christos athanasiou, GENERAL MANAGER

christos athanasiou

GENERAL MANAGER

ATHLOKINISI

Lieu
Chypres
Éducation
Master, Marketing
Expérience
18 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :18 years, 1 Mois

GENERAL MANAGER à ATHLOKINISI
  • Chypres
  • janvier 2005 à janvier 2012

Managing a chain of 14 stores. my role and responsibilities includes controlling and managing the level of in-store inventory, new products, visual merchandising and collateral materials. Ensure their timely availability for marketing activities, Building effective relationships with retail partners, Identifying new store opening opportunities.
Ensure thorough and up to date knowledge of the retail industry, including competitors, retail partner performance and consumer trends.
identifying opportunities through consumer insights to drive business performance.
Co-operating with famous brands like Nike adidas puma reebok converse with total sales
of 7mil euros per year

Commercial Director of Adidas - Cyprus (member of ME) à adidas Cyprus Ltd
  • Chypres
  • mai 1998 à décembre 2004

Commercial Director of Adidas - Cyprus (member of ME) (1998 - 2004)
I was responsible for sales & Marketing, I had to administrate 25 people and I accomplished to develop activities by researching and developing marketing opportunities and Plans . I was implanting sales plans and managing staff in Cyprus by Adidas International Policies. We manage to open seven stores five flag stores and two outlets. Managing and training sales staff and marketing assistants was my responsibility. I was the representative manager for adidas Cyprus in all adidas meetings around the world. My duties and responsibility was also sampling key accounts, pricing, marketing and promotion.
Sales jumped from 300k to 6.5m euros.
Our office in Cyprus was a part of the ME office based in Beirut and later in Dubai. I was travelling to Dubai very often in monthly base as our head office was in Dubai. I know very well the UAE as all our meetings and training was in Dubai and later when I left adidas I bought my own apartment in Dubai Marina. Also my brother is working for Emirates from 1998

Sales and Marketing Manager à Safilo Group Cyprus
  • Chypres
  • janvier 1997 à mai 1998

Sales and Marketing Manager at Safilo Group Cyprus (1997 - 1999)
Creating marketing plan and enforce it in the most effective way. Expansion of the company by new
Products, new customers, new pricing and new marketing plan. Managing 30% increasing of sales at the
End of 1999 and huge improvement of the collection.

Sales Manager of Reebok - Cyprus à Safilo Group Cyprus
  • Chypres
  • janvier 1994 à janvier 1997

Sales Manager of Reebok - Cyprus (1994 - 1997)
Organize new warehouse, expansion of wholesale business, establish retail network by opening new retail shops.Sales jump from 200k to 3m euros within 3 years

Éducation

Master, Marketing
  • à Maastricht Business School
  • juin 2000

Maastricht Business School (Sep.1999 - Jun. 2000) MBA in Marketing

Baccalauréat, Business Administration
  • à Cyprus Institute of Marketing
  • janvier 1994

Cyprus Institute of Marketing (Sep. 1991 - Jun. 1994) BA in Business Administration

Etudes secondaires ou équivalent, Mathematic and Science Studies
  • à High School Nicosia
  • juin 1989

High School Nicosia (Sep. 1983 - Jun. 1989) Mathematic and Science Studies

Specialties & Skills

Sales Management
Sales Targets
Marketing
Commercial Skills
Retail Industry
AND MARKETING
COLLECTION
FOR SALES
MARKETING
OF SALES
PRICING
SALES MANAGER
SALES PLANS

Langues

Anglais
Expert
Grec
Expert
Russe
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