Account Associate
KWE Partners
Total years of experience :4 years, 0 Months
Conceived and presented new ideas to maximize client communications for a public relations firm focusing on the luxury international travel industry. Managed client communications, authored press releases, orchestrated press trips, and crafted distribution lists to optimize client campaigns, reporting directly to the Account Executive and President.
• Created and launched social media programs, using Twitter, Facebook, YouTube, and Foursquare for the successful “customized luxury” campaign in support of Marquis Los Cabos.
• Forged mutually beneficial relationships with travel and affluent media outlets.
Led service business line expansion efforts, reporting to the CEO of a consulting firm offering high-end residential and commercial business, marketing, and strategy services. Developed campaigns for clients (marketing and advertising) and the company (website and marketing).
• Provided critical leadership and support to key client initiatives, including creating and executing a new marketing strategy for an upscale café client and setting up a travel agency in Miami.
Executed sales of high-end jewelry and managed inventory for the sister company of DAMAS Jeweler (well-known in Dubai) reporting directly to the Regional Manager.
• Instituted inventory and reference system which streamlined the process of keeping track of jewelry sales and inventory levels and improved multi-site communications.
Oversaw cash register and assisted sales personnel for French high-fashion house, reporting to the Boutique Manager.
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