Director
Niche Ideas
Total years of experience :20 years, 6 Months
2015-Present: Niche Ideas -Events Director -Responsible for leading and inspiring a rapidly growing team of strategic account executives, while consistently raising the bar in terms of talent, team performance and sales process.
Responsibilities:
• Operate within the strategic sales team, partnering with various sales leaders to develop specific strategies to scale both near term and long term.
• Implement target accounts sales and account based marketing to Fortune 1000 companies
• Personally manage and hire across a number of strategic sales functions
• Work with internal resources to create and manage a scalable outbound prospecting structure - including template creation, account and contact targeting.
• Oversee and operate selling segments, inclusive of training and scaling a direct selling team.
• Support Strategic Account Executives by participating and leading in client meetings and engaging other corporate resources as required
• Create Digital Events content, sponsorship packages
• Generate digital and virtual conference revenue
• Event project management - manage high level events from conception to reconciliation, including all planning elements of an event (pre-event planning, management of budget, execution onsite including management of staff, presentation of final cost analysis, client survey)
• Event Reporting, including managing budgets, staying within strict parameters, and quantitative analysis of event effectiveness
• Ensure appropriate documentation of processes and policies to ensure business continuity
• Assist in managing preferred supplier relationships to maximize cost savings to the Company
• Follow Event Marketing best practice initiatives and maintain external benchmarking and industry profile
• Comply with Legal and Compliance guidelines as they relate to event matters
• Manage all projects with a one firm, cross group focus and integrate with all marketing and communication tools to ensure consistent messaging
• Create and manage sales playbooks including onboarding and training documentation
• Exhibitions and conference
• Work with marketing to develop and optimize the multiple stages of the lead funnels - by source and sales touch-points
• Report internally on sales activity and revenue forecast
• Actively attract, recruit, and onboard top sales talent, while maintaining headcount targets
• Managing VIP, Government speakers on and offsite
Key accomplishments:
1) Produced and launched over 15 events ( event planning, production, speaker management, VIP management , logistics and sales)
2) Produced Women In Aviation conference with the patronage of His Highness Sheikh Ahmed running for 5years
3) Established and managed relationships with external and internal stake holders including Emirates Flight Catering, Mubadala, Airbus, Reed Exhibitions, Ministry of Community Development and many more.
Project Managing in developing and implementing event sales plans and achieving revenue targets
through sourcing leads and proactively selling sponsorships, exhibition space and conference delegates
and account keeping.
* Identifying and calling new potential exhibitors, sponsors and delegates
* Developing and maintaining relationships with new and existing C-level clients
* Achieving agreed call quotas and sales targets
* Effective reporting and maintaining the sales database
* Assisting with e-shots, fax-shots and marketing
* Recruiting for new delegate staff
* Negotiating with new and existing C-Level Clients
* Planning and organizing a highly successful launch programme and driving the business forward
to break-even three months ahead of projections.
* Maintaining the sales database and sales report are done on time
Project managed the development of the delegate sales team across the UK and European market with
the ultimate aim to increase business performance.
* Fully accountable for different events and management of a new business arm specializing in the
provision of IT services requiring the development of an independent customer base.
* Cold calling, conducting research and development strategies to identify new events opportunities
for the organization.
* Presented sales pitch ideas effectively in order to promote business.
* Responsible for motivating team in order to achieve sales targets are consistently met.
* Responsible for maintaining stable, consistent, reliable and courteous communication when dealing
B2B or B2C clients or dealing with other organizations.
* Responsible for pre-event and onsite communication with delegates.
* Ensured customer satisfaction by maintain after sales service and effective follow ups.
* Negotiated agreements with vendors and delegates in order to continue exclusive future business.
* Worked closely with external and internal event planning committees and client groups to define
event goals, mail objects and specific implementation plans that promote the organization brand.
* Collaborated with professionals and third parties to set up the sales targets for the month are met.
* Coordinated the recruitment, selection and training of 15 members of staff.
* Planning and organizing a highly successful launch programme and driving the business forward to
break-even three months ahead of projections.
* Solving problems and working under pressure independently whilst multitasking with numerous
deadlines.
Coordinated the recruitment and assessment events, arranged logistics and collated the information
following the events for hiring IT permanent staff.
* Researched and recommend channels to recruitment. E.g. search firms national/local publications,
trade magazines, career fairs internet etc.
* Analyzed and resourced data, such as turnover, retention, new hires, productivity to provide relevant
management information to inform the plan.
* Responsible for interviews with the line managers for junior professionals, technical administrative
and different skilled positions.
* Responsible for drafting interview questions and determining the appropriate interview pack and
technique based on level of role and advised and supported the line manager accordingly.
* Responsible for advertising and searching live jobs on the internet on day to day basis.
* Liaised with different recruitment agencies on day to day basis to ensure the selection of appropriate
candidates for interview.
* Managed and motivated team members when rejected.
* Insured employment offers are made in line with company policies and are issued in a timely and
accurate manner.
* Negotiating with different companies and candidate in order to get the deal closed.
I have five merits and a Pass
