General Manager
ORIENTAL HOUSE TRADING
Total years of experience :18 years, 6 Months
Determine areas of improvement for cost control and initiative changes
•Increased market share by ensuring total client satisfaction and encouraging referrals
•Achieved monthly, quarterly and yearly targets (> 100M$ p.a.) and KPIs
•Improved the accuracy of budget forecasts by 20%
•Improved customer satisfaction level by 20% through customer demand analysis which resulted in generating over 10M$ additional sales (YOY) - immediate 20% sales increase
A diversified career with BALADE FARMS, a Dairy Manufacturing Facility with Distribution Arm. The company Manufacture Dairy Products and distribute in the GCC.
•Manages the GCC region to ensure profitability and sustainable operation through analyzing processes and optimizing costs
•Build leads and educate a team of sales, logistic, and production managers
•Schedule training and experience courses to uplift the knowledge of the team
•Established relationships within a Fortune 500 company and guided sales representatives to close deal generating $2M in recurring annual revenue
A progressive career with Al Aqilii, a diversified capital group. The company distributes food and non- food products. Employing 680 people with 1 billion AED turnovers.
•Successfully developed strategies and repositioned the company through restructuring sales function and optimising the use of the existing resources.
•Minimized potential risks by diversifying company’s client’s portfolio to ensure 60% of sales to hypermarkets whilst the remaining 40% were distributed between the mini markets, groceries and wholesalers.
•Leads a team of sales managers, service managers, regional finance managers, and warehouse managers with a total headcount of 680 employees.
Secured outstanding in-store presence by leading and training a team of sales and merchandising, and improving their performance regarding product knowledge and execution.
•Created new and innovative trade marketing activities to increase brand awareness and sales volume.
•Negotiated yearly contracts with Key customers, including rebate structure and promotion calendar.
•Successfully created highly effective business networks with key clients.
(UAE, Bahrain, Iraq),
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