Marketing Communications Specialist
FedEx Express
Total years of experience :20 years, 11 months
Managing the FedEx Express corporate communications function and ensuring the protection of the brand’s reputation in the media space.
Operated with prominent global clientele such as IBM, Canon, Citrix Systems and Systimax Solutions. Developed communication campaigns that achieved business results in line with defined objectives and strategies.
Planned media campaigns for brands from Unilever, Gillette, Calvin Klein, American Express and GlaxoSmithKline (GSK).
Provided media planning support for clients’ product launches such as Gillette Mach3 Turbo, Crave cologne for Calvin Klein, Knorr ready-to-eat soup for Unilever, Blue Card for American Express with campaign execution.
Assessed different companies and identified potential client leads for different Reuters departments. Explored common ground between what Reuters and prospects had to offer to each other.
Collaborated with a team at Jacobsons Directmail Services on a 1998 promotion for regional distributors of 3COM technical products - maintained database with clients’ input.
• Supported MEMAC/Ogilvy & Mather in a 1998 promotion for MARS confectionary at busy retail customer outlets - increased client’s MARS, Bounty and Snickers chocolates’ sales - exceeded selling target percentage.
Current GPA is 3.26 .
Bachelor of Business Administration; Concentration in Marketing
