Credit & Marketing Manager
BROADVIEW MICRO-FINANCE BANK
Total years of experience :5 years, 5 Months
Liability Generation/Deposit Mobilization
Preparing Feasibility Report & Profit Analysis for Branches
Relationship Management
Generating Marketing Plans for the Bank
Package Credit Facilities for Customers
Coordinating and Organizing Marketing Group
Training of Marketers
Marketing of Company Products
Preparing Company Budget & Target for Drive Marketers
Attending to customer inquiry
Opening of account with proper documentation
Ensuring proper documentation of account
Prompt issuance of cheque book
Giving out of references and receiving of references
Relationship Management
Liability generation and Deposit mobilization
Credit proposal
Engaged in the preparation of commercial credit, proposal for the attention of executive management.
Relationship Management
Credit Proposal
Participating in liability generation activities
Generating marketing plans for team review
Engaged in the generation of new business and management of existing relationships
Package credit facilities for customers
Marketing of Companies products
Attending to customers enquiries
Ticketing and Reservation
Establish sales goals and develop plans to achieve them
Supervise sales staff and sales efforts
Review daily reports and sales results with staff regularly
Ensure employees have the knowledge and information needed to achieve market share growth and promote outstanding customer service
Ensure all customers receive courteous and efficient service from all employees to achieve profit expectations
Networking and liaising with a range of stakeholders including customers, agents, colleagues, partners and organization
Reaching out to target audience and managing relationships with customers
Build and maintain strong relationships with prospective customers and existing ones
Increase the turnover of the company through aggressive sales approach
Identify, develop and evaluate marketing strategy based on knowledge of our company’s objectives, market and mark-up factor
Develop and integrate marketing activities across service area and participate in promotional activities and road shows
Accomplish marketing and sales objectives by planning, developing, implementing and evaluating advertising, mechanising and promotion programs, developing field sales action plan
Design and develop marketing materials to add additional value to the company
Serves as debt recovery agent
Prepare and review marketing plans with employees on a regular basis
Repackage and reposition of services for better results
Participating in liability generation activities
Engaged in the generation of new business and management of existing relationship
Debt recovery
Management of existing relationship
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