Diana Seyouri, Managing Director

Diana Seyouri

Managing Director

SelfStir Limited (UK Company)

Location
Lebanon - Beirut
Education
Master's degree, Business Administration
Experience
27 years, 9 Months

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Work Experience

Total years of experience :27 years, 9 Months

Managing Director at SelfStir Limited (UK Company)
  • Lebanon - Beirut
  • My current job since October 2010

SelfStir Limited provides web-based human development services to individuals and corporations. Strongly connected with Organizational Development methodologies and tools, SelfStir approaches human development through creativity and innovation, integrating technology with people, overcoming the limitations of traditional methods.

Responsibilities:
• Product Designer for SelfStir.com and SelfStir Business
• Lead a team from conception to implementation within a 6 months time frame.
• Designed the legal framework of the organization to meet Global standards; our product can be sold to over 90% of the global market by meeting all the legal requirements.
• Created a network of strategic partners that represent our Brand across major markets in the world, while we continue to provide technical and sales support across all time zones.
• Continually overcame challenges, which other established organizations would never face and yet were able to develop a successful product that competes with global organizations.
• Engaged local experts to participate in the development of our products and maintained their loyalty and belief in us until today.
• Secured Financial Investments for the Phase II of our product and guaranteed its continuity.
• Structured the organization so that all the stakeholders are also owners and thus creating sustainability no matter the movement of people coming and or out of the organization.
• General Management including Leadership, budgeting, strategy, business development, training and development, culture development & organization development.

Organizational Development Consultant at Skopos Consulting
  • Bahrain - Manama
  • June 2006 to September 2010

Projects:
• Zain Ghana (Lead Consultant)
o OD support for the Zain Transformation Team
o Executive Coaching
o C-Level and Director-Level workshops
o Team Building / Team Development / Team Leader Coaching
o Culture alignment with outsourced companies

• Celtel Nigeria Limited / Zain Nigeria (Consulting Team Member)
o Strategic Initiative Workshops
o Roles & Responsibilities Workshops
o GE Workout facilitation
o Executive Coaching
o OD support for the Zain Transformation Team
o Team Building / Team Leader Coaching
o Internal OD team Development

• Fastlink / Zain Jordan (Lead Consultant)
o Culture Survey / Survey Findings Workshops / Culture Awareness Sessions
o Executive Coaching
o Team Building
o Change Management Team Support
o Employee Relations Team Support
o Internal OD team Development

• Zain Kuwait (Consulting Team Member)
o Joint Leadership Assessment with Oliver Wyman
o Internal OD team development

• SABIC Saudi Arabia (Consulting Team Member)
o Organizational Diagnosis using a Culture Survey for 21, 000 people

• Mobitel / Zain Sudan (Special Assignment)
o Provided support for the launch of the Performance Management System

• Internal Skopos Projects
o Lead - Public Relations / Marketing
o Support - Resource Center Support
o Lead - IAM - Skopos Performance Management System
o Lead - Technical Development

Training:
• Attended Extraordinary Leadership / Extraordinary Performer Facilitator’s workshop
• Attended a Team Building Facilitator’s workshop
• Attended a Change Management Workshop and assisted in the facilitation of small team sessions
• Attended an Organizational Development training workshop
• Attended an Organizational Design Workshop
• Attended an Executive Coaching Workshop
• Facilitated a Team & Group Development Workshop
• Facilitated a Marketing / Business Development Workshop

Consultant at Xact Marketing Consultancy
  • Lebanon - Beirut
  • May 2003 to May 2006

Projects in eBusiness, sports marketing, public relations, strategic management & marketing, business development, SMS marketing, e-mail marketing, web site optimization

Selected Projects:
Bistro 21 - PR, SMS marketing, e-mail marketing
Motorola - Technical consultant for the Contracts Department
Taqarub - Corporate identity
DeLonghi ME - Strategic planning
Dubai Investment Park - Web consulting
UM7 - Training
EMASCO Training - Program development, business development, and marketing
WebViews Inc. (Canada) - Business development
Zayed University, ITI - Project development for government training & human development
Sheikh Abdullah Al Qassimi Ralley Team - Sponsorship
Management of eBusiness Projects
Phoenician Arts - Website optimization & search engine optimization

Associate Consultant at 121strategies.com
  • United Arab Emirates - Dubai
  • June 2001 to January 2003

121strategies.com is an online communications agency and consulting firm, focusing on the direct marketing and interactive capabilities of the Internet. Being an Associate Consultant, the position entailed the full range of responsibilities of business development, proposal writing, strategy development & planning, creative conceptualization, translations & transliteration, implementation, managing and control of outsourced jobs, client servicing, monitoring, reporting, database management, invoicing and training.

