Dalia El-Sawaf

Develop and implement strategic communication plans aligned with market segment marketing plans

Manage corporate marketing and communications functions, overseeing 4-member team. Direct brand management, online management, PR & CSR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing

Execute the ATL & BTL marketing collaterals for any new product/promotion launching

Create, implements and oversees communications programs that effectively describe and promote the organization and its products including ATL & BTL activities, company or product fact sheets, logos, or other promotional products

Develop and write all marketing collateral printed for the company including brochures, sheets, web content, and any other material the organization makes public to customers, potential customers, investors, media and any other public audience
Manage, generate, and utilize analytics to refine programs for maximize return on investment and track key performance metrics for: marketing campaigns, message creation, brand awareness, and loyalty programs

Collaborate and proactively engage with cross-functional teams across marketing, sales, and customer service to coordinate, communicate and optimize programs to develop messaging and positioning aligned with business requirements and the brand

Manage Elsallab Group events program in terms of planning, execution, and analysis

Manage projects, create and execute measurable, multi-channel communication campaigns and content to support the promotion and commercialization of solutions

Select & Manage vendors and contractors as needed.

Managed corporate marketing and communications functions, overseeing 3-member team. Direct brand management, PR & CSR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing

Oversaw creation of designs, creative concepts and sample layouts with our advertising agency on a daily basis

Executed the ATL & BTL marketing collaterals for any new product/promotion launching

Followed up on campaign design and structure from the initial brief phase till the full launch

Changed communication message as per campaign

Prepared an advertising schedule that suggests how many ads will run per week and how long the advertising campaign will last

Contacted the targeted media outlets to release the advertisement

Stayed abreast of new advertising opportunities
Found combination of media that that will enable the market to communicate the message in the most effective manner possible at the minimum cost
Worked with the press, television, radio and new media, in particular the internet, as well as more unusual platforms

Determined media strategy.

Ensured the presence of TE Data marketing materials the outlets, and ensured that graphics, logos, illustrations and electronic communications adhere to company's branding policy and quality standards.

Co-ordinated with suppliers, handling client queries and troubleshooting on the day of the campaign launching to ensure that all runs smoothly

Ensured that the design is free from flaws

Monitored the campaign performance

Followed up on the launched campaigns

Ensured that the each message delivered is appropriate and targeting the right segment

Managed the magazine’s advertising catalogue & reached new clients to advertise in the magazine.