designed internal product and program campaigns by syndicating TV and Web together.
> Launched Web TV on AAJ.
> Achieved 250 % growth for AAJ.TV’s traffic
> Achieved 30 % growth in Digital Sales for AAJ.TV
> www.aaj.tv, urdu.aaj.tv, playtv.com.pk, brecorder.com
> www.facebook.com/aajtv, facebook.com/aajnewsurdu, facebook.com/boltapakistan facebook.com/yougottaplay, facebook.com/brecorder, facebook.com/aajsubh facebook.com/aajtarget
> Twitter.com/aaj_news, twitter.com/aaj_urdu, youtube.com/aajtv
- Technical expertise in Designing, developing and managing the web brands.
- Search Engine Optimization, Social Media Marketing and Keyword taggings
- Software/Internet Skills: Adobe Photoshop CS 4, Adobe Flash, Wordpress CMS, Joomla CMS, Google Ad planner, Google Doubleclick, Google Insights, Google Webmaster, Google Analytics, Youtube, Facebook Insights.

Management Trainee at Geo Television network (independent media corporation (pvt.) ltd)
  • Pakistan - Karachi
  • June 2009 to January 2010

Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.

Implements marketing and advertising campaigns by assembling and analyzing sales forecasts

preparing marketing and advertising strategies, plans, and objectives in line with the Marketing manager

Planning, creating and organizing promotional presentations; updating calendars.

Keeps a track of all product trends and keeps all collaterals updated.

Prepares marketing reports by collecting, analyzing, and summarizing sales data.

Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

Plans meetings and trade shows by identifying, assembling, and coordinating requirements

Establishing contacts

Developing schedules and assignments

Organize dealer meets and corporate events

Coordinating mailing lists.

Plans, develops and executes Email and online marketing
Develops detailed brief for the graphic and web development team

Accomplishes organization goals by accepting ownership for accomplishing new and different requests

Manage PR and marketing communications agencies.

Develop partnerships and relationships with third parties to meet objectives.

Manage online campaigns, web site, and use of digital/social media.

Manage sponsorships, tradeshows, and road shows.

Plan and execute key dealer meets, and corporate events

Assistant Manager Operations at Britannia International
  • Pakistan - Karachi
  • August 2007 to August 2008

- Assistant in Manager Operations with daily tasks

Education

Bachelor's degree, Advertising
  • at Iqra University
  • June 2013

Specialties & Skills

Digital Marketing
Social Media Marketing
Digital Media
Online PR
Joomla CMS
Google Tools
Wordpress
MS Office

Languages

English
Expert

Training and Certifications

Basic Java Scripting (Certificate)
Date Attended:
January 2001
Valid Until:
May 2001