Total Years of Experience: 4 Years, 8 Months
June 2012
To March 2013
Senior Assistant Manager Customer Relations
at Indus Motor Company Ltd. (Toyota)
Location :
Pakistan - Karachi
1) Part of the dealer development team responsible for training, development and support of the thirty-four nationwide dealerships, including semi-annual reviews, team-building and skill set trainings and implementing global customer relations standards at dealerships. Achieved a 95% employee retention as a result of the training and appraisal initiatives taken.
2) Leading all online research and customer feedback surveys and analysis. This resulted in identifying 2 new services offered to after-sales customers, which obtained an increase in customer retention by 15%.
3) Editor in-Chief of a quarterly department magazine sent to all dealerships and company employees
2) Leading all online research and customer feedback surveys and analysis. This resulted in identifying 2 new services offered to after-sales customers, which obtained an increase in customer retention by 15%.
3) Editor in-Chief of a quarterly department magazine sent to all dealerships and company employees
September 2008
To August 2010
Manager - Strategic Planning & Business Development
at Cupola Pakistan Ltd.
Location :
Pakistan - Karachi
1) Was on the Marketing Board for KFC, responsible for assisting in development of new campaigns and promotions. Spearheaded launch of Twister & Mighty Zinger both resulting in a 10% increase in sales forecasts.
2) Conducted the selection and acquisition of a Canadian franchise Saint Cinnamon in Pakistan.
3) Dealt with Supply-chain, Finance, HR and Design teams to successfully launch Saint Cinnamon country operations.
4) Headed up the digital activities of the Company’s operations including website development & social marketing tools such as Facebook and Twitter. Over 30, 000 members in six months.
5) Led all Advertising, Marketing & Promotions activities for the company’s retail infrastructure, including chain of grocery stores and supermarkets.
6) Planned and initiated a Summer Festival campaign that was voted ‘Campaign of the Year’ and resulted in 20% higher footfall over the 3 months of the campaign.
2) Conducted the selection and acquisition of a Canadian franchise Saint Cinnamon in Pakistan.
3) Dealt with Supply-chain, Finance, HR and Design teams to successfully launch Saint Cinnamon country operations.
4) Headed up the digital activities of the Company’s operations including website development & social marketing tools such as Facebook and Twitter. Over 30, 000 members in six months.
5) Led all Advertising, Marketing & Promotions activities for the company’s retail infrastructure, including chain of grocery stores and supermarkets.
6) Planned and initiated a Summer Festival campaign that was voted ‘Campaign of the Year’ and resulted in 20% higher footfall over the 3 months of the campaign.
April 2007
To September 2008
Asst. Manager - Strategic Planning & Business Development
at Cupola Pakistan Ltd.
Location :
Pakistan - Karachi
1) Provided strategic insight through Market & Competitor Analysis reports resulting in identifying 2 new restaurant outlets. Both outlets are among the Top 5 performing in Karachi out of 27 at the time.
2) Conducted feasibility research studies on new business/venture opportunities with international franchisers resulting in the selection of Saint Cinnamon franchise for Pakistan.
3) Project Leader for Saint Cinnamon concept and was selected to attend 3 weeks training in Canada.
2) Conducted feasibility research studies on new business/venture opportunities with international franchisers resulting in the selection of Saint Cinnamon franchise for Pakistan.
3) Project Leader for Saint Cinnamon concept and was selected to attend 3 weeks training in Canada.
July 2006
To November 2006
Marketing Executive
at Maersk Kanoo (U.A.E.) L.L.C.
Location :
United Arab Emirates - Dubai
1) Carried out financial performance analysis on a regular basis of which the results were analyzed and used by senior management. Was selected to make quarterly presentation to Regional Management during Annual Conference.
2) Identified new market opportunities resulting in the development of a service targeted towards university students. The result was overwhelming with 15% higher sales than budgeted and the service being the most profitable new service launched for the year.
3) Managed the Marketing, P.R. and Advertising budgets for U.A.E., Oman and Qatar.
2) Identified new market opportunities resulting in the development of a service targeted towards university students. The result was overwhelming with 15% higher sales than budgeted and the service being the most profitable new service launched for the year.
3) Managed the Marketing, P.R. and Advertising budgets for U.A.E., Oman and Qatar.
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