Trade Marketing Associate / Brand Supervisor
Qatar National Import & Export Co
Total years of experience :20 years, 9 months
1. Executing BTL activities, secondary displays, display of POSM’s as discussed with the Marketing Manager.
2. Working out consumer promotions as per the promotion calendar & requirement of major Modern Trade outlets.
3. Ensuring consumer promotions are packed, ready & listed at the correct prices with the Modern Trade outlets.
4. Responsible for Category sales planning, forecasting, budgeting, end customer sales programs, market survey etc.
5. Developing Marketing & Promotion calendar, Execution of all programs designed to increase brand presence.
6. Conduct frequent reviews and analysis.
7. Conducting training programs for merchandisers to enhance their productivity
8. Key account negotiations: Annual pay-out workings - as per annual marketing budget
7. Closely working with supply chain department to manage inventory and reduce out of stock situation.
1. Giving monthly primary sales targets to franchisees, checking their progress & ensuring they meet the targets.
2. Handling Branding, Promotions & Royalty schemes for franchisees.
3. Training new CSP’s on product knowledge & sales techniques.
4. Working out & executing promotional activities.
5. Handling corporate & institutional sales for the franchisees.
6. Handling & coordinating with 32 franchisees in Northern Mumbai.
7. Visiting, solving their problems & collecting relevant data which is forwarded to the Marketing Manager.
8. Keeping check on competitor’s activities.
9. Looking for new locations and new franchisees.
◆ B.Com, Delhi University Trainings attended ◆ Key Account Management ◆ The Versatile Salesperson ◆ Advanced Negotiations Skills