Senior Social Media Executive
The Entertainer
Total years of experience :14 years, 6 Months
- Create, implement and monitor comprehensive social media strategies
- Fully in charge of creating engaging content across all social media channels
- Responsible for the ongoing management and growth of The Entertainer’s social media presence across all social media channels and in alignment with business strategies
- Collaborate with internal teams to develop marketing plans that leverage the social media space
- Compiles measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
- Develop the strategy for, oversee the execution of, manage the budget, and measure the success of social media efforts
- Allocate budget to various ongoing campaigns on social media channels
- Contribute to increasing sales traffic through and converting clicks into downloads/purchases via social media channels for the launch of The Entertainer app across MENA, Singapore, South Africa, and Cyprus
Responsible for publishing all internal/external publications and press releases, and for the planning and execution of press conferences and event sponsorships/conferences
Monitor the implementation of OCI’s corporate brand identity and corporate design, and for the design and production of all marketing material (including that of subsidiaries), the maintenance of the group image library, and the creation of OCI’s corporate video project
Gathered all content and photography for OCI’s 2009 and 2010 annual reports
Contributed in the implementation of a full Billboard Campaign for OCI
Assisted the Human Resources Department by developing HR communication concepts for all topics relevant to OCI, and implemented a group marketing manual to standardize and maintain brand consistency internally/ externally
Designed a corporate portal which allows all employees to access all company information
Coordinated and planned internal and external events, including promotional and branding events
Responsible for communications with various marketing agencies, and within different departments
Wrote all company news for the Vodafone News Letter, maintained the website, and updated it on a daily basis
Graduated with a 3.6 GPA. Courses include: Integrated Marketing Communication Campaigns, Principles of Advertising, Principles of Marketing, Management Fundamentals, Mass Media Writing, Business Communication, Mass Communication Research, Graphic Communication, Consumer Buyer Behavior, Public Relations Theory, Introduction to Political Science, Mass Media Ethics, Macroeconomics
