Kuwait Country Manager
Clarins Group Middle East
Total years of experience :26 years, 0 months
Reporting to CGME Sales Director
Area of Responsibilities:
Formulate the business strategy for the group brands and lead the implementation to achieve sales revenue
• Provide input and confirm the assigned sales revenue.
• Formulate relevant business strategy to achieve the targets.
• Explain and determine on the directions and lead/organize initiatives to achieve the assigned targets
Drive sales growth, increase market shares and improve market positioning/rankings in Kuwait
• Adhere to the regional marketing calendar to embark and execute the marketing programs locally
• Provide local expert input to formulate the retail and marketing strategy to elevate local market share and brand positioning
• Drive Win in Top Door in local market to be in line with regional retail strategy
• Enhance relationship and build strategic partnership with trade to gain reputation in local market
• Indirectly drive and ensure good service is delivered to customers in all points of sales
Build and Develop the group brands as an effective organization with reference to the Clarins Middle East Organizational Strategy
• Propose the suitable organization structure for the group brands with the alignment of Regional Management
• Manage the A&P of the group brands and ensure value creation
• Staff the group brands with the right level of staffing and manage its labor cost
• Manage local marketing budget with proper approval protocols
• Monitoring all expenses and making sure that they are all in line with budgets set up with the CGME team
• Plan to destocking NPI, DC and stock optimization
• Responsible for forecasting all the novelties related to the CGME market
• Lead the group brands team members with vision, relay the global and regional strategies to all members with good understanding and approach to achieve company objectives
• Cascade both the corporate and brand values to all levels, act and show exemplary behaviours
• Lead, motivate, evaluate and develop team members by active communication, feedback and coaching,
• Work with Regional management to build career and development plans for the group brands management team and other levels of staff as appropriates
Managing the Group brands in Qatar
For developing the brand in the Egyptian market and make it profitable whilst maintaining the brand’s integrity.
Liaison with principals/suppliers of brands assigned, plan and implement marketing platform, e.g. brand position, product forecasts, merchandise flow, formalization of purchase orders, keeps detailed sales and stock reports etc.
Initiates and maintains continuous evaluation of market data and information related to the market regarding brands handled competitive product information and brand performance vs. direct competitive brands
Involved in setting pricing recommendations taking market prices and target margins into consideration and to ensure that the prices of brands products are competitive
Planed product launches, events or promotions in conjunction with marketing services as required, ensuring smooth implementation and a balance in terms of location and timing.
Monitored marketing budgets, expenses plus initiates and maintains records of sales performance, including advertising and sales promotion spending against budget.
Responsible for keeping stocks within reasonable inventory levels.
Monitor marketing budgets and expenses and supervise customer service.
Follow-up with the sales team on the achievement of the set target in both aspects qualitative and quantitative.
Report regularly to the Principles / Supplier and advice on market and competitor major activities.
Following up with regulatory affairs departments the registration process and shipments procedures
Reporting to the General Manager.
Responsible for the Direct Contact with the Vice President of Marketing in the Regional office, Switzerland.
Responsible for the preparation of short and long term plan.
Sales forecasting.
Product budget allocation and control.
Sales Analysis and control, Competitive intelligence & competition analysis.
Reporting to the Business Unit Manager.
Responsibilities
Key Account Communication.
Responsible for the National Cancer Institute in Cairo (NCI), Oncology Centre-Nasser Institute, Oncology Institute in Damietta, Banha, Shebine El-Koam and Health Insurance Hospitals in Cairo.
Achievements
Successfully to Create Loyalty in the treatment of Systemic Antifungal to (ABELCET).
Successfully introduce the Anzatax to be leader brand in the private sector (Private Clinics Treatment).
Master of Business Administration, major: Management Thesis title: Examining the implementation of the Blue Ocean Strategy in the Egyptian Pharmaceutical Compaies.
Professional Diploma of Marketing