Diaa Halayka, Corporate Key Account manager

Diaa Halayka

Corporate Key Account manager

I english

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, Marketing & International Business
Experience
3 years, 11 months

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Work Experience

Total years of experience :3 years, 11 months

Corporate Key Account manager at I english
  • United Arab Emirates - Dubai
  • My current job since July 2013

prepare and conduct the annual renegotiation of customer agreements for key account portfolio
 Identify marketing opportunities, networking and fact-finding and calling on and closing new accounts.
 Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients
 Responsible for the development and achievement of sales through the direct sales channel
 Focusing on growing and developing existing clients, together with generating new business
 Write business plans for all current and opportunity tender business
 Act as the key interface between the customer and all relevant divisions
 Manage execution of iEnglish Account agreements.
 Manage and penetrate customers at all levels and develop relationships with government and non-government accounts that enable achievement of plans and objectives.
 Prepare and deliver effective presentations that implement approved I English Business Plans and employ effective game theory and negotiating strategies.

Senior Marketing Development at al Rowad For Training & Development
  • United Arab Emirates - Abu Dhabi
  • March 2012 to July 2013

 Develop and enhance portfolio of accounts through relationship management of Key contacts within customers’ organization
 Demonstrate a strategic selling approach by identifying key decision makers for various product areas, while successfully positioning and communicating a value proposition.
 In close collaboration with the solution team, plan and execute market development events that have high impact in terms of enrollments and cost. Travel to and lead events as necessary.
 Participate in and contribute to long range planning with product team and others that ensures revenue and market share growth
 Coordinate the market development activities of other editorial team members, including developmental editors and editorial coordinator, as required.
 Work with full solution team to craft, test, and refine solution message and collateral.
 Demonstrate confidence, practical intelligence and an accountability for growing new buyers and delivering revenue targets
 Create strategic market development plans for specific high potential and high growth course areas.
 Contacting the decision makers of world known universities and colleges and signing memos of understanding e.g George Town Washington - USA, Singapore University - Singapore.
 Develop new marketing completion tools that reflect the Company goals and strategies.

Senior Marketing Executive at Al Rowad for Training & Development
  • United Arab Emirates - Abu Dhabi
  • October 2011 to March 2012

 Maintain strong relationships with key contacts in existing accounts and develop new accounts
 Liaise between the technical training team and clients, as well as senior management and stakeholders
 Identify market trends, gaps and niches
 Leverage my technical and industry-specific knowledge to develop strategic business development training plans and B2B marketing strategies
 Develop incentive and marketing programs for customers
 Oversee high leadership program management
 Conduct client presentations and negotiations
 Provide quotes on major projects and manage account transitions
 Work with marketing teams and other internal colleagues to meet customer needs
 Prepare a detailed business plan so not lose sight of company goals and objectives.
 Contact professional advisors and consultants such from UK, USA, Singapore, and Australia, to provide expert information about specific fields in training.
 Attend workshops, trade shows, and seminars to keep up-to-date on changes in the industry. (( UK, Singapore, Dubai )).
 Track and record activity on accounts and help to close deals to meet these targets
 Attend industry functions, such as seminars, and provide feedback and information on market and creative trends

Marketing representative at Al Baha Marble & Stone Company
  • Jordan - Amman
  • November 2004 to September 2006

 Designing new shapes of Marble that fits the market needs.
 Market all types of Blocks, Slabes to local customers.
 Present new products and enhance existing relationships
 Work with marketing teams and other internal colleagues to meet customer needs

Education

Bachelor's degree, Marketing & International Business
  • at Middlesex University
  • July 2010

Related subjects: Marketing research, Strategic Management, Electronic Marketing, Strategic Marketing Management, Business Law,Relationship Marketing, international marketing, Principles of Management, Advertising, Marketing Behaviour, Introduction to Microeconomics, Principles of Finance, Principles of Accounting, Intermediate Accounting I &II, Cost Accounting, international finance, business management, TQM ‘ Total Quality Management”.

Specialties & Skills

Leadership Development
Marketing Systems
International Work
Creativity
Problem Solving
ISO 9001-2008 Certified Internal Auditor
Adobe Illustrator
SPSS, Statistical Package for the Social Sciences software.
Microsoft office

Languages

Arabic
Expert
English
Expert
German
Beginner

Training and Certifications

Stock simulation (Certificate)
Date Attended:
April 2008
Valid Until:
April 2008
Building successful Teams in organizations (Certificate)
Date Attended:
February 2012
Valid Until:
February 2012
Innovative problem solving & Decision Making (Certificate)
Date Attended:
September 2012
Valid Until:
September 2012
ISO 9001-2008 Certified Internal Auditor (Certificate)
Date Attended:
June 2012
Valid Until:
June 2012
Resilient Leadership management (Certificate)
Date Attended:
March 2012
Valid Until:
March 2012