Senior Product Specialist
Sanita HPC - Indevco Group
Total years of experience :13 years, 6 Months
• Determining markets’ needs through the implementation of the required marketing research (qualitative or quantitative).
• Assessing market competition by conducting a SWOT analysis on the competitors' products.
• Working with the sales department in developing product sales strategies to increase market share and enhance the product image.
• Assessing product market data by evaluating sales call results and providing factual information on short-term sales forecasts to top management.
• Evaluating the financial aspects of the product line (budgets, expenditures, profit and loss projections).
• Following-up with merchandisers and salespersons to manage product distribution and developing an efficient value delivery network.
• Providing coaching and professional development to team-member, sales associates in order to enhance their product knowledge and sales skills.
• Staying up-to-date with trends in the marketplace to ensure the product's competitive position.
• Designing, implementing and assessing an IMC plan of the product line.
September 2011 - October 2015Indevco Group- Beirut, Lebanon
Product Specialist
• Identify and develop marketing strategies based on statistical data related to the market characteristics and objectives
• Lead demand-generating marketing activities in the assigned market for the assigned product specialty
• Interfacing with project managers and clients to determine the product's future direction
• Evaluate the financial aspects of the product line (budgets, expenditures, profit and loss projections)
• Stay up-to-date with trends in the marketplace to ensure the product's competitive position
• Using sales forecasting and strategic planning to ensure sales and profitability of the product line
• Follow-up with merchandisers and salespersons to manage product distribution and developing an efficient value delivery network
• Provides coaching and professional development to team-member, sales associates in order to enhance their product knowledge and sales skills
• Provide client discovery and assessment support to the Sales team
• Look for unsolved customer problems and turn them into business opportunities
• Generate reports for clients by gathering relevant data from various sources and distributing to pertinent stakeholders
Awards/Achievements
* Achieved Growth Award winner for the Above Target Sales in 2013 - GreenTex Products - Indevco Group
* Exceeded set annual sales for the Increase of Sales and New Product Development for two consecutive years 2013-2014- GreenTex Products- Indevco Group
Internships/Work-Study Experience
May 2011-September 2012: Indevco Group - Beirut, Lebanon
Key Account Executive
• Maintain and develop relationships with key customers via meetings, telephone calls and Emails
• Negotiate variations in price, delivery and specifications with managers.
• Discuss special promotions
• Collect invoices according to company's aging policy
• Check quantities of goods on display in super markets
• Record sales and order information and send copies to the Manager in the end of the day
• Handle customer complaints and report them to the Sales Team Leader
January 2011 - April 2011: Abed Enterprises Ltd. - Lagos, Nigeria
Procurement Manger
• Provision of food and beverages to corporate employees in their cafeterias, and guest Housing
• Computerized control of every operating section / Automated check of stock levels.
• Ensure policy and processes implemented across the organization comply with procurement regulations.
• Advise on interpretation of procurement policy, providing advice and guidance to Delivery, and Infrastructure Teams
• Work flexibly and responding to organizational proactively in needs and priorities
• Adapt to the unfriendly situations and learn to adjust to the culture of the employees
• Work with a diverse range of clientele on different sites; understanding of the basic requirement for the catering business.
July 2008 - September 2008: Dunkin Donuts - North Carolina, USA
Internship
• Ensure service with speed goals per Dunkin' Donuts standard, at the Drive Thru and Front Counter, focusing on effective team service.
• Ensure that customer services and communication to guests regarding food is clear and orders are accurate
• Monitor and adjust the products in the back case according to Dunkin' Donuts merchandising and product appearance standards
2006-2010 * American University of Technology, BBA in Business/Marketing and Advertising- Lebanon
2005-2006 * International School Al Koura, High School Degree - Lebanon