National Sales And Marketing Manager
.Elite Fancy Food Corp
Total years of experience :26 years, 11 months
• Manage to reduce the effect of Covid 19 in 2020 on sales and profit by controlling the expenses and focus on the Hypermarkets and Supermarkets.
• Achieved profit by 11% in 2017 - 8% in 2018 - 6% in 2019.
• Increased sales by 12% (2017) - 8% (2018) - 5% (2019).
• Develop and launch new private brand for snacks in 2019.
• Reduce the returns by 8%.
• Establish new tracking and reporting system for sales.
• Manage seven branches in the kingdom.
• Prepared and analyzed monthly/quarterly/yearly reports and provided valuable inputs to the top management.
• Establish and develop communication system between all departments
• Develop strong relationships with the customers in the market in order to support business growth.
• Attend International exhibitions to meet with our suppliers and add new brands and companies to our portfolio (ISM in Germany - Gulfood in Dubai - Yummex ME in Dubai - Bursa Food Point in Turkey - CNR EXPO Istanbul in Turkey)
• Strategic market planning
• Putting the yearly target for all sales
• Drove up target-market product sales by 14% through designing and launching a new marketing strategy.
• Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
• Negotiate and signed Key Account and Wholesales yearly contracts with Win-Win situation.
• Direct contact and negotiation with suppliers and providing a monthly business review to track the business.
• Establish a business in chain Market
• Achieved profit by 10%
• Planned, organized, and communicated all sales procedures in all branches
• Prepared and analyzed monthly/quarterly reports and provided valuable inputs to the top management.
• Establish and develop communication system between all departments
• Develop strong relationships with the customers in the market in order to support business growth.
• Achieved profit by 10% in 2014
• Increased sales by 15% (2013/2014) in Local Chanel.
• Increased sales by 20% (2013/2014) in Export Chanel.
• Increased Export customers from 10 to 14 customers (2013/2014).
• Launch 2 new Sku’s in 2014 with full launch plan.
• Planned, organized, and communicated all sales procedures with our Distributor in Saudi Arabia (Cigalah Group).
• Prepared and analyzed monthly/quarterly and annual reports and provided valuable inputs to the management.
• Establish and develop communication system between all factory departments.
• Signed manufacturing agreement with Panda for private label in Oats.
• Develop strong relationships with the customers in the market in order to support business growth and gain commercial advantage by manufacturing private for (Panda - Othaim - Carrefour).
• Attend international exhibitions as exhibitors ( Gulfood - Africa Big 7 - Snackex Turkey )
Increased sales by 18% (2010/2011) in Key Account Chanel.
Increased sales by 20% (2009/2010) in Export Chanel.
Regularly track and assess the sales performance and provide the needed plans and leadership to close any gaps to ensure delivery of the plans by year end.
Monitor and follow up the implementation of sales plans to ensure that agreed sales targets and objectives are met and initiate corrective action
Planned, organized, and evaluated all sales procedures and policies to ensure effective results.
Prepared and analyzed monthly/quarterly and annual reports of customers, and provided valuable inputs to the management.
Coached and mentored area managers staff to enrich their competencies for achieving business goals.
Developed collaborative, effective/efficient working relationships and ensured cross divisional roles are appreciated and valued.
Own and ensure the execution of the sales organization development and training and drive an effective talent management program that is designed to create a sustainable self-promoting organization.
Develop strong relationships with the customers in the market in order to support business growth and gain commercial advantage.