Charbel Zakhour, Head of Marketing

Charbel Zakhour

Head of Marketing

Sony Pictures | Empire

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Management
Experience
17 years, 5 months

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Work Experience

Total years of experience :17 years, 5 months

Head of Marketing at Sony Pictures | Empire
  • United Arab Emirates
  • My current job since December 2013

Theatrical Distribution
- 20th Century Fox
- Sony Pictures
UAE, Dubai

 Spearheading and managing a highly qualified international marketing team, provided creative, innovative, enthusiastic and forward-thinking leadership in a team environment.
 Planning & implementing comprehensive media strategies, effectively teaming together online & offline media, events and publicity totaling a $4.5million media spend portfolio per annum
 Working in collaboration with Sales & Managing Director on setting release dates, revenue and budget levels.
 Researching, identifying relevant promo-partners and implementing strategically targeted sponsorships that are in line with brands’ image and objectives.
 Develop the digital communication and commercial strategy to grow the online community and monetize digital campaigns.
 Communicating/liaising with the studios in London and Los Angeles to insure implementation of Studio guidelines.
 Fostering business relations with media, influencers and third parties, effectively handling negotiations to secure regional and local deals.

Accomplishments:
 Acquired a Guinness World Record for the Emoji Animated Movie (Sony Pictures)
 Achieved $23.7 million worth of earned media in promotions and partnerships
 Handled Talent Visits in Dubai: Liam Hemsworth, Jeff Goldblum, Roland Emmerich, Madison Iseman, Sonam Kapur and Raya Abi Rached.

Manager
  • October 2014 to October 2018
Regional Marketing at Levan
  • December 2013 to October 2014
Senior Marketing Specialist at Azadea – Decathlon
  • April 2013 to August 2013

Project Based
 Ensured all marketing plans/campaigns are in line with
the marketing calendar and strategy set by the Brand
Manager in order to ensure brand image
standardization.
 Monitored the Market and online trends relevant to the
brand to ensure that campaigns and promotions are
relevant within each market with an optimal
commercial return.
 Nurtured robust relationship with franchisors to assure a
deeper understanding of brands at the best possible
cost.
 Brand image lift and re-designed the communication
assets with the advertising agency

PR Consultant at Buzwair Holding
  • Qatar
  • January 2011 to May 2012

Created a new corporate identity for the Group and for
the subsidiary companies along with collaterals.
 Supported tender preparations for large scale projects
infusing the communication strategy in the bid strategy.
 Directed the photoshoots of all sites to be used for the
communication material.
 Researched and accumulated knowledge of market
trends to influence pricing and support sales.
 Researched, identified & invested in International
conferences/exhibitions to expand the group’s public
relations carving a path for new JVs and expansions.
Accomplishments:
Received the chairman award for our participation, stand
design & management in the 20th

Marketing executive at Young Urban Professionals
  • Lebanon
  • December 2009 to January 2011

Marketing & Sales
 Contributed in selling training programs to companies
 Prepare logistics needed for the training sessions
 Shadowed the senior consultants throughout their
projects to better grasp the client/consultant journey.
Accomplishments:
 Projects/Consultancy contracts I took part in:
Huyndai, Alfa Telecom, Bank Audi, Byblos Bank
 Consultancy project in Kinshasa, Congo where I held

at World Petroleum
  • September 2005 to January 2011

Education

Bachelor's degree, Business Management
  • at American University of Science and Technology
  • July 2013

Bachelor's degree, Business Management
  • at American University of Science and Technology
  • January 2010

Specialties & Skills

Adobe Photoshop
Marketing Strategy
Negotiation
Marketing
Product Knowledge
RESEARCH
STRATEGIC
BUDGETING
IMAGING
INTERNATIONAL MARKETING
LEADERSHIP
MANAGEMENT
NEGOTIATION
PUBLICITY

Social Profiles

Languages

Arabic
Expert
English
Expert
French
Expert

Hobbies

  • Travel
    Eco-Tourism NGO volunteering