marketing executive
Central Trading Company
Total years of experience :8 years, 1 month
Managing the Marketing of Brands such as Michelin Tyres, Castrol Lubricants, Ac Delco Batteries, Blue Star Airconditioning and many more.
• Preparing marketing plans and strategies to achieve company targets.
• Preparing marketing budgets and getting approvals from the management.
• Preparation of marketing collateral based on the developed strategies.
• Creating and implementation of ATL & BTL activities.
• Communicating and coordinating with the marketing agencies for the marketing and promotion material.
• Performing competitor analysis for new products and services being offered.
• Gathering and analyzing customer insights and feedback for performance improvement.
• Managing the social media along with regular updates of the website based on the events and PR.
• Promotion of products and services through multiple mediums.
• Regular meetings with the sales team for supporting them in the achievement of targets.
• (Search Engine Optimization) Regularly updating to appear on first page of Google.
• Preparation of company branded souvenirs.
• Preparing reports and result sheet for the higher management to ease the decision making process.
• Organizing and supervising the company events.
• Managing the digital marketing (Google Adwords and PPC Campaigns).
• Launched the new OEM brand “KZEN” mobiles, Tablets, action cameras and accessories in the United Arab Emirates.
• Led market launch of 9 new products. Identified opportunities, researched new product possibilities, collaborated with engineering and development team and created campaigns generating profits.
• Wrote catalogs, course guides and training brochures that enhanced the sales staff understanding of complex product features and helped them sell more effectively.
• Performed the Digital Marketing activities for the newly launched brand.
• Performed the day to day new business awareness operations.
• Determining customer needs and desires by specifying the research needed to obtain market information.
• Assessing market competition by comparing the company's product to competitor products.
• Provide source data for product line communications by defining product marketing communication objectives.
• Responsible for preparing product forecasts, and constantly monitoring inventory levels.
• Obtain product market share by working with business head and sales director to develop product sales strategies.
• Providing information for top management by preparing short-term and long-term product sales forecasts and special reports and analysis.
• Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Bringing and introducing new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analysis; establishing time schedules with manufacturing.
• Introducing and marketing new products by developing time-integrated plans with sales, advertising, and production.
• Determining product pricing by utilizing market research data and reviewing production and sales forecast.
• Maintaining relationships with buyers of different accounts.
• Contribute to team effort by accomplishing related results as needed.
• Act as point of first reference for all product related enquiries and work collaboratively with colleagues on a regular basis to address any issues that may arise.
• Preparing and implementing SMART goal techniques.
• Managing the product advertisements through multiple mediums.
• Identifying the market trends through extensive and thorough research.
• Managing the sell in and Sell out along with all the inventory management.
• Taking part in the managers’ meetings and injecting valuable suggestions and feedback.
• Organizing and managing company events.
• Preparing strategies and plans to boost the online sales.
• Preparing the pricing structure of DSLR’s and other company products.
• Handling the digital marketing of multiple brands through online mediums.
• Performing extensive online market research for new strategies and product performance boosters.
• Successfully implementing the branding process for current product lineup and new product launch.
• Ensuring product promotions are competitive and are implemented in the correct manner at the correct time.
• Communicating and coordinating with the marketing agencies for the marketing and promotion material.
• SEO (Search Engine Optimization) - Regularly updating to appear on first page of search engines.
• Monitoring and controlling Digital Marketing Operations across the business departments.
• Google Ad words management.
• Facebook page management - Increasing footfall and sales enquiries.
• Performing competitor analysis to identify the gaps needed to be filled.
• Managing the branded SMS strategy.
• Preparation of email marketing material and sending to list of clients.
• Creating brand awareness and brand recognition through different mediums.
• Managing and handling all the social marketing activities.
• Preparation of different branding and marketing strategies.
• Preparation of company branded souvenirs and promotional gift items.
• Designing and managing the Out-of-Home ATL and BTL activities.
• Organizing and supervising the company events and promotional activities.
• Preparing reports and result sheet for the higher management.
• Distributing the Event leaflets
• Operating the cash till machine
• Managing the food stock regularly
• Managing the display of the food stalls
Work closely under the supervision of the marketing manager.
MBA 2:1
