Senior Sales and Marketing Executive
Sharjah Investment & Development Authority
Total years of experience :7 years, 7 Months
Promoted to Senior Executive from initial joining as Executive
Certificate of Appreciation awarded by Chairman of SHUROOQ (2019)
Mleiha wins the World Travel Awards Middle East 2019 - Most Sustainable Eco-
Tourism Project
Achieved certificate of excellence status on Tripadvisor
Achieved #1 destination ranking in Sharjah (Tripadvisor - 2 years in a row and
counting)
Increased sales and footfall in the 2nd year by approximately 34% as compared to first year
(half term); further increased 3rd year revenue by 17% over 2nd year figures
Leading and managing a team of 4 sales coordinators and representatives
Brought in the Spartan Race to Sharjah(Mleiha) for the first time; event drew over 10, 000
people and spectators to boost awareness and brand image of Mleiha
Nearly 1.7 Million AED in sales made during the 1st year of operation
Sales Pioneer in the Mleiha Eco-Tourism Project - creating a brand from scratch
Saved over 100k AED in marketing expenses by performing in-house content
creation including video and photography
Social media management of the official Mleiha account(Instagram, Facebook and
Youtube)
Set up sales and marketing plan for the Mleiha Eco-Tourism Project
Monthly report production on sales and footfall KPI's
Reporting directly to the General Manager and part of the higher management
team decision team
Boosted sales through strategic use of marketing tools such as social media and events to
create awareness to Mleiha
Strategised the deployment of new products according to season and population
demographics
Creation and maintenance of supplier and customer databases
Negotiated and signed recruitment agreements with 16 local and multinational
companies for Emiratisation Recruitment(Clients include Dubai Holding, Al Etihad
Credit Bureau, Jumeirah Group, NASCO Insurance, Tanfeeth, Dubai Properties
Group, GEMS Education, National Bonds, Abu Dhabi Pensions & Benefits Fund and
more)
Brought in approximately AED 100, 000 with placement of Emirati nationals
Awarded Team Player of the Month(September 2014)
Hit weekly and monthly KPI's set by management and myself including Marketing Calls and
CV's sent
Performed over 40+ cold calls to self attained prospects per day using LinkedIn,
Database searches and pure cold calling lead generation.
Helped implement new ideas and business development methods within our company
training manual for New Recruitment Associate joiners.
Successfully brought in over 13 clients for Aviation Training Show-netting USD
37800 as billing
Creating Client Databases Marketing of Events and Exhibitions Sales including Invoicing
and Contract Negotiations.
Data-mining and managing client databases-added over 150 new companies and
decision making contacts
Exceeding Sales Target Expectations
Project Management-Ran 3 projects simultaneously and successful Implementation
of new ideas and improved existing strategies
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