devavrat desai, Sr. Product Manager/ Brand Manager - Respiratory Team

devavrat desai

Sr. Product Manager/ Brand Manager - Respiratory Team

GSK Pharmaceuticals Ltd. - Respiratory Team - PRIDE

Location
India - Mumbai
Education
Master's degree, Marketing
Experience
16 years, 10 months

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Work Experience

Total years of experience :16 years, 10 months

Sr. Product Manager/ Brand Manager - Respiratory Team at GSK Pharmaceuticals Ltd. - Respiratory Team - PRIDE
  • India - Mumbai
  • My current job since December 2012

Position: Sr. Product Manager/ Brand Manager - Respiratory Team (Dec 2012 till date)
Role & Responsibilities: • All strategic initiatives & Complete Respiratory portfolio management for Respiratory Team - PRIDE
• Handling complete marketing of brand Seretide in India
• Developing Brand plan and Media plan for Seretide Range & Ventorlin range.
• Developing & Ensuring execution of KOL management & Patient Management plans.
• Developing future strategies to strengthen GSK's position in Respiratory Market in India.


➢ Participated in Respiratory Masterclass involving total of 10 Indian KOLs.
➢ Proposed & got approval for Patient Management Portal for Asthma Patients in India.

Product Manager at Abbott India Ltd. - Specialty Care Division
  • India - Mumbai
  • June 2011 to December 2012

Position: Product Manager - Specialty Care (June 2011 till date)
Role & Responsibilities: • All strategic initiatives & Complete portfolio management for Specialty Care Division (SCD)
• Developing Brand plan and Media plan for SURVANTA, Lucrin & Aluvia.
• Ensuring KOL management & Key account development.
• Developing neonatology portfolio for SCD - Abbott India Ltd.
• Regular follow up & field work with sales force for the execution of activities and campaigns.

➢ Conducted 1st "Neonatal & Pediatric Pearls" Conference in India in Jan '12. A 2 day residential conference.
➢ Biggest & First of Its kind conference in India by any pharma company in Neonatology.
➢ Total Gathering of 200+ Neonatologists: - All top 170 from India & 30 from Sri Lanka, Oman, Iraq & Nepal. Total of 8 Top KOLs from USA, 1 from Australia & 6 from India were Faculty.
➢ Achieved 100% of SURVANTA & Aluvia Sales target in 2011.

Asst. Product Manager at Abbott India Ltd. - Specialty Care Division
  • India - Mumbai
  • June 2010 to May 2011

Position: Asst. Product Manager - Specialty Care (June 2010 till May 2011)
Role & Responsibilities: • Development of Promotion concept, product strategy and execution plan for Specialty Product Division.
• Designing & implementation of SOPs for SPD for Field Force payment/advances & streamlining the whole process.
• Complete planning & execution of KOL meeting activity: "VIMA Update" for Anaesthesiology brand SEVOrane.
• Developing the entire Re-launch Plan, brand plan and media plan for Klacid IV.


➢ Successful Re Launch of Klacid IV in 2010 all across India
➢ 115% sales target achievement for Klacid IV post re-launch with 220% growth.
➢ Made Survanta achieve Target of 100% from 77% YTD ach mid yearly.
➢ Successfully Celebrated 10th Anniversary of SURVANTA in India in 2010-11 reaching 1400+ Neonatologists, 2700+ Paramedical Staff from 650+ NICUs

Associate Marketing at Abbott India Ltd.
  • India - Mumbai
  • May 2009 to May 2010

Position: Associate Marketing (May 2009 till May 2010)
Role & Responsibilities: • Development & execution of Customer Relationship Management programs.
• Development of Tender management process.
• Ensuring support to field force.

Demand Manager at Abbott India Ltd
  • India - Mumbai
  • April 2009 to February 2010

Co - Position: Demand Manager (Apr 2009 to Feb 2010)
Role & Responsibilities: • Intra departmental co-ordination between Marketing, Finance & Supply chain.
• Managing monthly cycle of web publishing forecast data for Abbott India affiliate on RIC regional level.
• Shortfall management mainly for imported brands.
• Managed yearly plan meet for plan of 2010 for all divisions.
• Conducting & co-ordinating for monthly demand review meets.


➢ Established online Tender Management process for division
➢ Conducted Pre - Plan meet & Plan 2010 meeting Successful

Management Trainee at Abbott India Ltd
  • India - Mumbai
  • June 2008 to May 2009

Position: Management Trainee (June 2008 to May 2009)
Role & Responsibilities: • Field work & New territory development for 6 months.
• Assisted divisional head & national sales manager in management of brand initiatives for brands like SEVOrane, SURVANTA, Klacid IV etc.
• Conducted "MEDICI GAME: INNOVATION WORKSHOP" for national KOLs.


➢ Achieved target more than 100% for consecutively 4 months. Developed new territory worth 5 Lacs PM

Summer Intern at Panacea Biotec Ltd
  • India - Bengaluru
  • May 2007 to June 2007

Summer Intern: Panacea Biotec Ltd. (May 2007 - June 2007)
• Studied molecule preference by GPs & CPs about Antibiotics, Pain relievers, Cardiac drugs & G.I. drugs. (Primary & Secondary research & Analysis)
• Analysed Pain management for treatment of SOS, Acute & Chronic pain by GPs, CPs & Orthopaedic doctors.
• Awareness check, Perception analysis & Usage pattern of Nem. Sustain release drug of Panacea called "Will-GO" in Pain Management across 3 metros - Mumbai, Delhi & Banglore.

Winter Project: 1. M TV Asia
• Done primary research, perception analysis & feasibility study for their upcoming shows. Also Worked on LYCRA M TV Style Awards.
2. Champali Garden Pvt. Ltd.
• Worked on Branding of their product - flowers for domestic market. Also worked on planning the strategy for "B to B branding & promotional activities".
• Primary research to find out feasibility of sales for new Target Audience - 5 star hotels, Florists, Cake shops.
3. Webstudies, Mumbai
• Conducted an event for new product launch on Maths (Mathcentre) to increase awareness.

Supervisor of all the 3 Polyhouses at Champali Garden Pvt. Ltd
  • India - Pune
  • June 2005 to April 2006

Champali Garden Pvt. Ltd. (June 2005 to Apr 2006)
• Supervisor of all the 3 Polyhouses, controlling facilities for production of horticultural produces (flowers)
• Responsibilities: Maintenance of polyhouses, controlling production facilities & training people about handling floricultural products, its packaging etc.

Education

Master's degree, Marketing
  • at Welingkar Institute Of Management
  • April 2008

PGDBM Welingkar Institute Of Management, Mumbai 2008 70%

Bachelor's degree, Botany
  • at R. Ruia College
  • April 2005

B.Sc. R. Ruia College, Mumbai 2005 72%

High school or equivalent, Science
  • at Mumbai University
  • April 2002

HSC Tilaknagar Vidyamandir, Mumbai 2002 73%

High school or equivalent, SSC
  • at Maharashtra State University
  • April 2000

SSC Swami Vivekanand Vidyamandir, Mumbai 2000 76%

Specialties & Skills

Brand Management
Marketing
Market Research
Key Account Development
ACCOUNT DEVELOPMENT
MARKETING
PEDIATRIC THERAPY KNOWLEDGE
PRODUCT MANAGER
KOL Relationship Management

Languages

English
Expert
Hindi
Intermediate
Marathi
Expert
German
Beginner