Product Manager - Mortgages
National Bank of Abu Dhabi
Total des années d'expérience :17 years, 7 Mois
• Managed the Mortgage Portfolio in line with the marketing strategy of Consumer & Elite Gold Banking and within the overall framework and direction of NBAD;
• Identify opportunities and target segments, develop and launch new Consumer Banking Mortgage products. Drive for timely execution, co-ordinate with various Divisions to ensure all aspects of the Product Development including Systems, Processes and Procedures, Audit compliance, and Legal/Risk approvals are in place;
• Manage Mortgage Products and ensure continued competitiveness, high levels of customer satisfaction, optimal service quality standards, acceptable risk levels, minimize costs, and improve overall Products profitability;
• Implementation of new products, making changes to existing product and participating in the ongoing maintenance of current retail mortgage products;
• Built successful relationships with third parties: Developers; Real Estate Agents; Mortgage Brokers; Valuers; Conveyancers; etc. to improve value proposition, offer unique products, and enhance acquisition model.;
• Responsible for monitoring and reporting on competitive and industry developments pertinent to the Businesses tactical positioning and which influence our ability to achieve plan goals for volume and profitability.
• Managed Mortgage Products pricing policies and maintain profitability while sustaining competitiveness.
• Lead the market through exceptional service delivery to customer, best in market turn-around-times, simplicity, efficiency, and reliability;
• Built seasonal campaigns to maintain share of voice and awareness, and enhance overall market share;
• Actively seek and conduct meetings, local and national business partners, trade shows and conferences to successfully support with the establishment of the product;
• Draft and implement business development tactics tailored to the UAE market;
• Act in a timely and acceptable manner (within the defined Consumer Banking strategy) in anticipation of dynamic market needs and to external environment changes including competitors offerings, with amendments and enhancements to existing Products features, criteria, and processes;
• Plan, propose, develop, launch, and manage promotions and campaigns to create sales opportunities and complement Sales efforts;
• Ensure adequate product visibility, both outdoors and in branches, and enhance product value and visibility through Campaigns and Promotions.
• Developed and implemented effective credit control policy, and SAP Credit Management System.
• Evaluated and reviewed all new and existing customers’ financial status and credit worthiness, based on their existing asset value and financial reports.
• Prepared weekly cash forecasts and provided regular feedback on receivables, outstanding and made recommendations to ensure timely collection of receivables.
• Analyzed all aspects of the sales ledger and prepared various reports like monthly Debtors ageing reports etc.
• Responsible for bank transaction like cash deposit and claiming of returned cheques.
• Ensured accurate and timely closing of month-end credit control, and managed overall relationship with customers in order to reduce exposure to potential bad debts.
• Maintained appropriate business system to accomplish defined sales objectives. As well as managed customers’ mortgage applications, and coordinated with them for completion of pending documentation and associated formalities;
• Sustained healthy relations with customers by helping them maintain their property portfolios mortgaged by the bank, ensuring prompt attendance to complaints and by soliciting referrals through superior customer management as well as maintaining good relationships with staff at developers’ office;
• Closely liaised with the Bank’s policy, Credit and Operations while processing applications;
• Analyzed competitors strength/weaknesses and monitored changes in the mortgage market;
• Kept abreast of Anti Money Laundering checks and procedures.
Worked as a Temporary Financial Controller to assist the Finance and the Marketing Department with the launch of
the Playstation 3 Gaming console in Dubai Market.
Coordinated events & promotional activities, and prepared budget for them.
Evaluated stock and provided logistical Support.
Supervised promotional events
Prepared budget reports for future marketing expenses in the Middle East.
Oct'05 - Feb'06: Attended Internship program as (Temporary Financial Controller) • Worked as a Temporary Financial Controller to assist the Finance and the Marketing Department with the launch of the Playstation 3 Gaming console in the Middle East. • Events & Promotional Activities and Budget control. • Stock Evaluation and Logistical Support as well as supervise promotional events. • Prepared budget reports for future marketing expenses.