Marketing and Trade Marketing Manager
Hassani Group of Companies
Total years of experience :23 years, 5 Months
Responsibilities: development and management of the business plan, brand and trade marketing strategy, yearly action plan, communication and all activities for all international (e.g. Jif, Crespo, Nando’s, Kellogg’s, Smucker’s) and own (e.g. Al Khaleejia, Safa) brands with full responsibility (portfolio and quality management; NPD; pricing; packaging; category management - customer specific programs for all channels; visibility guidelines, planograms, merchandising training; performance management, customer/SKU level sales, margins/profitability, recover plans, new opportunities; POS materials; promotions, samplings; budget management). Cooperation with principles, own factories and agencies; development and implementation of new, effective business processes (e.g. forecasting/stock handling, SLAs).
Responsibilities: introduction and implementation of AI benchmarking programs to the Hungarian market; business development, market opportunities and mapping; project management; keeping contact and negotiations with the retailers and manufacturers (mainly FMCG); securing participation of required retailers; program sales to manufacturers (sales calls, meetings and presentations); local/regional/global marketing; supervision of the quantitative and qualitative research activities; reporting specification development/approval; presentation results and strategic consulting to both retailers and suppliers; full budget (costs and income) and program timing responsibility.
Marketing, trade marketing, communication, business development and strategic consulting for different type and size companies
Responsibilities: overall management of the marketing and trade marketing activities; team management at the marketing and trade marketing departments.
Both departments: development of strategy and yearly action plan; promotion and cost monitoring; budget management; enrolment of processes; expert and coaching role in strategy, market research, market knowledge and communication.
Marketing: creative centre role; management of Sága (A) and Falni Jó! (B) brands, positioning; portfolio, packaging and quality management; development and introduction to market of new products; pricing policy development; control of market research and marketing communication activities (ATL, BTL); management of national campaigns, promotions, PR activity, website and Facebook profile; sponsorship; event management, participation in exhibitions; keeping contact with agencies and professional organizations.
Trade marketing: information centre role; market information analysis and competitor watch (Nielsen, Dunnhumby, leaflet monitor); channel strategy; category management, development of shelf displays; listing and distribution management; pricing, price watch; development of tailor made products, promotions, tasting activities, POS materials; merchandising; supporting the sales team (reasoning, trainings, sales information booklet); keeping contact with the professional print and online media (trade magazines); direct sales communication.
Responsibilities: development of marketing strategy and the yearly action plan for all three lines of business; management of the marketing activities with full responsibility; team management; development and implementation of CVPs (segment specific strategies and offers); managing and controlling marketing communication projects (B2B and B2C) - campaigns, promotions, PR activities, company website, newsletters, company newspapers and direct trade communication; company image and RVI system development and implementation; sponsorship, event management, taking part in exhibitions, organizing forums and meetings; new product and service development, positioning and introduction to market; promotion and cost monitoring, handling the marketing budget; preparation of analyses and evaluations (sales results, trends, performance KPIs, forecasts, P&L, etc.); supporting the sales team (product information, promotions, trainings); competitor watch; market research; keeping contact with the international marketing and sales force, taking part in international marketing projects; keeping contact with creative agencies, strategic and other partners; network and business development (project management, indicator system, lead generation, KA role); development of the pricing policy and process; super user/focal point/coaching role in pricing, communication, company strategy and business applications
Brand marketing responsibilities: development of new products (Magnum, Cornetto, Solero, Calippo) and their introduction to the market; organizing promotions and PR activities related to impulse brands (ATL and BTL); building the yearly portfolio; keeping contact with creative and media agencies; updating the internet site (content-providing); competitor watching; preparation of evaluations (sales, market research, media); supporting the sales team (product information, promotions, presentations, etc.); packaging material and POS development; budget control, budget handling; communication with the press, B2C communication
Trade marketing responsibilities: evaluation of POS/product/promotion innovation opportunities; evaluation of all promotions (tailor made products, tailor made and national promotions, product launches); catering for the information needs of trade marketing and marketing, gathering market information (AC Nielsen, GFK) and presentation to key account sales force; development of promotional strategies for all channels and Key Account partners together with the Key Account team; development of in-store promotions and tailor made products, coordination of POS designs; competitor watch; direct trade communication
Responsibilities: development and management of the business/marketing strategy, yearly action plan, communication and all activities with full responsibility (service, product and business development; quality management; pricing; market research; communication, campaign, event and PR management, monitoring; budget management); continuous cooperation with strategic partners, government and agencies; development and implementation of new, effective business processes; team management.
Subjects taught: Marketing communication in Tourism, Travel Agency Softwares, Accommodation Softwares, Program Organization, System of Tourism, Tourism Marketing, and Animation
Other responsibilities: organization and registration of compulsory training for students; full responsibility in assembling tender dossiers, developing marketing plans, elaborating on pre- and post analyses, making and maintaining contact with partners, organizing conferences and other events, representing the Tourism Department