Account Director
Firefly FZ LLC
Total years of experience :13 years, 8 Months
As part of the core leadership team my responsibilities and initiatives as Account Director include developing go-to-market business and strategic plans (service development) + working collaboratively with C-Suite level stakeholders + client relationship development + presentation of data analysis + driving revenue and direction across a client base + sales tactics and operations + ensuring that exemplary levels of service are maintained
• As the leader for the Account and Sales team I am responsible for identifying and qualifying new business opportunities, developing and executing go-to-market plans along with ensuring and driving team motivation through mentorship to reach targets
• Championing and selling digital on behalf of the agency to new and existing clients. This includes making sure the full range of benefits is effectively presented and understood; supplying additional education wherever needed in order to avoid any confusion
• Foster and managing agency client and partner relationships in order to expand opportunities and supply better innovative services to our clients
• Managing the relationship between the client servicing team and the creative team in order to ensure smooth and effective processes and on-time delivery of client work resulting in high customer retention and satisfaction
• Overseeing implementation of client digital marketing strategies (social media, content generation, growth hacking, SEO, digital display creative, PPC, media buying) and optimize existing online campaigns through ongoing analytics to drive and improve ROI
Worked with the CEO on all studio logistics + responsible for all onsite operations and execution + video content strategy and distribution + media managment + video content creation and editing + project management + website CMS maintenance
• I oversaw the planning and implementation of all video content, while coordinating with client marketing managers to execute projects and calculate ROI. This was done after developing approved client proposals.
• Analysing client needs in terms of current objectives within allocated budget, identifying obstacles, scoping potential solutions, and performance improvments. This was done while monitoring key client KPI’s.
• Achieved a time saving of 45min per video filmed resulting in a 5min clip after editing on Final Cut Pro. More than 2000 videos were created during three years, resulting in a viewership of over 2.3 million on YouTube.
• Responsible for leading the project team to implement all activities within required timeframe and budgets to ensure maximum ROI. Oversaw all online activations of video content distribution strategies.
• Created the communication strategies for digital content by combining market data, product and service knowledge and consumer research to produce the ideal environment for creative development.
Reported directly to the CEO on all sales + responsible for generating and managing sales pipeline + identifying market opportunities + client proposals + pitch presentations + client contract negotiations + account management + payment collections
• I was responsible for generating and maintaining a sales pipeline through cold calls, emails, and setting up meetings and pitches (avg. 20 per month). Over the course of 1 year this resulted in more than 15 clients, mainly from the Healthcare industry (avg. spend per client of $5, 000 per month)
• Analysing competitor activities and provide reports with recommendations for growth to key stakeholders while establishing and monitoring KPI’s for all sales and new business development opportunities
• Streamlining all communications and account management processes between clients senior teams and Big Band Media; improving and ensuring both a higher level of client satisfaction, efficacy and quality of work
• Generated P&L analysis reports every financial quarter to key stockholders with recommendations, problem solving strategies and execution plans
• Developed business plans, lead generation and strategic approaches for both new and existing clients in order to drive revenue growth for Big Brand Media
Worked within a team that reported to the campus manager to set up the social media profiles for Facebook, Twitter and YouTube + blog content creation and editing + liaising with consultant to develop and execute content distribution strategy
• Due to my leadership ability and work ethic, I was placed in charge of developing and maintaining SAE’s first social media profiles and blog (www.saefor.me). This project was due to my proof of its effectiveness as a communication tool by growing the fan base by 5000 within a month
• While copywriting content from the blog (e.g. podcasts, articles & videos), I was also responsible for editing weekly articles contributed by students to the blog and team building a group of student reporters
• Planned social media and email marketing campaigns to grow SAE Institute Dubai's website and blog traffic. This was done by combining content (e.g. podcasts) with various paid CPC & CPM advertising platforms, such as Google Adwords, Facebook Ads, AdBrite and Mobile Ads
• Utilising Adobe Photoshop and Illustrator for certain graphical regiments on the blog and other online promotional material, such as e-newsletter
• Improving the productivity of promoting and preparing post event briefs by utilises various online media outlets such as Facebook to student body.
1st Class Honours Degree