Manager, Web Communications and Publishing
SONY GULF FZE
Total years of experience :18 years, 10 months
SONY GULF FZE
Dubai, U.A.E.
Manager, Web Communications and Publishing
December 2008 - Present
• Manages and leads digital communications, website and social media. Creates
social media and digital communications strategy and develops and manages an integrated communications approach using relevant social media tools such as
Facebook, Twitter, etc.
• Creates and maintains a communication plan to provide an overview of all social
media and digital communications activity and working closely with publications,
brand and press teams to maintain brand and message consistency across digital media initiatives.
• Drives through social media and digital communications requirements during the development phases of new projects and managing ongoing solutions.
• Acts as digital analyst too to specify reports and tracking requirements interpret
resultant data and make recommendations. Looks after regular site tracking
analyses, market analysis, strategies, and tactics to target and develop varied
supporter groups, monitoring of competitors activities, etc.
Highlight of Accomplishments:
• Made the Facebook page of Sony Middle East and Africa no. 1 in United Arab Emirates with 400K followers in only more than 1 year. www.facebook.com/SonyMEA
• Conceptualized online competitions and develop tactical campaigns to bring Online Customers to Offline Customer Touch Points.
Senior Web Developer, MIS
August 2000 - December 2008
• Responsible for the designing, developing, integrating, upgrading training,
support and upgrade of designated content management system.
• Interpreting the business needs and the use of creative thinking to develop ideas and concepts to suit the purpose for the website and print brochures.
• Work with Graphic Designer and Web Administrator to Consult and analyses
end-user's business requirements, prepare functional and non-functional
specifications for a proposed website and evaluate different designs and code.
Gulf Testing Factory Services (Bin Zayed Group of Companies)
Dubai, U.A.E.
August 1999 - July 2000
Project Planner
• Promoted as a Project Planner and acted as a support to the Project Manager in defining scopes, objectives and deliverables for the project. Interact with Clients in establishing criteria for acceptance and deadlines for delivery of services.
Created detailed work plan design, code, and test phases of development and tracked progress against defined tasks.
Senior Test Engineer
• Employed as a Senior Test Engineer and work for the Quality Control and
Quality Assurance (QA/QC) of all the software developed. Developed structured
methodology for Software Testing approved by the Quality Assurance Institute
(QAI Florida, U.S.A.) Activities include preparation of Test Strategy, Test Plan,
Test Case, Test Procedure, Test Execution and Defect Resolution Documents.
Ensures that software adheres to specifications and acceptable level of performance is achieved.
Highlight of Accomplishments: • Assigned as a project planner/coordinator in one of the organizations major
projects, Saudi Telecommunication Company (Saudi Telecom) and successfully completed the Y2K and User Acceptance Testing on their large
scale enterprise applications.
• Because of inherent creativity and strong design skills, supported the current
Web Design Team on company's major clients. Introduce design layout and marketing concepts using popular graphic design packages like Adobe
Photoshop / Illustrator and Image Ready. Also aided in wed page and graphic
optimizations.
• Designed, developed and implemented Intranet-based weekly management
reports with user interactivity in communication status of projects using the latest in WebPage development technology, DHTML. JavaScript and Macromedia
Flash. The project also includes the use of ASP and ADO connection to the
MS SQL Database.
Cesar Parroco's CV p2 of 4
Jacobsons Direct Marketing Services
Dubai, U.A.E.
February 1999 - August 1999
Marketing Coordinator
• Provide professional services and support to the President and the Directors of the Company. Produce sales reports, forecast and analyses. Coordinate
activities and filter incoming telephone calls and mall and take action where
appropriate. Coordinate marketing executives and communicate marketing
strategies. Organize internal and external meetings, including preparation and distribution of materials as required. Organize travel schedules and arrange
business appointments. Prepare present presentation materials when required.
Highlight of Accomplishments: • From this job, learned various aspects of advertising and graphic design to achieve business objectives of clients.
• Established a customized table driven application using MS Access that will
facilitate recording of time spent on each prospective client.
SPCastro and Associates, Inc.
Philippines
August 1993 - January 1999
Head Communications Management Unit
• Assigned to head the communication hub of the organization and directed work
flow of four (4) technical support staff so that needed information / data are
readily available in a Project Management functions. In-charge of schedule
control and co-ordination of activities using the latest scheduling programs e.g.
M.S. Project / Primavera. Designed, implemented and maintained a small Local
Area Network for the company running on Windows NT Platform. Creating and maintaining rights of users on file servers and administering MS Exchange
Server.
Project Management Staff (Brunei Darussalam)
• Hired as computer programmer and acted as a go-between between the management and third-party programmers on requirements and specifications.
Provides administrative assistance to the managing director and independently
communicate with clients and suppliers in regards to information technology
requirements. Prepares comprehensive project management reports and updates for management.
Highlight of Accomplishments: • Took the responsibility of designing and implementing a fully dynamic web site for the organization instead of giving contact to outside party. In-charge of all over concept and design. Researched and provided marketing materials for the website and develop graphic intensive pages.
• Developed FoxBASE+ / Clipper 5.0 customized database application in monitoring, control and reporting of road conditions for the Department of Public
Works of Brunei Darussalam.
• Part of a Team that established Quality Procedures and Work Instructions for the eventual award of ISO 9002 Certification to the organization.
Cesar Parroco's CV p3 of 4
Professional • Attended various Photography Workshops conducted by Gulf Photo Plus and other
Bachelor of Science in Computer Science University of Negros Occidental - Recoletos, Philippines Graduated - March 1993