GENERAL MANAGER
ATHLOKINISI
Total years of experience :18 years, 1 month
Managing a chain of 14 stores. my role and responsibilities includes controlling and managing the level of in-store inventory, new products, visual merchandising and collateral materials. Ensure their timely availability for marketing activities, Building effective relationships with retail partners, Identifying new store opening opportunities.
Ensure thorough and up to date knowledge of the retail industry, including competitors, retail partner performance and consumer trends.
identifying opportunities through consumer insights to drive business performance.
Co-operating with famous brands like Nike adidas puma reebok converse with total sales
of 7mil euros per year
Commercial Director of Adidas - Cyprus (member of ME) (1998 - 2004)
I was responsible for sales & Marketing, I had to administrate 25 people and I accomplished to develop activities by researching and developing marketing opportunities and Plans . I was implanting sales plans and managing staff in Cyprus by Adidas International Policies. We manage to open seven stores five flag stores and two outlets. Managing and training sales staff and marketing assistants was my responsibility. I was the representative manager for adidas Cyprus in all adidas meetings around the world. My duties and responsibility was also sampling key accounts, pricing, marketing and promotion.
Sales jumped from 300k to 6.5m euros.
Our office in Cyprus was a part of the ME office based in Beirut and later in Dubai. I was travelling to Dubai very often in monthly base as our head office was in Dubai. I know very well the UAE as all our meetings and training was in Dubai and later when I left adidas I bought my own apartment in Dubai Marina. Also my brother is working for Emirates from 1998
Sales and Marketing Manager at Safilo Group Cyprus (1997 - 1999)
Creating marketing plan and enforce it in the most effective way. Expansion of the company by new
Products, new customers, new pricing and new marketing plan. Managing 30% increasing of sales at the
End of 1999 and huge improvement of the collection.
Sales Manager of Reebok - Cyprus (1994 - 1997)
Organize new warehouse, expansion of wholesale business, establish retail network by opening new retail shops.Sales jump from 200k to 3m euros within 3 years
Maastricht Business School (Sep.1999 - Jun. 2000) MBA in Marketing
Cyprus Institute of Marketing (Sep. 1991 - Jun. 1994) BA in Business Administration
High School Nicosia (Sep. 1983 - Jun. 1989) Mathematic and Science Studies
