Regional Sales Director, MEA
Armstrong Floor Products
Total years of experience :42 years, 6 months
Full P&L responsibility for Armstrong Flooring in the Middle East, Levant, & Africa
o Increased sales by 250%, profit by 500%, and market share by 20% in only 2½ years
o Expanded sales force and re-organised distribution channels to achieve sales growth
o Implemented sales force metrics and dynamic processes plus significant training
Responsible for sales of Gerflor products in Saudi Arabia
o Increased sales by 31% and margins by 39% in 18 months
o Re-organised sales force to focus on specification rather than contractors
o Implemented CRM, increasing number of target projects from
Responsible for sales and support of enterprise solutions in Saudi Arabia
Key Achievements
o Convinced bank to implement $14 million Managed Services solution
o Grew sales by 400% (300% in 3 years)
o Generated 600% growth in after-sales revenue within 3 years
o Implemented a channel program that doubled revenue in 12 months
o Won strategic large corporate customers from well-established competitors
o Increased market share in key market segments & brand recognition in B2B
Sales of $13 million in KSA, Bahrain, Kuwait in 2001/2. Grew sales and margins to create an efficient, profitable company with dominant market share.
Key Achievements
Increased sales by 45%, margins by 77%
Identified and negotiated joint venture with company’s major vendor:
o Projected sales of $40 million and profit of $2.5 million
Owner manager of hotel
Consultative sales of business solutions
o Sold over $1.35 million in a single year
o Reduced costs by $630, 000 p.a. through a channel program
M.A. (Economics), Dundee University, UK