Projects completed: Online product launches, product positioning, online game development, online competition development and logistics, database administration and building, newsletter development, email marketing, data-driven web sites, web publishing and content management, online market research, e-commerce web planning, PR and event management, development of marketing & sales material, business development plans, training & public speaking.

Major Accounts: Paco Rabanne, Davidoff Coolwater

Instructor of Marketing and Information Systems at American University of Sharjah
  • United Arab Emirates - Sharjah
  • September 1999 to June 2001

Courses taught: Principles of Marketing, Business Information Systems (Course Coordinator)
Courses developed & taught: Internet Business Applications (MIS), E-Commerce (Marketing)
Committees Served: Business School Catalog Committee, Marketing Program Development Committee, Business School Web Applications Committee, IT Web Committee (Chair, Training Sub-Committee), Student Center Committee, Senate Student Affairs Committee.
AUS Continuing Education Center: Government of Sharjah Executive Development Program, Marketing Module, 6 hours lecture on: Marketing of Nations, May 22 & 23, 2001

Part-time Instructor of Marketing at American University of Beirut
  • Lebanon
  • February 1996 to June 1999

Responsible for teaching all sections of BAd 241, Marketing Management

General Manager, Lebanon at CompuBase International
  • Lebanon
  • March 1998 to December 1998

General Management and control of CompuBase Abraj (Beirut) and CompuBase Tripoli. Responsibilities include financial planning, budgeting, strategic management, management training, business development, product development and quality control in Lebanon.

Marketing Manager at CompuBase International
  • Lebanon
  • October 1997 to March 1998

Planned and implemented a strategic marketing plan for the Lebanon CompuBase Int'l Computer Training Centers. Developed a sales network with local computer dealers. Segmented the market and developed a new marketing mix for the government and business market, which included the development of on-site training and training consulting. Retrieved and submitted all pre-qualification forms for computer and technical training in the public sector.

Consultant at Freelance
  • Lebanon - Beirut
  • January 1997 to October 1997

Consulted on various projects in Lebanon for:
• The United Nations Economic and Social Commission for Western Asia (ESCWA) - 1 Month
• Destination Internet Services - 5 Months
• The American University of Beirut Internet Research and Course Web Development Project - 3 Months
• MartPoint Marketing Research - 1 Month
• American University of Beirut Advisor for MBA students
• CompuBase International Repositioning Project - 2 Months, after which I was hired as a full time Manager.

Education

Master's degree, Business Administration
  • at Boston University
  • May 1994
Bachelor's degree, Marketing
  • at Bentley College
  • January 1991
High school or equivalent, Oxford and Cambridge GCE 'O'Levels
  • at British School of Paris
  • May 1986

Specialties & Skills

Leadership Development
Product Design
Management Consulting
Training
Organizational Design
Training and Education
Internet, E-Commerce & E-Business
Strategic Decision Making
Consulting
Leadership Development
Marketing Strategy
Organizational Development
Project Management
Operations Management
Leadership Development
Change Management
Team Building

Languages

English
Expert
French
Intermediate
Arabic
Intermediate

Training and Certifications

Organizational Design (Training)
Training Institute:
Skopos Consulting
Date Attended:
October 2009
Duration:
20 hours
Professional Scrum Product Owner (PSPO) (Certificate)
Date Attended:
October 2011
Valid Until:
January 9999
Extraordinary Leader Certified Facilitator (Certificate)
Date Attended:
May 2008
Valid Until:
January 9999

Hobbies

  • Swimming
  • Skiing
  • Scuba Diving