Emad ElKady, Head of Digital Strategy and Advertising

Emad ElKady

Head of Digital Strategy and Advertising

Right Click Advertising

Location
Egypt - Cairo
Education
Diploma, Analytics and Adwords Professional
Experience
25 years, 5 Months

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Work Experience

Total years of experience :25 years, 5 Months

Head of Digital Strategy and Advertising at Right Click Advertising
  • Egypt - Cairo
  • My current job since June 2013

Creating, developing and overseeing digital marketing strategies and their implementation

Supervising and coordinating with creative agencies and freelance content teams

Creating MRDs and technical brief documents for development teams and ad agencies

Identifying and developing mid and long-term strategic business plans and financial budgets

Identifying, developing, and closing of strategic business opportunities and partnerships.

Reviewing financial statements and performance reports to ensure goal achievement and to determine areas for improvement.

Directing the day-to-day implementation of the annual business plan

Leading the Biz Dev team to achieve overall targets and P/L projections.

Leading the customer service unit as well as handling any escalations to ensure customer satisfaction.

Coordinating with HR dept. to ensure a collaboration working environment, the development of employees, and the implementation of policies.

Head of Business Development & Marketing - Mortgage at Credit Agricole
  • Egypt - Cairo
  • March 2010 to May 2013

- Developing and implementing business plans and sales strategies
- Negotiating contracts and MOU with real estate developers to establish new sales channels
- Monitor, analyze, and report to BOD mortgage market trends and identify new opportunities.
- Propose new products and loan structuring and obtain regulatory and CBE approvals

Commercial Director at Al Jazeera Exhibition Services
  • Bahrain - Manama
  • January 2006 to February 2010

Launching new international markets and establishing international supply chain.
Supervising all marketing and sales activities
Reporting on P&L, ROI, and business performance analyses
Reporting on mark metrics and performing SWAT analyses
Supervising design and production in Europe and Dubai

International Business Development Manager at United Group Expo
  • United Arab Emirates - Ras Al Khaimah
  • February 2004 to December 2005

Developing and building high-level customer relationships with international companies
Identifying business opportunities, negotiating and closing long term contracts
Project management duties for international operations and clients
Established the Quality Control Department

Product Marketing Manager at Good News 4me
  • Egypt - Cairo
  • April 2001 to November 2002

- R&D markets for the web portal and WAP mobile development
- Conducting market analyses to id target customers, market trends, and gain consumer insight
- Preparing and pricing content syndication and technical development offers
- Creating market requirements document
- Coordinating and briefing sales and marketing team members  Carrying out product presentation and demonstrations

Technical and Customer Support Supervisor at CompuMall
  • Egypt - Cairo
  • December 1997 to November 2000

Customer Service
IT technical Support

Program Coordinator at AFS Intercultural Exchange
  • Egypt - Cairo
  • May 1997 to December 1997

Exhcange Students Year-Long Hosting Program Coordinator

Education

Diploma, Analytics and Adwords Professional
  • at Google Academy
  • April 2015
Bachelor's degree, Business Administration
  • at Modern Academy
  • June 2004

overall grade: Very Good

High school or equivalent, American High School Diploma
  • at Nestucca High School
  • June 1995

3.56 GPA

Specialties & Skills

International Business
Administration
Soft Skills
Operation
Problem Solving
MS office, Internet searching, General computer skills
strategic, financial, business planning skills
customer relation, customer service, customer liaison skills
Communication, Presentation, other business soft skills
organizational, business writing, follow up skills
project management, implementation, budgeting, and follow-up skills
trouble shooting, problem anticipation, practical problem solving skills
SEO and SEM
digital marketing
PPC advertising

Languages

Arabic
Expert
English
Expert

Training and Certifications

Google Certified - Google Analytics Professional (Certificate)
Date Attended:
May 2015
Google Certified - Google Adwords Professional (Certificate)
Date Attended:
May 2015
Hootsuite Certified Professional (Certificate)
Date Attended:
August 2015