Head of Marketing
Sony Pictures | Empire
Total years of experience :17 years, 5 months
Theatrical Distribution
- 20th Century Fox
- Sony Pictures
UAE, Dubai
Spearheading and managing a highly qualified international marketing team, provided creative, innovative, enthusiastic and forward-thinking leadership in a team environment.
Planning & implementing comprehensive media strategies, effectively teaming together online & offline media, events and publicity totaling a $4.5million media spend portfolio per annum
Working in collaboration with Sales & Managing Director on setting release dates, revenue and budget levels.
Researching, identifying relevant promo-partners and implementing strategically targeted sponsorships that are in line with brands’ image and objectives.
Develop the digital communication and commercial strategy to grow the online community and monetize digital campaigns.
Communicating/liaising with the studios in London and Los Angeles to insure implementation of Studio guidelines.
Fostering business relations with media, influencers and third parties, effectively handling negotiations to secure regional and local deals.
Accomplishments:
Acquired a Guinness World Record for the Emoji Animated Movie (Sony Pictures)
Achieved $23.7 million worth of earned media in promotions and partnerships
Handled Talent Visits in Dubai: Liam Hemsworth, Jeff Goldblum, Roland Emmerich, Madison Iseman, Sonam Kapur and Raya Abi Rached.
Project Based
Ensured all marketing plans/campaigns are in line with
the marketing calendar and strategy set by the Brand
Manager in order to ensure brand image
standardization.
Monitored the Market and online trends relevant to the
brand to ensure that campaigns and promotions are
relevant within each market with an optimal
commercial return.
Nurtured robust relationship with franchisors to assure a
deeper understanding of brands at the best possible
cost.
Brand image lift and re-designed the communication
assets with the advertising agency
Created a new corporate identity for the Group and for
the subsidiary companies along with collaterals.
Supported tender preparations for large scale projects
infusing the communication strategy in the bid strategy.
Directed the photoshoots of all sites to be used for the
communication material.
Researched and accumulated knowledge of market
trends to influence pricing and support sales.
Researched, identified & invested in International
conferences/exhibitions to expand the group’s public
relations carving a path for new JVs and expansions.
Accomplishments:
Received the chairman award for our participation, stand
design & management in the 20th
Marketing & Sales
Contributed in selling training programs to companies
Prepare logistics needed for the training sessions
Shadowed the senior consultants throughout their
projects to better grasp the client/consultant journey.
Accomplishments:
Projects/Consultancy contracts I took part in:
Huyndai, Alfa Telecom, Bank Audi, Byblos Bank
Consultancy project in Kinshasa, Congo where I held