Dona-Maria Souhaid, Head Of Digital

Dona-Maria Souhaid

Head Of Digital

Makhzoumi Group

Location
Lebanon - Beirut
Education
Master's degree, Information and Communication
Experience
12 years, 3 Months

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Work Experience

Total years of experience :12 years, 3 Months

Head Of Digital at Makhzoumi Group
  • Lebanon - Beirut
  • My current job since December 2017

• Managing Makhzoumi Group Digital team, 7 entities (Fouad Makhzoumi - Makhzoumi Foundation, Beirutiyat, Dialogue youth, National Dialogue Party, Forum for National Dialogue, Mountada Al Hiwar Al Islami)
• Collaborate with internal teams to ensure brand consistency
• Training Staff, Volunteers, and candidates of the electoral campaign and their teams to use digital technologies
• Leading Fouad Makhzoumi and Lebnen Herzen (of 9 Candidates) Digital Electoral Campaign
• Design and implement company digital strategies within budget requirements

Digital Media Strategist at Think Media Labs
  • Lebanon - Beirut
  • January 2012 to November 2017

o Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.
o Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
o Analyze and report social media actions on a monthly basis.
o Work with teams to create a solid branding message that's reflected across the client marketing materials, social media content and shared by employees
o Explore and identify ways to integrate social media into our client's business strategies and marketing campaigns
o Develop successful sales strategies and proposals. Assist in social media pricing.
o Develop and make effective sales presentations
o Define key performance indicators and collaborate with our in-house data analysts to implement enterprise level measurement and reporting methods to gauge success
o Develop social media calendars and plans
o Direct and assist in social media implementation
o Provide strategic direction for social media community managers
o Ensure that the agency and its clients stay on top of emerging social media trends
o Benchmark our clients' competitors' social programs
o Continually and proactively bring new social media ideas, strategies and proposals to our clients
o Manage online communities
o Mobile Application Project Manager
o Facebook Application Project Manager
o Help concept highly creative social media content

Education

Master's degree, Information and Communication
  • at Saint Joseph University
  • June 2009

french system

Specialties & Skills

Media Communications
Social Media Marketing
Digital Media
Digital Strategy
Digital Marketing
Client Servicing
Digital Advertising
Mobile App Strategy
Digital Strategy
Digital consultancy
Event Coverage

Social Profiles

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Hobbies

  • Technology, Digital technology, music, Social Media